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coke coca cola cost savings & revenue assurance expenses overheads fuel charges budget sap pakistan airlines finance accounting contributions pia marketing strategy promotion price constraints. feasibility study and marketing analysis for embro viability business plan market environment analysis desire reactive be productive seven effective habits habits skills knowledge maturity continuum stephen r. covey oral communication competitors swot analysis marketing mix values macro micro analysis leadership products management vision market distribution demographics mission statement arch and garch stock return pakistan stock exchange trading volume bangalore india gdp budgeting profitability & liquidity bse sensex mutual fund comparative analysis swot pakistan positioning pest market analysis