Em um momento de incertezas dos consumidores e clientes é fundamental investir e reajustar o planejamento estratégico dos ambientes de marketing. Neste bate papo, iremos levantar quais aspectos e dimensões alguns modelos de empreendimentos poderão ser afetados, ou mesmo beneficiados, na sua entrega de valor aos clientes. Desta forma, convidamos o estrategista em marketing o Cárbio Waqued que falará quais as prioridades as áreas de marketing diante do cenário de crise atual, apontando ações eficazes para a manutenção da qualidade de entrega de valor e construindo através de seus produtos relacionamento com novos clientes.
Em meio à recessão, quais são as prioridades para os ambientes de marketing? Quanto e como devo investir os recursos? Quais ações tendem a serem mais eficazes diante das rápidas oscilações de mercado? Como manter a qualidade de entrega de valor aos meus clientes e ainda conquistar novos?
Contaremos com a participação:
Cárbio Almeida Waqued | Diretor de Comunicação e Relações Institucionais da Rede Goiana de Inovação, Sócio da Merkado de Ideias Estratégicas e Coordenador do MBA em Marketing, Branding e Estratégias Digitais da FacUnicamps
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
8. 2020 / Prof. Carbio Waqued
Gostaria que você soubesse que existe dentro de si uma força
capaz de mudar sua vida, basta que lute e aguarde
um novo amanhecer”.
Margaret Thatcher
“
[PARA PENSAR]
9. 2020 / Prof. Carbio Waqued
1. Compra proativa para a
Saúde
2. Gestão de Saúde
Reativa
3. Preparação da Dispensa
4. Preparação para a vida
em distanciamento
social
5. Vida Restrita
6. Vivendo em uma nova
Realidade
• Cresce o interesse por
produtos para a
manutenção geral da
Saúde e Bem Estar
• Dar prioridade aos
produtos essenciais
para a contenção do
vírus, saúde e
segurança pública
20. 2020 / Prof. Carbio Waqued
(Alvin Toffler)
[PARA PENSAR]
Lute com determinação,
abracea vida com
paixão, perca com classe e
vençacom ousadia,
porque o mundo pertence a
quem se atreve e a vida é
muito para ser
insignificante.
Charles Chaplin
21. 2020 / Prof. Carbio Waqued
TENDÊNCIAS PÓS
CORONAVIRUS
34. 2020 / Prof. Carbio Waqued
Segredos de Estado
Formulas
Secretas
35. 2020 / Prof. Carbio Waqued
A iniciativa do programa é ABERTA para todas as pessoas que se identificam com
a marca e que desejam colaborar e cocriar a empresa. A rede é permanente,
motivada e foi motivada pela identificação de desafios de inovação.
Para que as pessoas sejam despertadas, são criados ambientes de interação
online e presencialmente com a rede interessada.
Os desafios podem ser ideias, conceitos, produtos ou serviços!
36. 2020 / Prof. Carbio Waqued
Cada um vende sua comida, bebida e doces
Cada marca aluga seu espaço
38. 2020 / Prof. Carbio Waqued
1. Ouvir as vozes de colaboradores, clientes e gestores
2. Extrair insights valiosos a partir de uma massa gigantesca de dados
3. Obter insumos concretos para a tomada de decisões
4. Otimizar e refinar processos a partir de feedbacks regulares dos
envolvidos na operação e no planejamento.
O processo de terceirizar tarefas, ideias e soluções para um grande grupo de
pessoas, que contribuem coletivamente para atingir os objetivos de uma
organização.
43. 2020 / Prof. Carbio Waqued
UBE RIZAÇÃO
DA VIDA
UBERIZAÇÃO É UM TERMO
SINÔNIMO A “ECONOMIA
COMPARTILHADA” PARA
EXEMPLIFICAR INÚMEROS
MODELOS DE NEGÓCIOS
DISRUPTIVOS QUE ESTÃO SENDO
LANÇADOS E DESBUROCRATIZAM
A RELAÇÃO DE OFERTA E
DEMANDA POR UM SERVIÇO.
UBER BLACK, UBER SELECT,
UBER X, UBER JUNTOS E UBER
EATS.
Show
44. 2020 / Prof. Carbio Waqued
TIPO MAIS ECONÔMICO DO SERVIÇO
CARROS CONFORTÁVEIS, 4 PORTAS, AR CONDICIONADO,
VALOR 20% MAIS ALTO DO UBER X.
CARROS SÃODE LUXO E BANCO DE COURO. PARA QUEM
VIAJA SOZINHO.
UBER POOL
É PARA QUEM QUER ECONOMIZAR E AINDA CONHECER GENTE
NOVA. VOCÊ IRÁ DIVIDIR A VIAGEM COM OUTRAS PESSOAS
QUE VÃO PARA O MESMO DESTINO QUE VOCÊ OU PARA
LUGARES PRÓXIMOS.
45. 2020 / Prof. Carbio Waqued
VAREJO FOCADO NO
SERVIÇO
46. 2020 / Prof. Carbio Waqued
A I N D Ú S T R I A
ESCOANDO O
SEU ESTOQUE
E NÃO MAIS O
VAREJO.
47. 2020 / Prof. Carbio Waqued
CRIA E O OUTRO REPETE SE FOR BOM
48. 2020 / Prof. Carbio Waqued
Nunca
desperdice uma boa
CRISE!
UM DIA ELA VAI PASSAR E VAI
SOBRAR O QUE VOCÊ FEZ !!
49. 2020 / Prof. Carbio Waqued
Quando todo mundo está com MEDO é onde
moram as maiores OPORTUNIDADES!
50. 2020 / Prof. Carbio Waqued
No meio da dificuldade encontra-se a
oportunidade.
Albert Einstein
“
54. 2020 / Prof. Carbio Waqued
54
UMA AULA
INESQUECÍVEL
55. 2020 / Prof. Carbio Waqued
A BUSCA PELA
V A C A R O X A
“Essência da Vaca Roxa é ser
notado”
A Vaca Roxa: como transformar sua
empresa e ganhar o jogo fazendo o
INUSITADO
92. 2020 / Prof. Carbio Waqued
PARA PENSAR...
"Você pode sonhar,
projetar, criar e
construir o lugar
mais maravilhoso
do mundo. Mas
precisará de
PESSOAS para
tornar o sonho
realidade.”
(Walt Disney)
93. 2020 / Prof. Carbio Waqued
LIVE
STREAMING
plataforma de streaming
de vídeo que permite a
seus usuários assistir e
transmitir vídeos
utilizando uma câmera
96. 2020 / Prof. Carbio Waqued
Gustavo Lima mostrou
como fazer uma LIVE com
engajamento, e bateu o
recorde de audiência no
YouTube com mais de 750
mil pessoas online, quase
5 horas e mais de 4
milhões de
compartilhamentos.
.
Pensando que ele quase
dobrou o recorde anterior
que pertencia ao Felipe
Neto que era de 380 mil
acessos simultaneamente.
.
E lógico, foi topo dos
Trending Topics, dos
assuntos mais
comentados do Twitter.
101. 2020 / Prof. Carbio Waqued
Na segunda live do cantor Gusttavo Lima houve críticas pela “ingestão
desenfreada de bebida alcoólica” sem nenhum aviso sobre conteúdo
impróprio para menores de idade.
102. 2020 / Prof. Carbio Waqued
A POPULARIZAÇÃO
DO EFÊMERO.
Seja mais objetivo na comunicação
3’’ Atenção
5’’ Retenção
7’’ Distorção
103. 2020 / Prof. Carbio Waqued
VÍDEOS L O NG O S
FRAGMENTAR
104. 2020 / Prof. Carbio Waqued
A S C E N SÃO
D O S
MICROVÍDEOS
107. 2020 / Prof. Carbio Waqued
HUMANIZAÇÃO
DAS MARCAS.
MORTE AO
BANCO
DE IMAGENS!
108. 2020 / Prof. Carbio Waqued
DESIGN DE
CONTEÚDO E
STORYTELLING
109. 2020 / Prof. Carbio Waqued
CONTEÚDO
ULTRA SEGMENTADO
110. 2020 / Prof. Carbio Waqued
IN BO
UND
INBOUND = CONTEÚDO
QUE GERE NAS PESSOAS
EMOÇÃO DE SABER MAIS
111. 2020 / Prof. Carbio Waqued
PARA PENSAR…
“Os homens
criam as
ferramentas.
As ferramentas
recriam os
homens.”
(Marshal McLuhan)
PARA PENSAR…
112. 2020 / Prof. Carbio Waqued
Busca atingir o lado emocional dos
consumidores. Converte os
consumidores em embaixadores da
marca. Apoia causas justas,
demonstra responsabilidade social e
ambiental corporativa. Utiliza o
Marketing sensorial para atingir os 5
sentidos do consumidor. Envolve o
consumidor de uma forma invasiva,
sem, que, no entanto, seja intrusivo.
Marketing 5.0
113. 2020 / Prof. Carbio Waqued
www.ideiademarketing.co
O insucesso é apenas uma oportunidade para
recomeçar de novo com mais inteligência.
Henry Ford
“
149. 2020 / Prof. Carbio Waqued
“As pessoas
esquecerão o
que você disse,
esquecerão o
que você fez,
mas elas nunca
esquecerão o
que você as fez
sentir”
(Maya Angelou)
#11
150. 2020 / Prof. Carbio Waqued
Muito Obrigado!
carbiowaqued@gmail.com