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BE SMART
shape the city
BRAND MANUAL
PORTO
Logótipo Exceções
Logótipo
Duocromático
Cores
Oficiais
Escala de
Reduções
Logótipo
Monocromático
2
7 8 9
4 6
Tipografia
Mensagem
a Transmitir
ÍNDICE
10 12
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
LOGÓTIPO
2
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
LOGÓTIPO
SAFE SPACE CLEAR SPACE
3
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
Outro
Logótipo
U
U
U
U
3U
U
U
ESCALA DE REDUÇÕES
NOTA: O logótipo deve ser sempre mantido na mesma proporção.
4
60 mm
Impressão Web
170 px
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
ESCALA DE REDUÇÕES
Para materiais que exigem o logótipo com dimensões iguais ou inferiores a 25x30 mm,
utiliza-se o logo sem as estrelas.
NOTA: O logótipo deve ser sempre mantido na mesma proporção.
25 mm 70,86 px
5
Impressão Web
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
EXCEÇÕES
O clear space pode ser ignorado
se forem colocados circuitos a sair
do logótipo.
Exemplo:
O logótipo pode ser usado como
bullet point tendo, desta forma,
apenas uma das cores oficiais
como preenchimento.
Exemplo:
6
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
CORES OFICIAIS
7
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
RGB: 20, 25, 114
CMYK: 82, 78, 0, 55
HEX: #141972
RGB: 47, 54, 205
CMYK: 77, 74, 0, 20
HEX: #2F36CD
RGB: 50, 120, 199
CMYK: 75, 40, 0, 22
HEX: #3278C7
RGB: 255, 149, 219
CMYK: 75, 32, 0, 14
HEX: #3795DB
RGB: 20, 25, 114
CMYK: 14, 0, 0, 0
HEX: #DBFFFF
LOGÓTIPO MONOCROMÁTICO
8
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
LOGÓTIPO DUOCROMÁTICO
9
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
TIPOGRAFIA
10
Títulos e headlines:
Trebuchet MS
abdcefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Subtítulos:
Geomanist Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Texto:
Geomanist Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
TIPOGRAFIA
11
O nome do curso é escrito das seguintes formas:
BE SMART: shape the city
sendo
BE SMART:
em caps lock com o tipo de letra Piers Sans
shape the city
com a font FabeltScript Bold
ou
BeSmart: shape the city
Neste caso os tipos de letra mantêm-se, contudo o Be Smart deixa de ser em caps lock
e, por isso, não existe espaçamento entre as palavras Be e Smart.
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
MENSAGEM A TRANSMITIR
12
A silhueta do cérebro representar a ideia de “smart” associada ao tema do curso.
O lado esquerdo do cérebro humano está diretamente ligado à razão, pelo que foram
inseridos circuitos elétricos que nos levam precisamente para o trabalho racional e para a
automatização da cidade. Estes circuitos têm ainda um segundo sentido, uma vez que se
assemelham à linhas do metro do Porto.
O lado direito do cérebro está relacionado com a emoção e os sentimentos. Desta forma
foram representadas as skylines de sítios emblemáticos da cidade do Porto como a
Câmara Municipal e a Ponte D. Luís.
A constelação representada é um símbolo associado à Core Team do Summer Course
2016.
Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016

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Brand Manual of the Logo_Summer Course BE SMART: shape the city 2016

  • 1. BE SMART shape the city BRAND MANUAL PORTO
  • 2. Logótipo Exceções Logótipo Duocromático Cores Oficiais Escala de Reduções Logótipo Monocromático 2 7 8 9 4 6 Tipografia Mensagem a Transmitir ÍNDICE 10 12 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 3. LOGÓTIPO 2 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 4. LOGÓTIPO SAFE SPACE CLEAR SPACE 3 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016 Outro Logótipo U U U U 3U U U
  • 5. ESCALA DE REDUÇÕES NOTA: O logótipo deve ser sempre mantido na mesma proporção. 4 60 mm Impressão Web 170 px Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 6. ESCALA DE REDUÇÕES Para materiais que exigem o logótipo com dimensões iguais ou inferiores a 25x30 mm, utiliza-se o logo sem as estrelas. NOTA: O logótipo deve ser sempre mantido na mesma proporção. 25 mm 70,86 px 5 Impressão Web Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 7. EXCEÇÕES O clear space pode ser ignorado se forem colocados circuitos a sair do logótipo. Exemplo: O logótipo pode ser usado como bullet point tendo, desta forma, apenas uma das cores oficiais como preenchimento. Exemplo: 6 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 8. CORES OFICIAIS 7 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016 RGB: 20, 25, 114 CMYK: 82, 78, 0, 55 HEX: #141972 RGB: 47, 54, 205 CMYK: 77, 74, 0, 20 HEX: #2F36CD RGB: 50, 120, 199 CMYK: 75, 40, 0, 22 HEX: #3278C7 RGB: 255, 149, 219 CMYK: 75, 32, 0, 14 HEX: #3795DB RGB: 20, 25, 114 CMYK: 14, 0, 0, 0 HEX: #DBFFFF
  • 9. LOGÓTIPO MONOCROMÁTICO 8 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 10. LOGÓTIPO DUOCROMÁTICO 9 Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 11. TIPOGRAFIA 10 Títulos e headlines: Trebuchet MS abdcefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Subtítulos: Geomanist Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Texto: Geomanist Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 12. TIPOGRAFIA 11 O nome do curso é escrito das seguintes formas: BE SMART: shape the city sendo BE SMART: em caps lock com o tipo de letra Piers Sans shape the city com a font FabeltScript Bold ou BeSmart: shape the city Neste caso os tipos de letra mantêm-se, contudo o Be Smart deixa de ser em caps lock e, por isso, não existe espaçamento entre as palavras Be e Smart. Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016
  • 13. MENSAGEM A TRANSMITIR 12 A silhueta do cérebro representar a ideia de “smart” associada ao tema do curso. O lado esquerdo do cérebro humano está diretamente ligado à razão, pelo que foram inseridos circuitos elétricos que nos levam precisamente para o trabalho racional e para a automatização da cidade. Estes circuitos têm ainda um segundo sentido, uma vez que se assemelham à linhas do metro do Porto. O lado direito do cérebro está relacionado com a emoção e os sentimentos. Desta forma foram representadas as skylines de sítios emblemáticos da cidade do Porto como a Câmara Municipal e a Ponte D. Luís. A constelação representada é um símbolo associado à Core Team do Summer Course 2016. Inês Cunha Carvalho | PR & Design Responsible, Summer Course 2016