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O FUTURO DA 

ALIMENTAÇÃO 

FORA DO LAR
Roberto Chilvarguer
roberto@pizza.com.br
LAR

Local onde há harmonia, onde as pessoas

vivem e sentem-se bem.
FORA DO LAR
Trabalho, diversão, hotéis, eventos, trânsito, 

em restaurantes ou qualquer outro local 

onde a pessoa não possua condições 

de preparo, ou vontade de preparar 

o próprio alimento, mesmo que seja em casa.
1986
DRIVE-THRU
TIRA - TEIMA
"SE QUERES APRENDER O FUTURO, ESTUDA O PASSADO"
CONFÚCIO
20161986 2046
95/5
+
CENTENAS DE HÁBITOS JÁ
TRANSFORMADOS
DRIVE-THRU
TIRA - TEIMA
ON-DEMAND
20161986 2046
?
?
?
2045
RayKurzweil
job description:
"to bring natural language
understanding to Google"
DATA PREVISTA DA SINGULARIDADE
QUANDO A INTELIGÊNCIA ARTIFICIAL
IRÁ SUPERAR A HUMANA
2046
HUMANÓIDES
TELETRANSPORTE
ALIMENTOS EM PÍLULAS /
NANOTECNOLOGIA
IMORTALIDADE
O FUTURO É
AGORA
“Nada é mais poderoso do que uma ideia cujo o
tempo chegou.”
Victor Hugo
Na Austrália
robôs fazem entregas
AGORA
Video: https://www.youtube.com/watch?v=qS1l7MyZts4
AGORANo Mundo
assinatura de comida
dos mais variados estilos
AGORA “lar” virou competidor de restaurante
No Mundo
AGORA “mise en place” delivery
No Mundo
AGORANo mundo
concierges digitais e novo formato
"clubes"
AGORANo mundo
“O DE SEMPRE” virou digital
AGORA tem alguém desenvolvendo o futuro
No Mundo
Video: https://www.youtube.com/watch?v=KdwfoBbEbBE
ALGUÉM DÚVIDA QUE ISSO VAI ACONTECER?
O FUTURO É
AGORA
Quem investe mais em tecnologia?
MARKETING ou TI
TECNOLOGIA PARA O AGORA
Atrair, receber pedidos, entregar
ATRAIR
FACILITE O PEDIDO
“DE SEMPRE"
ASSINATURAS
VOUCHERS
COUPONS
CLUBES
ATRAIR
ENTREGAR turn key solution para
entregadores
LOGGI PRESTO
RECEBER PEDIDOS
pedidos via voz vs. pedidos digitais
USA
mapeamento pizza.com.br
AGORA somente um player relevante
capturando pedidos mobile
No BRASIL
BR…
OS PEDIDOS AINDA SÃO
FEITOS
MAIORITARIAMENTE
POR VOZ
mapeamento pizza.com.br
95%
Telefone Aplicativos
5%
emcrescimeto
GRÁTIS, DEMOCRÁTICO E ACESSÍVEL
E PELO TELEFONE!
4.507 PIZZARIAS
JÁ ESTÃO VENDENDO

VIA APP
E
NÃO ESTÃO PAGANDO
NADA POR ISSO
PARCEIRO
DO
MERCADO
E O FUTURO…
E O FUTURO…
O Futuro da alimentação fora do lar
O Futuro da alimentação fora do lar
O Futuro da alimentação fora do lar

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O Futuro da alimentação fora do lar