MASS-MEDIA-AND-POPULAR-CULTURE.pptx
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This document defines and provides examples of different types of mass media, including print media, broadcast media, and digital/new media. It then describes three key roles of mass media: cultural transmission, where mass media connects past and present culture; as a catalyst for development by informing people and administrators; and for entertainment by distracting and relaxing audiences.
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The document discusses the relationship between media and society. It defines media and society, describes different types of media including print, broadcast, outdoor, and internet media. It explores the impact of media on society, how social media has affected culture, and the psychological effects of social media. The document also examines the role of media in politics, shaping culture, and its importance in a democracy.
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Mass media has a significant influence on modern culture. It has allowed the concept of celebrity to emerge by enabling people to become famous across vast distances. Mass media includes television, radio, advertising, movies, the internet, newspapers and magazines. It reflects and shapes culture by focusing attention on important issues and influencing public opinion and aspirations. While mass media can expand horizons and bring about social change, it must be used responsibly as it can impact people's outlooks and behaviors depending on factors like age, education and economic status. Today, people rely on information from mass media sources for many daily activities and decision-making.
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The document discusses the role of mass media in agriculture, defining mass media as written, spoken and visual technologies that carry information from source to receivers. It outlines different types of mass media including print, electronic, and new age media and describes how each can be used to disseminate agricultural information to farmers and motivate them to adopt new practices. The key role of mass media in agriculture is described as social integration, communication of modern agricultural techniques via radio and television, and providing market information to farmers.
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Mass communication has several key characteristics:
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2. The messages are disseminated rapidly and continuously over a wide geographic area.
3. There is typically one-way and delayed feedback from audiences to the message sender due to the impersonal nature of mass communication.
PPT - Understanding Media.pptx
The document discusses different aspects of media. It defines media as the various ways of communication in society, including television, radio, newspapers, and the internet. It notes that media plays an important role in democracy by providing news and information to citizens. However, media organizations' close ties to business interests can hamper balanced reporting. The document emphasizes that citizens should critically analyze the news and information presented to them by media.
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This document discusses the mass media and its functions. It defines mass media as different forms of media like radio, television, newspapers, magazines, and the internet. It explains that mass media has four main functions: to provide news and information, interpret and analyze the news, spread culture and education, and provide entertainment. The document also notes that mass media can be owned by governments, private agencies, or both. It poses questions about the different types of mass media, their functions, and who owns them.
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Mass media has been a powerful tool for communication for centuries. In this blog post, we will explore the history of mass media and its impact on society. From ancient times to the present, we will examine the various forms of mass media that have shaped our world. By the end of this post, you will have a better understanding of the effects of mass media on our society.
The Role of Social Media in Modern Journalism
2. Mass communication encompasses the study and practice of how information is disseminated to large audiences, encompassing various forms of media including television, radio, newspapers, magazines, and the internet.
Mass Media and it's importance P-15
The document discusses the importance of mass media. It notes that mass media plays an important role in people's lives by informing them about events in the world and providing opportunities for education and entertainment. However, mass media also influences how people see the world and shape their views. The main types of mass media discussed are print media, electronic media, and interactive media such as radio, television, newspapers, magazines, and the internet. The document outlines the functions of mass media as informing, educating, and entertaining people. It also discusses the advantages and impacts of different types of mass media such as television and radio.
Mass Media Assignment
The document discusses the definition of mass media. It states that mass media refers to channels of communication that can disseminate information to a large audience, such as newspapers, television, radio, and the internet. It notes that defining mass media has become challenging with newer technologies that allow for both one-to-one and one-to-many communication, like mobile phones and email. The mass media aims to communicate information or entertainment to a large number of receivers who belong to a relatively large audience.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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- 1. MASS MEDIA AND POPULAR CULTURE
- 2. WHAT IS MASS MEDIA??? Refers to every medium or source which is used to connect and communicate with a large number of people at once.
- 3. TYPES OF MASS MEDIA Print Media Broadcast Media Digital or New Media
- 4. PRINT MEDIA Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
- 5. Example of Print Media
- 6. BROADCAST MEDIA media such as radio and television that reach target audiences using airwaves as the transmission medium.
- 8. DIGITAL/ NEW MEDIA Content are organized and distributed on digital platforms DIGITAL refers to something using digits particularly binary digits.
- 11. CULTURAL TRANSMISSION Cultural Transmission. Mass media are the bridge between our past and present. They report day-to-day affairs which will become the history of tomorrow. We get our cultural traditions from history and we follow the best of them. In keeping our culture flowing, media play a vital role. It focuses on the genuine aspects of our culture and points out the undesirable trends. Media enrich our culture in two ways: 1. Transmitting culture and heritage from generation to generation. 2. Introducing and spreading cultural values across various segments of the society.
- 12. CATALYST TO DEVELOPMENT Mass media report problems faced by people in different walks of life and make the administrators aware of them. The media also make people aware of their rights, the details of government subsidies, development policies, etc. They point out the merits and demerits of certain projects. In short, the media support development either being the advocates of government- sponsored development or critics of development projects which need to be amended.
- 13. ENTERTAINMENT We all use the media to escape our day- to-day lives, to distract us from our upcoming exam, or to help us relax. When we are being distracted, amused, or relaxed, the media is performing the diversion function.