O documento discute os novos aspectos da navegação e construção do livro eletrônico. Ele apresenta os resultados de uma pesquisa quantitativa sobre o hábito de leitura em dispositivos eletrônicos e formatos digitais. Além disso, discute como os livros digitais podem ser diferentes dos livros físicos ao utilizarem conteúdo mais dinâmico e se adaptarem melhor aos dispositivos.
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Aproveite que está aqui e dê uma olhada em nossos vídeos!
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Thanks for the attention!
Enjoy that you are here and take a look at our videos!
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Facebook: http://www.facebook.com/EuTestei.info
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Editoras e autores independentes – o que o mercado editorial pode aprender co...Stella Dauer
Apresentação do artigo "Editoras e autores independentes – o que o mercado editorial pode aprender com o mercado de videogames independentes".
A facilidade de publicação é uma das características mais enfatizadas por grande parte dos provedores desses serviços, como a Apple App Store e o Smashwords: basta criar uma conta, preencher um cadastro, fazer upload de alguns ar
quivos e em poucas horas seu produto digital está disponível para venda – e dependendo do serviço, em diversos países do mundo. Essa facilidade acaba por criar um mercado saturado, que depende de outros serviços para que novos títulos sejam divulgados e destacados na multidão. O mercado de livros não é uma exceção a essa regra e os autores independentes e pequenas editoras são os que mais têm sofrido com o problema da saturação.
Busca-se neste artigo, estabelecer uma relação comparativa entre o mercado editorial digital e o mercado de videogames, à luz da internet, do marketing e da distribuição dos produtos desses dois mercados.
Pretende-se elucidar soluções que possam tornar os livros de autores independentes e pequenas editoras mais competitivos no mercado de livros digitais, baseados em soluções já utilizadas pela indústria dos jogos.
O presente artigo disserta sobre três tipos de serviços que usufruem desse estreitamento de relações: dois de distribuição, os bundles – pacotes de produtos a valores promocionais – e os sistemas de assinatura – onde o leitor paga uma mensalidade para acessar todo um acervo; e um que une investimentos e distribuição, o crowdfunding – que coloca o consumidor no papel de investidor. Parte-se de um panorama atual do mercado de livros digitais para autores independentes, seguido de um paralelo com o mercado de videogames independentes, e por fim os bundles, os sistemas de assinatura e o crowdfunding são analisados em suas aplicações para jogos e como estes podem ser adotados pelo mercado de livros com pequenas editoras e autores independentes, chamados aqui de produtores de conteúdo.
Palestra Conceitos Fundamentais do Livro DigitalStella Dauer
Apresentação da palestra de um dia relaizada pela Simplíssimo, o curso Entenda o Livro Digital, do qual fui uma das palestrantes.
Nessa apresentação falo sobre o lado técnico do Livro Digital.
Obrigada pela atenção!
Aproveite que está aqui e dê uma olhada em nossos vídeos!
Meu contato para conversarmos melhor: stella@eutestei.info
Site de resenhas: http://eutestei.info
Facebook: http://www.facebook.com/EuTestei.info
Google+: https://plus.google.com/+EutesteiInfo
Pedido de produtos: http://eutestei.userecho.com
Thanks for the attention!
Enjoy that you are here and take a look at our videos!
My email so we can talk better: stella@eutestei.info
Reviews website: http://eutestei.info
Facebook: http://www.facebook.com/EuTestei.info
Google+: https://plus.google.com/+EutesteiInfo
Editoras e autores independentes – o que o mercado editorial pode aprender co...Stella Dauer
Apresentação do artigo "Editoras e autores independentes – o que o mercado editorial pode aprender com o mercado de videogames independentes".
A facilidade de publicação é uma das características mais enfatizadas por grande parte dos provedores desses serviços, como a Apple App Store e o Smashwords: basta criar uma conta, preencher um cadastro, fazer upload de alguns ar
quivos e em poucas horas seu produto digital está disponível para venda – e dependendo do serviço, em diversos países do mundo. Essa facilidade acaba por criar um mercado saturado, que depende de outros serviços para que novos títulos sejam divulgados e destacados na multidão. O mercado de livros não é uma exceção a essa regra e os autores independentes e pequenas editoras são os que mais têm sofrido com o problema da saturação.
Busca-se neste artigo, estabelecer uma relação comparativa entre o mercado editorial digital e o mercado de videogames, à luz da internet, do marketing e da distribuição dos produtos desses dois mercados.
Pretende-se elucidar soluções que possam tornar os livros de autores independentes e pequenas editoras mais competitivos no mercado de livros digitais, baseados em soluções já utilizadas pela indústria dos jogos.
O presente artigo disserta sobre três tipos de serviços que usufruem desse estreitamento de relações: dois de distribuição, os bundles – pacotes de produtos a valores promocionais – e os sistemas de assinatura – onde o leitor paga uma mensalidade para acessar todo um acervo; e um que une investimentos e distribuição, o crowdfunding – que coloca o consumidor no papel de investidor. Parte-se de um panorama atual do mercado de livros digitais para autores independentes, seguido de um paralelo com o mercado de videogames independentes, e por fim os bundles, os sistemas de assinatura e o crowdfunding são analisados em suas aplicações para jogos e como estes podem ser adotados pelo mercado de livros com pequenas editoras e autores independentes, chamados aqui de produtores de conteúdo.
Palestra Conceitos Fundamentais do Livro DigitalStella Dauer
Apresentação da palestra de um dia relaizada pela Simplíssimo, o curso Entenda o Livro Digital, do qual fui uma das palestrantes.
Nessa apresentação falo sobre o lado técnico do Livro Digital.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Novos aspectos da navegação e construção do livro eletrônico
1. NOVOS ASPECTOS
DA NAVEGAÇÃO
E CONSTRUÇÃO DO
LIVRO ELETRÔNICO
2º Congresso Internacional CBL do Livro Digital
Stella Dauer - stelladauer.com - Simplíssimo
2. E se o livro fosse criado hoje?
Stella Dauer - stelladauer.com - Simplíssimo
4. Você possui um
leitor eletrônico ou tablet?
Não
iPad
Kindle
Outros
Celular
0 17,5 35 52,5 70
Stella Dauer - stelladauer.com - Simplíssimo
5. Se não possui nem leitor e nem
tablet, porque não possui?
Sem dinheiro
Compra em 12 meses
Uso computador ou celular
Sem interesse
Não são bons para leitura
Não sabe mexer
0 10 20 30 40
Stella Dauer - stelladauer.com - Simplíssimo
6. Já leu livros em alguma
dessas plataformas?
Computador
Celular
Tablets
eReaders
Aparelhos pequenos
0 22,5 45 67,5 90
Stella Dauer - stelladauer.com - Simplíssimo
7. Entende algo sobre os formatos
de eBooks disponíveis?
Não
PDF
ePub
Outros como MOBI
0 27,5 55 82,5 110
Stella Dauer - stelladauer.com - Simplíssimo
8. Conhece os livros eletrônicos
nacionais?
Não
Sim, mas não compro pelo preço
Sim, mas não tenho interesse
Sim e costumo comprar
0 15 30 45 60
Stella Dauer - stelladauer.com - Simplíssimo
9. Acha que um livro eletrônico deve
ser igual ao livro físico?
Igual
Diferente
0 27,5 55 82,5 110
Stella Dauer - stelladauer.com - Simplíssimo
10. Compraria um livro eletrônico se ele
fosse menor e mais barato?
Sim
Não
0 20 40 60 80
Stella Dauer - stelladauer.com - Simplíssimo
11. Livro digital diferente
do livro físico
Utilizar conteúdo mais dinâmico, como o da internet
Adaptar a usabilidade do livro para dispositivos eletrônicos
Oferecer vantagens que os livros impressos não possuem
Autor pensar no livro já para o digital
Stella Dauer - stelladauer.com - Simplíssimo
12. De acordo com Cris Barr (2010):
“Usabilidade refere-se a quão fácil é para o visitante
interagir com um site e utilizá-lo para alcançar seus objetivos.
Um site é mais útil quando é fácil de navegar, atende
as necessidades e expectaivas do visitante e proporciona
uma experiência satisfatória."
Stella Dauer - stelladauer.com - Simplíssimo
13. Observações
O leitor de internet faz um scan da página.
Leitores de internet apreciam textos com parágrafos, frases
e até palavras curtas, além de listas.
O mais importante vem logo nas primeiras frases, não há
enrolação para ir direto ao ponto.
Stella Dauer - stelladauer.com - Simplíssimo
14. Observações
Hyperlinks são essenciais para completar o conteúdo e
deixar o texto mais rico e diferenciado.
Escrever para todos os públicos, usar palavras e conceitos
fáceis.
Aspas, olhos, também chamam a atenção do leitor e fazem
com que ele identifique mais pontos de interesse.
Stella Dauer - stelladauer.com - Simplíssimo
15. Observações
Visibilidade do estado do sistema
Controle do usuário e liberdade
Consistência e padrões
Prevenir erros
Reconhecimento, e não memorização
Flexibilidade e eficiência de uso
Design estético e minimalista
Ajudar usuários a reconhecer, entender e resolver erros
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16. Observações
Que o livro eletrônico seja parecido com um livro impresso,
mas melhor
Que sejam incluídas mídias diversas e relevantes
Que sejam lembradas as características que podem
aumentar a usabilidade e utilidade do livro
Que as funções extras e especiais sejam opcionais
Que haja uma melhor navegação
Que a compra de uma obra aconteça uma única vez com a
possibilidade de leitura em vários formatos.
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17. Vender livros em pequenas partes
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19. O que você acha da leitura de
livros em aparelhos eletrônicos?
“Na sociedade em que vivemos, livros eletrônicos significam
ganho de tempo, de dinheiro e de espaço…”
Ricardo Vernaut Junior, 24 anos
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20. O que você acha da leitura de
livros em aparelhos eletrônicos?
“Acho muito prático, só não aprecio o layout geralmente
inferior. Sinto falta das experiências que tive com diversos
livros enquanto objetos, que contribuem para uma maior
intimidade com o livro.”
Marcio Duarte, 36 anos
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21. O que você acha da leitura de
livros em aparelhos eletrônicos?
“Acho que facilita o transporte e a leitura conectado à
internet é mais interessante pois é possível incluir interagir
com o livro de formas mais complexas, escrevendo notas
que podem incluir links para conteúdos na rede, participar
de discussões etc.”
Fernando Fogliano, 54 anos
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22. O que você acha da leitura de
livros em aparelhos eletrônicos?
“É muito prático e me fez voltar ao hábito da leitura.
Deveria ser mais barato e acessível a todos.”
Ana Maria, 50 anos
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23. É fácil comprar um
livro eletrônico?
“Não acho fácil comprar, não tem muitas opções de titulos
nacionais e o preço deles são proibitivos.”
Juliana Okushi, 23 anos
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24. É fácil comprar um
livro eletrônico?
“Depende da loja. Na Amazon ou iBooks é um clique,
já na Saraiva Digital ou Livraria Cultura é um pesadelo
burocrático.”
Rafael Rigues, 32 anos
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25. É fácil comprar um
livro eletrônico?
“Não. É muito mais fácil baixar um PDF pirata.”
Elvio Ferreira Junior, 34 anos
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