O documento fornece informações sobre a Major League Baseball (MLB), a principal liga de beisebol profissional dos Estados Unidos. Apresenta detalhes sobre a história, estrutura, regras, calendário, equipes, audiência televisiva, receitas provenientes de transmissão, patrocínio e licenciamento da MLB.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. Informações Históricas
• MLB – entidade administrativa que opera as
duas maiores ligas americanas do desporto,
desde 1920:
• Liga Nacional, criada em 1876
• Liga Americana, em 1901
• MLB é governada pela Major League
Constitution - acordo que passou por várias
versões, sendo a mais recente em 2001
6. Período e sistema de disputa
• A temporada começa em meados de Abril e
termina em meados de Setembro
• Cada time joga 162 partidas, podendo um mesmo
adversário 5 ou 6 vezes
• Os Playoffs são disputados em Outubro em
séries de melhor-de-cinco ou melhor-de-sete,
divididos em 2 chaves:
• Uma para Liga Americana
• Uma para Liga Nacional
7. Período e sistema de disputa
• A final da MLB, chamada World Series é
disputada entre o campeão da Liga Americana
e o campeão da Liga Nacional em uma série
de melhor-de-sete
• Tem o direito de jogar 4 partidas em casa, aquela
cujo o time da conferência foi campeão do All-Star
Game (os melhores jogadores da Liga Nacional x
melhores da Liga Americana)
8.
9. Regras Básicas
• O beisebol é praticado por 2 equipes de 9
•
•
jogadores cada, que ocupam, alternadamente,
posições de ataque e de defesa
Seu objetivo é marcar pontos rebatendo com
um bastão bolas lançadas e depois correndo
pelas 4 bases do campo em formato de
diamante, perfazendo um run
Um jogador da equipe atacante pode parar
em uma das bases e, depois, avançar com a
ajuda da rebatida de um companheiro
10. Regras básicas
• Os times trocam de posição assim que 3
•
•
rebatedores são eliminados
Um turno de ataque e defesa de cada time
representa um inning (entrada). Nove innings
compõem uma partida profissional
Ao final, o time que obtiver mais runs vence
14. Times na MLB
LIGA AMERICANA
DIVISÃO OESTE
DIVISÃO CENTRAL
DIVISÃO LESTE
HOUSTON ASTROS
CHICAGO WHITE SOX
BALTIMORE ORIOLES
LA ANGELS
CLEVELAND INDIANS
BOSTON RED SOX
OAKLAND ATHLETICS
DETROIT TIGERS
NEW YORK YANKEES
SEATTLE MARINERS
KANSAS CITY ROYALS
TAMPA BAY RAYS
TEXAS RANGERS
MINNESOTA TWINS
TORONTO BLUE JAYS
LIGA NACIONAL
DIVISÃO OESTE
DIVISÃO CENTRAL
DIVISÃO LESTE
ARIZONA DIAMONDBACKS
CHICAGO CUBS
ATLANTA BRAVES
COLORADO ROCKIES
CINCINNATI REDS
MIAMI MARLINS
LOS ANGELES DODGERS
MILIWAUKEE BREWERS
NEW YORK METS
SAN DIEGO PADRES
PITTSBURGH PIRATES
PHILADELPHIA PHILLIES
SAN FRANCISCO GIANTS
ST LOUIS CARDINALS
WASHINGTON NATIONALS
15.
16. Média de público por jogo e ticket médio
• Média de público por jogo (2012): 30.883
• Menor média: 19.255, Tampa Bay
• Maior média: 44.021, Philadelphia Phillies
• Preço médio do ingresso (2012): USD 39,96
• Menor valor: USD 8,55, White Sox X Indians (início
da temporada)
• Maior valor: USD 222,58, Yankees X Red Sox (100º
aniversário Fenway Park)
18. Valores dos ingressos e pacotes especiais
por temporada
• Valores referentes ao NY Yankees:
• Individual game ticket – USD 22,00
• Summer flex plan (6 jogos) – USD 67,00 a 390,00
• Yankee Premium:
• Individual game suites – USD 4990,00 a 23950,00
• Inside experience – USD 675,00
• MasterCard Batter’s Eye seats:
• Value – USD 95,00
• Regular – USD 110,00
• Premium – USD 125,00
19.
20.
21. Emissoras oficiais de TV
• Além da MLB Network, os jogos da MLB são
transmitidos para a TV pela ESPN,ESPN2, FOX,
TBS
• MLB Network, sendo que 67% pertencem a MLB e
33% estão divididos entre operadoras a cabo e a
DirecTV
22. Outros canais de transmissão de jogos
• MLB. TV Premium
• Canal digital multiplataforma com o qual é
possível assistir os jogos ao vivo
• Videos HD, jogos em casa e fora, melhores
momentos e estatísticas, mosaic view, arquivo de
jogos completos
• Disponível nos mais diversos dispositivos: PC,
smartphones, tablets, Xbox...
• Assinatura anual de USD 19,90 (promocional)
23. PPV e audiência de TV
• MLB Extra Innings – conteúdo comercializado
via PPV para TV fechada
• 80 jogos exclusivos
• Valor do pacote: USD 223,96 pela temporada 2012
• Superfan – oferecido pela DirecTV
•
•
•
•
8 jogos exclusivos num mesmo canal
Sem comerciais
Formato HD
Valor: USD 50,00 a mais
24. Audiência TV - MLB
ANO
FOX
SATURDAY
ESPN
SATURDAY
ESPN
SUNDAY NIGHT
TBS
SUNDAY
TELECASTS
2012
2,5 M
1,1 M
1,8 M
450.000
2011
2,7 M
1,4 M
2,3 M
556.000
2010
2,7 M
1,3 M
2,1 M
557.000
2009
2,7 M
1,6 M
2,4 M
614.000
2008
2,9 M
1,7 M
2,6 M
624.000
2007
3,3 M
1,8 M
2,7 M
2006
3,3 M
2005
3,6 M
2005
3,7 M
2003
3,6 M
Total de espectadores. Fonte: Sports Business Daily
25. Audiência TV - Times
MAIORES CRESCIMENTOS – TRANSMISSÃO LOCAL
EMISSORA
TIME
2012
2011
%
MASN/MASN2
NATIONALS
2,56
1,44
77,8%
FS PRIME
DODGERS
1,91
1,14
67,5%
MASN/MANS2
ORIOLES
4,94
3,22
53,4%
FS SOUTHWEST
RANGERS
5,88
3,89
51,2%
FS DETROIT
TIGERS
9,21
6,54
40,8%
MAIORES QUEDAS – TRANSMISSÃO LOCAL
CSN PHILAPELPHIA
PHILLIES
5,47
9,15
-40,2%
FS SAN DIEGO
PADRES
1,86
3,05
-39,0%
FS WISCONSIN
BREWERS
4,99
8,01
-37,7%
SPORTS TIME OHIO
INDIANS
3,88
6,21
-37,5%
FS HOUSTON
ASTROS
0,98
1,5
-34,7%
Índice de audiência. Fonte: Sports Business Daily
26. Audiência World Series
Obs.: Não houve World Series em 1994 devido a uma greve de jogadores. Fonte: Baseball Almanac
27. Estrutura de Gestão
MLB
MLB Productions
Produção de vídeo e
TV, programas para
MLB Network, DVDs,
conteúdos exclusivos,
fotos, acervo
MLB Advanced
Media
Interatividade,
Patrocínio on-line e
móvel,
merchandising,
ticketing, mídia e
redes sociais
MLB Network
MLB Properties
Emissora de
transmissão dos
jogos e programas
Marketing,
licenciamento e
proteção das marcas,
campanhas
publicitárias,
patrocínio,
desenvolvimento
67% pertence a MLB
33% DirecTV e outras
operadoras
28. Modelo de negócio
• A MLB, sob a direção de seus comissários:
• Controla o desporto
• Contrata e mantém o quadro de arbitragem
• Negocia suas propriedades e direitos comerciais,
regras de trabalho e contratos de transmissão
televisiva
29. Divisão de receitas
• 31% da receita líquida local de cada time é
•
recolhida e distribuída igualmente entre todos
os times
Uma parte do fundo comum da MLB (verba da
TV) é alocado nos times de acordo com seu
faturamento. Quanto menor o faturamento,
maior a verba
30. Fontes de receitas (MLB)
• Faturamento da MLB
• Em 2007, atingiu USD 5,5 bilhões, tornando-se a
2ª no ranking mundial das maiores ligas
esportivas, perdendo somente para NFL
• Em 2012, o faturamento chegou a USD 7,5 bilhões
• As receitas da MLB cresceram 257% desde 1995
31. Fontes de receita (MLB)
•
•
A MLB figura como a 1ª marca esportiva listada
no ranking das 150 maiores marcas globais de
licenciamento da revista License Global
Algumas fontes de receita:
•
•
•
•
•
Direitos de transmissão televisiva (nacional)
Receita sobre PPV
Patrocínio globais
Venda de franquias
Licenciamento
32. Fontes de receita (times)
• Algumas fontes de receita dos times:
•
•
•
•
•
Direitos TV local
Venda de ingressos
Pacotes de hospitalidade
Patrocínio
Licenciamento
• O NY Yankees figurou na quinta posição na
lista mundial dos times que tiveram um
faturamento acima de USD 1 bilhão em 2009
33. Receitas com transmissão
• Contrato de transmissão
• Período 2014 – 2021
• Valor pago pelas emissoras:
• ESPN: USD 5,6 bilhões
• FOX: USD 4 bilhões
• TBS: USD 2,8 bilhões
• Faturamento PPV
• MLB Network Extra Innings: USD 310.000 em 2012
34. Receita com patrocínio
•
•
Faturamento com patrocínio:
• 2011: USD 585 milhões
• 2012: USD 626 milhões (crescimento de 7%)
15 patrocinadores corporativos de diversos
segmentos:
• Anheuser-Busch, Bank of America, Bayer, Firestone,
Frito-Lay, Gatorade, General Motors, Holiday Inn,
MasterCard, Nike, Pepsi-Cola, P&G, Scotts, SiriusXM e
Taco Bell
• Anheuser-Busch Inc. (bebidas alcoólicas e não-alcoólicas)
renovou por 6 anos pagando USD 20 milhões
35. Receitas com patrocínio
• Exemplo da Gillette (Procter & Gamble)
• Visa o público masculino jovem adulto e adulto
• A marca utiliza diferentes modalidades esportivas
para promover seus produtos
• Patrocínio de entidades, eventos e atletas
• Campanha The World Biggest Shave com o jogador do
NY Yankees Derek Jetter (assistir ao video)
36. Receitas de Patrocínio
• É o mais antigo patrocínio de uma empresa com
qualquer uma das ligas norte-americanas (desde 1939)
• A marca continua a ter direitos exclusivos em diversas
categorias de marcas, incluindo produtos de barbear,
antitranspirantes, desodorantes e produtos para
cuidados da pele dos homens.
• Gillette apresenta Derek Jeter em vários comerciais da
sua linha premium de lâminas. Jeter estrelou, ao lado
de tiger Woods e Roger Federer, o comercial
'Champions'.
38. Receitas de Patrocínio
• ”Gillette é uma empresa pioneira de
marketing esportivo que abriu o caminho para
a era moderna do patrocínio esportivo” disse
Tim Brosnan, Vice-Presidente Executivo e de
Negócios da Major League Baseball.
- Major League Baseball tem sido um parceiro
importante para Gillette há mais de 80 anos.
39. Sistema de licenciamento de produtos
• A MLB fatura USD 5,1 bilhões com
•
•
•
licenciamento de produtos
Bonés, camisas oficiais e camisetas são os
itens mais vendidos
Os times dividiram USD 142,4 milhões em
royalties em 2012
O NY Yankees lidera o ranking em
licenciamento
41. Gestão de equilíbrio entre as equipes
• Regra do jogador no 1º ano - Draft
• A MLB define quais jogadores podem participar do
draft
• Os jogadores não podem ter assinado contrato
com a MLB ou ligas menores
• Atletas oriundos das High Schools e dos Colleges
• A ordem de escolha é inversa a quantidade de
vitórias/derrotas obtida ao fim da temporada
regular
42. Gestão de equilíbrio entre as equipes
• Regra do jogador no 1º ano - Draft
• Evita a disputa entre times
• Visa o equilíbrio técnico entre as equipes
• Reduzir custo para adquirir novos jogadores
• Luxury tax
• Taxa cobrada sobre o excedente aos times que
ultrapassam a soma total para gastos com salários de
jogadores
•
•
•
•
22,5% (1 vez), 30% (2 vezes), 50% (3 ou mais)
Fundo para desenvolvimento do beisebol
Teto para 2011/13: USD 178 milhões
Teto em 2014/16: USD 189 milhões
• Não existe teto salarial
43.
44. Exemplo de ações de marketing
voltadas para conquistar e reter fãs
•
Interface multiplataforma permite que fãs
tenham acesso e interajam com seus times
diretamente
• Website, fanpages (MLB, times), twitter (times e
jogadores)
• Facilidades on-line para compra de ingressos,
memorabilia e produtos licenciados
• Conteúdo atualizado sobre assentos, alimentação,
promoções, transação de jogadores e o placar da
rodada
• Maior e melhor conhecimento dos fãs para
construção de uma base, cada vez mais leal, de
clientes
45.
46.
47.
48.
49.
50. Exemplo de ações de marketing
voltadas para conquistar e reter fãs
•
•
•
•
Distribuição de bonecos bobbleheads
Concursos entre fãs para ingressos e produtos
Encontro com jogadores
Promoções com fãs durante os intervalos das
entradas
51. Exemplo de ações de marketing
voltadas para conquistar e reter fãs
MLB SPORT FAN LOYALTY INDEX
TIME
2012
2013
NY YANKEES
2º
1º
PHILADELPHIA PHILLIES
1º
2º
SAN FRANCISCO GIANTS
4º
3º
ST LOUIS CARDNIALS
5º
4º
ATLANTA BRAVES
6º
5º
52. Pacotes de ofertas on-line
• MLB.TV Premium
• Canal digital multiplataforma com o qual é
possível assistir os jogos ao vivo
• Promoções e venda de ingressos
• Ingressos avulsos e pacotes de ingressos
• Serviços de hospitalidade
• Loja on-line
• Produtos licenciados, memorabilia, uniformes
oficiais, fotos, videos