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Mike Cassidy-Hogg DC
BNI Pavilion Chapter

   How to find us referrals…
   (if you don’t know BNI, click here)
What is chiropractic?
• Primary health care profession

• Speciality: Musculoskeletal disorders and their
  effect on general health

• Regulated by

• 4-5 year degree course plus 1 year post graduate
What do people use chiropractic for?
• ‘MSDs’ (cost companies big ££)
  – Back pain
  – Neck pain
  – Headaches
  – …& other musculoskeletal disorders


• Maintaining good health

• Freedom of movement and good posture
What do we do?
• Specific manual techniques called adjustments
• Also other forms of physical therapy, including:
   – Muscle work
   – Medical Acupuncture
   – Simple exercises

• Offer advice to help maintain good health, eg:
   –   Posture
   –   Nutrition
   –   Appropriate exercise
   –   Motivation
What is our purpose?
• Help staff stay well and companies save money

• Help people maintain a good quality of life &
  encourage them to look after their health

• Restore good function to the joints in the body,
  especially the spine

• Teach people how to maintain good results
How are we different?
• Treatment focus is on the adjustments
• Super user-friendly system, and clear concise
  explanations:
  – What we offer
  – Each step clearly explained
  – Expected results
  – Costs and timeframe
• Empowering and teaching the client how to
  maintain the results they achieve
Testimonial
"I have suffered from neck and back pain for as long
as I can remember. In the past I have been to see
chiropractors, doctors, Chinese herbalists and
osteopaths.
Mike diagnosed the problem within our first session
and it suddenly all made sense. I FINALLY
understood why I was in pain.
I have had 10 sessions and am going to continue
with a maintenance programme. I can see a vast
improvement with my posture. Thank you so much
for all your help. I will be recommending Align
Chiropractic to everyone."
Who’s a good referral?
• HR Directors or CEOs
  FREE BACK CHECKS
  – Reduce absenteeism
  – Improve morale
  – Direct to employees
  – Proactive measure
  – No charge at all
How to bring up Free Back Checks
Suggestion…

• “I know a chiropractor who does Free Back
  Checks for companies. I can ask him to send
  you some information if you like.”

• Info PDF “Free Back Checks at Work”
Please contact…

     mike@align.org.uk

       01273 870010

www.chiropractorbrighton.com




            Michael Cassidy-Hogg DC

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Align BNI Presentation

  • 2. BNI Pavilion Chapter How to find us referrals… (if you don’t know BNI, click here)
  • 3. What is chiropractic? • Primary health care profession • Speciality: Musculoskeletal disorders and their effect on general health • Regulated by • 4-5 year degree course plus 1 year post graduate
  • 4. What do people use chiropractic for? • ‘MSDs’ (cost companies big ££) – Back pain – Neck pain – Headaches – …& other musculoskeletal disorders • Maintaining good health • Freedom of movement and good posture
  • 5. What do we do? • Specific manual techniques called adjustments • Also other forms of physical therapy, including: – Muscle work – Medical Acupuncture – Simple exercises • Offer advice to help maintain good health, eg: – Posture – Nutrition – Appropriate exercise – Motivation
  • 6. What is our purpose? • Help staff stay well and companies save money • Help people maintain a good quality of life & encourage them to look after their health • Restore good function to the joints in the body, especially the spine • Teach people how to maintain good results
  • 7. How are we different? • Treatment focus is on the adjustments • Super user-friendly system, and clear concise explanations: – What we offer – Each step clearly explained – Expected results – Costs and timeframe • Empowering and teaching the client how to maintain the results they achieve
  • 8. Testimonial "I have suffered from neck and back pain for as long as I can remember. In the past I have been to see chiropractors, doctors, Chinese herbalists and osteopaths. Mike diagnosed the problem within our first session and it suddenly all made sense. I FINALLY understood why I was in pain. I have had 10 sessions and am going to continue with a maintenance programme. I can see a vast improvement with my posture. Thank you so much for all your help. I will be recommending Align Chiropractic to everyone."
  • 9. Who’s a good referral? • HR Directors or CEOs FREE BACK CHECKS – Reduce absenteeism – Improve morale – Direct to employees – Proactive measure – No charge at all
  • 10. How to bring up Free Back Checks Suggestion… • “I know a chiropractor who does Free Back Checks for companies. I can ask him to send you some information if you like.” • Info PDF “Free Back Checks at Work”
  • 11. Please contact… mike@align.org.uk 01273 870010 www.chiropractorbrighton.com Michael Cassidy-Hogg DC