The organisation needs to consider its responsibility towards the stakeholders and society. They have to make a balance in safeguarding the interests of the present generation as well as posterity. The study is a brief overview of the corporate social responsibility and sustainability initiates of Coca-Cola globally

1. • ETHICAL AUDIT
• AKSHARA, NEETHU
• NIYAS, SAYYED ZUHAIR
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2. COCA COLA
INTRUCED BY JOHN SYTH PEMBERTON, A PHARMACIST
ESTABLISHED IN 1886
ATLANTA IS THE CORPORATE HEADQUATER
OPERATIONS ARE AROUND 200 COUNTRIES
FEATURES- PROMINENT MANUFACTURER, DISTRIBUTOR OF NONALCOHOLIC
BEVERAGES AND SYRUPS,MARKETER,
PRODUCE ABOVE 230 BEVERAGE BRANDS.

3. PROFILE
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Coca Cola is one of the leaders in the beverages industry
•FROM PAST TO PRESENT
Coca Cola Company is a leader in the coke’s industry, with
thousands of employees and offices in the entire world, making it
an emporium of beverages.
•Company development as a result of hard work, innovation and
commitment to the public

4. MISSION
• Coca-Cola Company exists to
benefit and refresh everyone
who is touched by the beverages
business, and produces the
flavors that people want in their
different kind of beverages such
as juices, cokes and water
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5. VISION%GOAL
“THE LEADER IN THE BEVERAGES INDUSTRY”.
Goal is to keep being number one selling
coke in the world and to increase their
incomes, the same way they have done in
these past years
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6. Investment
Over the past five decades or so, Coca-Cola
has regularly increased its dividend, most
recently lifting its quarterly pay-out on KO
stock by 9% to 30.5 cents per share. Coca-
Cola also is focused on share repurchases,
buying back $4.8 billion worth of shares last
year
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7. • Company's portfolio features 17 billion-dollar brands including
• Coca-Cola Maid Pulpy Orange Diet Coke
• Coke Zero Maaza Milky Delight
• Thums Up Maid Mango
• Sprite Maid Nimbu Fresh
• Burn Kinley Soda GEORGIA Gold
• Kinley Water Limca
• Maid Guava Fanta
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8. Corporate governance
The Board of Directors’ Corporate Governance Guidelines, which
include information regarding the Board’s mission and Director
responsibilities, Director qualifications and determination of
Director independence and other guidelines makes available all of
the Company’s corporate governance materials, including the
Company’s Certificate of Incorporation and Bylaws, the charters
for each Board committee, the Company’s Codes of Business
Conduct, information about how to report concerns about the
Company and the Company’s U.S. Government Advocacy and
Political Contributions Policy and related reports

9. Corporate governance policies include
(a) Annual evaluation of the CEO’s performance and the board performance as a
whole
(b)Guidelines on how a director is determined to be independent from The Coca-
Cola Company
Ethical disputes handled by:
(a)Creating community programs worldwide
(b)Hiring public relations companies to contest disputes
©Establishing complaint hotlines
Company activities
(A)Created programs for HIV & AIDS testing, treatment, and prevention in Haiti
and South Africa
(b)Started using plantbottle TM
©Reusing recycled cans and bottles

10. • Board Leadership Structure
The Company’s governance documents provide the Board with
flexibility to select the appropriate leadership structure for the
Company. In making leadership structure determinations, the Board
considers many factors, including the specific needs of the business
and what is in the best interests of the Company’s shareowners. The
current leadership structure is comprised of a combined Chairman of
the Board and Chief Executive Officer, an independent Director serving
as Presiding Director and strong, active independent Directors. The
Board believes this structure provides a very well-functioning and
effective balance between strong Company leadership and appropriate
safeguards and oversight by independent Directors.
Board Leadership Structure
Chairman of the Board and CEO: Muhtar Kent
Presiding Director: James D. Robinson III
Active engagement by all Directors, including 14 independent Directors

11. Coca-Cola and
Environment
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• Establish objectives and targets
• Work with local communities
• Use recycle able packaging
• Comply with local
environmental laws

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UNETHICAL PRACTICES

13. Acidity
Tooth decay
Benzene
Heat and light convert calcium benzoate
into benzene

14. Water use
9 liters of water to produce one liter of coke
water contamination
decreasing water level

15. Employee’s Benefit
Cola Cola provides its employees with:
Emergency cell phones
Transportation services
Secure Housing
Additional security for union leaders
24 hour hot line

16. Criticism
Coca Cola Company is a killer
Hires agents to kill union leaders
Is Against the Unions
Case of Isidro Segundo Gil

17. Where is Coke standing
 The Coca-Cola business system has a
tradition of giving back to the
communities it serves
Still the company is facing a lot of issues
in third world countries
17

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21. Social Media
Presence
FACEBOOK- 46,051,294(FOLLOWERS)
TWITTER- 59,745(TWEETS) 584,342(FOLLOWERS)
YOUTUBE- SUBSCRIBERS(73,187), VIDEOS
VIEWS(87,345,253)
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• Comparisons
• October 2011
Facebook users - 750 million & Coca cola was ranked no. 1
Facebook users 955 million & Coca cola still the no. 1 brand
• July 2012
• Facebook - 34 million fans growing at a rate of 3%
monthly
• Fb – 46m fans and growing at a rate of more than 5%
monthly

23. CORPORATE SOCIAL RESPONSIBILITY
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CSR INITIATIVES
WATER:
• Conserve Water
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse filter system.
ENERGY:
• Reducing energy consumption and emission of GHGs by such as refrigeration
• eKOfreshment cooler that used technologies devoid of hydrofluorocarbons
• GHG emission reduced by three-fourths
• increase the energy efficiency of its equipment by 40 to 50%
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• Collected the company’s packaging material consisting of glass bottles, cans, etc. after they were
disposed
HEALTH: • Provided health check-ups, medicine, and education to rural communities on health-
related topics • Also funded polio eradication camps • Company conducted blood donation camps
and supported a 24-hour emergency service for children
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving the community opportunities to
expand and grow
• For every job in the Coca-Cola system, 10 more jobs were created indirectly