Eldiario.es is an online newspaper that has found success through its unique business model and website design. It aggregates content from over 20 partner sites to provide diverse coverage. Eldiario.es also has over 7,000 paying "partner" users who support its independent journalism. While it launched without a mobile version, Eldiario.es now draws most of its large audience from smartphones. Through the Website Canvas Model analysis of Eldiario.es' key partnerships, activities, resources, value proposition, customers, channels, revenue, costs, and benchmarking against competitors, the website has identified factors contributing to its rise as one of Spain's top digital news sites.
This document discusses enhancing CMS-based e-commerce solutions with cross-platform mobile apps. It covers the spiral model methodology, introduction to e-commerce including architecture and growth, content management systems including WordPress features, cross-platform mobile development frameworks, present mobile app market share, and developing a CMS-based e-commerce solution called "Muktopata" with both website and mobile app versions. The goal is to equip students with skills for e-commerce system development through lectures, tutorials, projects and research focusing on analysis, design, implementation and deployment techniques.
This document proposes a methodology for designing hypermedia applications using the Unified Modeling Language (UML). The methodology involves three modeling steps:
1) Creating a conceptual model from use cases and requirements to define the application's domain classes and their relationships.
2) Building a navigation space model from the conceptual model to specify which classes can be navigated between.
3) Deriving a navigational structure model from the navigation space model to define the nodes, links, and access elements like indexes and menus that support navigation.
The strength of this methodology is that it provides a systematic, model-driven process for hypermedia design and allows for much of the design to be automated through model transformations.
MKT 500 Final Project Milestone One Product Idea Guidelines.docxraju957290
MKT 500 Final Project Milestone One: Product Idea Guidelines and Rubric
Overview: For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea
will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service,
describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being
sufficiently addressed by current solution providers, i.e., your competition. This milestone is due in Module One.
Create a fictitious product or service for a company from the following list:
Southwest Airlines or American Airlines
Microsoft Corporation
Heinz Corporation
Caterpillar
3M Co
Costco
Tesla
Amazon
WalMart
Comcast
Your submission should address the following:
Company information:
o Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain
(use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)
New product idea:
o What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no
one has solved it” about your product/service?
o What competitive advantages does your product/service offer?
o What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and
be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,
and so on.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and APA formatting.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Main Elements Includes most of the main
elements and requirements
and cites many examples to
illustrate each element
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
60
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides analysis that
demonstrates some
understanding of concepts
Does not provide in-depth
analysis
10
Integration and
Application
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Research Incorporates some scholarly
resources effectively that
reflect depth an ...
The document provides information about an enterprise systems and modelling course, including its goals, schedule, literature, teachers, and examination requirements. The overall goal of the course is for students to understand analysis, design, and use of intra- and inter-organizational enterprise information systems through enterprise modeling. Key activities include lectures, lessons, and a group project to design an information system for a startup home healthcare company using enterprise modeling techniques. Assessment includes a written exam, project assignment, and paper evaluation.
Running head DEVELOP AN APPLICATION FOR RETAILERS1DEVELOP AN A.docxsusanschei
Running head: DEVELOP AN APPLICATION FOR RETAILERS 1
DEVELOP AN APPLICATION FOR RETAILERS 43
Develop an Application for Retailers
Action Research Paper
Jaya Kumar Pitti
Wilmington University
IST 8101
Under the guidance of
Prof. Billy Machage
Table of Contents
Introduction…………………………………………………………………………….. 6
Methodology………………………………………………………………………….... 10
Literature Review……………………………………………………………………… 13
Proposal…………………………………..……………………………………............ 17
First Iteration: Learn about Different Problems Underlying in Retail Industry……… 17
Second Iteration: Learn about different ways of Application Development…………. 17
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector……………………………………………..……………………….……….. 17
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application..18
Fifth Iteration: Developing and Integrating the Applications……………………………… 18
First Iteration: Learn about Different Problems Underlying in Retail Industry…...… 20
Plan…………………………………………………………………………………….. 20
Action………………………………………………………………………………….. 21
Observe………………………………………………………………………………… 22
Reflect………………………………………………………………………………….. 23
Second Iteration: Learn about different ways of Application Development……………… 25
Plan…………………………………………………………………………………. 25
Action………………………………………………………………………………. 26
Observe……………………………………………………………………………… 27
Reflect………………………………………………………………………………. 29
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector
…………..…............................................................................................................. 31
Plan………………………………………………………………………………….. 31
Action……………………………………………………………………………….. 32
Observe……………………………………………………………………………… 33
Reflect…………………………………………………………………….…………… 35
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application
…………………………………….…………………………………….………...... 37
Plan…………………………………………………………………………….……… 37
Action………………………………………………………………………………… 38
Observe……………………………………………………………………………….. 39
Reflect ………………………………………………………………………………… 41
Iteration 5: Developing and Integrating the Applications………………………….. 43
Plan………………………………………………………………………………….. 43
Action……………………………………………………………………………….. 44
Observe……………………………………………………………………………… 45
Reflect……………………………………………………………………………….. 47
Learning Summary…………………………………………………………………… 49
References……………………………………………………………………………. 51
Figure 1. Iterations Representation………………………………………………………….19
Table 1: Product Table………………………………………………………………………44
Table 2: Customer Table…………………………………………………………………… 45
Table 3: Billing Table………………………………………………………………………. 45
Develop an Application for Retailers
Introduction
Innovation is the new standard in organizations ...
How To Start A Reflective Essay 8 Tips For Writing ALisa Martinez
This document provides an outline for a case study analysis of Morgan Motor Company. The outline includes an introduction and 6 chapters that will analyze different aspects of Morgan's business operations and processes. Chapter 1 will provide background context on Morgan. Chapter 2 will evaluate Morgan's external environment through a PESTEL analysis. Chapter 3 will conduct a SWOT analysis. Chapter 4 will analyze Morgan's value chain. Chapter 5 will develop recommendations. Chapter 6 will conclude the case study. The document notes that the case study will assess how well Morgan's operations and departments work together, its outbound logistics and time to deliver vehicles, marketing and sales strategies, and after-sales customer service.
Richard Veryard presented at the IASA UK Conference in April 2013 on architecting multi-sided businesses. He discussed how modern businesses need to satisfy overlapping stakeholder needs in multiple markets simultaneously. The emerging architectural response is to configure enterprises as platforms of services rather than traditional value chains. However, this transformation involves profound architectural challenges for business architects to master, such as mapping ecosystems, defining indirect value, establishing governance economies, and developing agility.
E-Commerce Mobile Marketing Model Resolving Users Acceptance Criteria IJMIT JOURNAL
The growth of e-commerce and mobile services has been creating business opportunities. Among these,
mobile marketing is predicted to be a new trend of marketing. As mobile devices are personal tools such
that the services ought to be unique, in the last few years, researches have been conducted studies related
to the user acceptance of mobile services and produced results. This research aims to develop a model of
mobile e-commerce mobile marketing system, in the form of computer-based information system (CBIS)
that addresses the recommendations or criteria formulated by researchers. In this paper, the criteria
formulated by researches are presented then each of the criteria is resolved and translated into mobile
services. A model of CBIS, which is an integration of a website and a mobile application, is designed to
materialize the mobile services. The model is presented in the form of business model, system procedures,
network topology, software model of the website and mobile application, and database models.
This document discusses enhancing CMS-based e-commerce solutions with cross-platform mobile apps. It covers the spiral model methodology, introduction to e-commerce including architecture and growth, content management systems including WordPress features, cross-platform mobile development frameworks, present mobile app market share, and developing a CMS-based e-commerce solution called "Muktopata" with both website and mobile app versions. The goal is to equip students with skills for e-commerce system development through lectures, tutorials, projects and research focusing on analysis, design, implementation and deployment techniques.
This document proposes a methodology for designing hypermedia applications using the Unified Modeling Language (UML). The methodology involves three modeling steps:
1) Creating a conceptual model from use cases and requirements to define the application's domain classes and their relationships.
2) Building a navigation space model from the conceptual model to specify which classes can be navigated between.
3) Deriving a navigational structure model from the navigation space model to define the nodes, links, and access elements like indexes and menus that support navigation.
The strength of this methodology is that it provides a systematic, model-driven process for hypermedia design and allows for much of the design to be automated through model transformations.
MKT 500 Final Project Milestone One Product Idea Guidelines.docxraju957290
MKT 500 Final Project Milestone One: Product Idea Guidelines and Rubric
Overview: For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea
will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service,
describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being
sufficiently addressed by current solution providers, i.e., your competition. This milestone is due in Module One.
Create a fictitious product or service for a company from the following list:
Southwest Airlines or American Airlines
Microsoft Corporation
Heinz Corporation
Caterpillar
3M Co
Costco
Tesla
Amazon
WalMart
Comcast
Your submission should address the following:
Company information:
o Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain
(use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)
New product idea:
o What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no
one has solved it” about your product/service?
o What competitive advantages does your product/service offer?
o What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and
be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,
and so on.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and APA formatting.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Main Elements Includes most of the main
elements and requirements
and cites many examples to
illustrate each element
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
60
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides analysis that
demonstrates some
understanding of concepts
Does not provide in-depth
analysis
10
Integration and
Application
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Research Incorporates some scholarly
resources effectively that
reflect depth an ...
The document provides information about an enterprise systems and modelling course, including its goals, schedule, literature, teachers, and examination requirements. The overall goal of the course is for students to understand analysis, design, and use of intra- and inter-organizational enterprise information systems through enterprise modeling. Key activities include lectures, lessons, and a group project to design an information system for a startup home healthcare company using enterprise modeling techniques. Assessment includes a written exam, project assignment, and paper evaluation.
Running head DEVELOP AN APPLICATION FOR RETAILERS1DEVELOP AN A.docxsusanschei
Running head: DEVELOP AN APPLICATION FOR RETAILERS 1
DEVELOP AN APPLICATION FOR RETAILERS 43
Develop an Application for Retailers
Action Research Paper
Jaya Kumar Pitti
Wilmington University
IST 8101
Under the guidance of
Prof. Billy Machage
Table of Contents
Introduction…………………………………………………………………………….. 6
Methodology………………………………………………………………………….... 10
Literature Review……………………………………………………………………… 13
Proposal…………………………………..……………………………………............ 17
First Iteration: Learn about Different Problems Underlying in Retail Industry……… 17
Second Iteration: Learn about different ways of Application Development…………. 17
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector……………………………………………..……………………….……….. 17
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application..18
Fifth Iteration: Developing and Integrating the Applications……………………………… 18
First Iteration: Learn about Different Problems Underlying in Retail Industry…...… 20
Plan…………………………………………………………………………………….. 20
Action………………………………………………………………………………….. 21
Observe………………………………………………………………………………… 22
Reflect………………………………………………………………………………….. 23
Second Iteration: Learn about different ways of Application Development……………… 25
Plan…………………………………………………………………………………. 25
Action………………………………………………………………………………. 26
Observe……………………………………………………………………………… 27
Reflect………………………………………………………………………………. 29
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector
…………..…............................................................................................................. 31
Plan………………………………………………………………………………….. 31
Action……………………………………………………………………………….. 32
Observe……………………………………………………………………………… 33
Reflect…………………………………………………………………….…………… 35
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application
…………………………………….…………………………………….………...... 37
Plan…………………………………………………………………………….……… 37
Action………………………………………………………………………………… 38
Observe……………………………………………………………………………….. 39
Reflect ………………………………………………………………………………… 41
Iteration 5: Developing and Integrating the Applications………………………….. 43
Plan………………………………………………………………………………….. 43
Action……………………………………………………………………………….. 44
Observe……………………………………………………………………………… 45
Reflect……………………………………………………………………………….. 47
Learning Summary…………………………………………………………………… 49
References……………………………………………………………………………. 51
Figure 1. Iterations Representation………………………………………………………….19
Table 1: Product Table………………………………………………………………………44
Table 2: Customer Table…………………………………………………………………… 45
Table 3: Billing Table………………………………………………………………………. 45
Develop an Application for Retailers
Introduction
Innovation is the new standard in organizations ...
How To Start A Reflective Essay 8 Tips For Writing ALisa Martinez
This document provides an outline for a case study analysis of Morgan Motor Company. The outline includes an introduction and 6 chapters that will analyze different aspects of Morgan's business operations and processes. Chapter 1 will provide background context on Morgan. Chapter 2 will evaluate Morgan's external environment through a PESTEL analysis. Chapter 3 will conduct a SWOT analysis. Chapter 4 will analyze Morgan's value chain. Chapter 5 will develop recommendations. Chapter 6 will conclude the case study. The document notes that the case study will assess how well Morgan's operations and departments work together, its outbound logistics and time to deliver vehicles, marketing and sales strategies, and after-sales customer service.
Richard Veryard presented at the IASA UK Conference in April 2013 on architecting multi-sided businesses. He discussed how modern businesses need to satisfy overlapping stakeholder needs in multiple markets simultaneously. The emerging architectural response is to configure enterprises as platforms of services rather than traditional value chains. However, this transformation involves profound architectural challenges for business architects to master, such as mapping ecosystems, defining indirect value, establishing governance economies, and developing agility.
E-Commerce Mobile Marketing Model Resolving Users Acceptance Criteria IJMIT JOURNAL
The growth of e-commerce and mobile services has been creating business opportunities. Among these,
mobile marketing is predicted to be a new trend of marketing. As mobile devices are personal tools such
that the services ought to be unique, in the last few years, researches have been conducted studies related
to the user acceptance of mobile services and produced results. This research aims to develop a model of
mobile e-commerce mobile marketing system, in the form of computer-based information system (CBIS)
that addresses the recommendations or criteria formulated by researchers. In this paper, the criteria
formulated by researches are presented then each of the criteria is resolved and translated into mobile
services. A model of CBIS, which is an integration of a website and a mobile application, is designed to
materialize the mobile services. The model is presented in the form of business model, system procedures,
network topology, software model of the website and mobile application, and database models.
Requirement analysis method of e commerce websites development for small-medi...ijseajournal
Along with the growth of the Internet, the trend shows that e-commerce have been growing significantly in
the last several years. This means business opportunities for small-medium enterprises (SMEs), which are
recognized as the backbone of the economy. SMEs may develop and run small to medium size of particular
e-commerce websites as the solution of specific business opportunities. Certainly, the websites should be
developed accordingly to support business success. In developing the websites, key elements of e-commerce
business model that are necessary to ensure the success should be resolved at the requirement stage of the
development. In this paper, we propose an enhancement of requirement analysis method found in
literatures such that it includes activities to resolve the key elements. The method has been applied in three
case studies based on Indonesia situations and we conclude that it is suitable to be adopted by SMEs.
ITIL is a framework that provides best practices for IT service management. It focuses on standardizing processes and procedures to improve efficiency. DevOps is a software development practice that emphasizes collaboration between development and operations teams. Some believe DevOps will replace ITIL because it streamlines processes and enables faster delivery of software updates through automation and collaboration. However, others argue ITIL and DevOps can coexist, with ITIL providing governance and DevOps improving agility through cultural and technological changes.
This document discusses advanced data visualization (ADV) and provides strategies for implementing effective ADV solutions. It outlines seven primary capabilities of ADV solutions, including dynamic data, visual interfaces, multidimensional analysis, and proactive alerts. It also describes methodologies like storyboarding and prototyping to enable ADV. Key benefits of ADV include improved operational efficiency, faster insight from data, and enabling users to create their own visualizations.
B2 b management and lead generation ieee paperNilesh Thadani
This document discusses the development of a B2B management and lead generation portal for non-governmental organizations (NGOs). The proposed portal would allow multiple NGOs to register, set up profiles, publicize events, and potentially sell products online. The portal would be built using open source technologies like Laravel and Bootstrap frameworks to keep costs low for NGOs. It would include modules for users, NGO administrators, and a system administrator. The goal is to provide a scalable platform for NGO collaboration, publicity, and revenue generation through events, donations, and product sales.
Running head PROJECT PROPOSAL 1 PROJECT PROPOSAL 2.docxtodd581
Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 2
Project Proposal for new product “ShareMarket."
Student’s Name
Institutional Affiliation
Project Proposal
ABC company is a software development company located in San Fransisco, California. It specializes in the design of business-oriented software like Enterprise Resource Planning Systems, customer relationship management systems, marketing, and sales management systems, among other software used to perform different activities within the business environment.
Purpose and Objectives
ABC has come up with a new software called ShareMarket that leverages on the power of social media to market products. The digital marketing landscape is increasingly becoming sophisticated, with businesses relying on major data companies like Google and Facebook for marketing insights. These data companies take away the autonomy of information of companies. The ShareMarket is a specially designed software that will be used to analyze company data on social media sites and creating reports that can be used to drive digital marketing strategies. This software will be available both on-premise and also on cloud-based services.
Assumptions and Benefits
In developing this software, ABC assumes that no other company has attempted such a project. This is important, especially when considering intellectual property rights. ABC also makes the assumption that the product will be easily feasible with cloud computing technology, among other new technology such as Big Data, as these are the current market trends in software development. Assumptions are also rooted in the cost estimates for the project. ABC uses an average cost estimation method that estimates costs based on current market costs of developing software. It is assumed that these costs will remain fairly constant throughout the project and will not be subject to economic changes.
By undertaking this project, ABC stands to fill a market gap for smaller businesses that cannot access the proprietary functions of Google's and Facebook's marketing tools. ABC stands to increase its profit margin by having one more product on its portfolio. Another advantage is that ABC gets to acquire control of ShareMarket as a product. As such, they may dictate the price of the product from the start, and even when new companies decide to make the software.
Constraints
Despite the immense financial benefits of ShareMarket, ABC will have to deal with competition from already existing digital marketers. Information leakages may hamper the product's success as it would take autonomy away from ABC. Another constraint exists in the costs of implementation, which may be high, given that some outsourcing may be required.
Preliminary list of activities
1. Project scope definition
2. Requirement definition
3. Cost Estimation
4. Scheduling
5. Risk analysis
6. Selecting the Delivery platform
7. Selecting Development tools
8. System modeli.
ModLate: An Innovative Model For The Construction Of Web Templates For CMSsPiero Quintavalle
The document presents a model called Mod-late that aims to automate the process of creating and customizing web templates for content management systems (CMSs) and e-learning platforms. Mod-late is a three-level architecture consisting of a presentation level, domain level, and data level. The domain level includes hierarchy and representation modules that define how entities are organized in the template and represented. The data level describes container, band, and sidebar entities that make up templates. The model was applied to develop an application for template creation that follows the model. Experiments showed Mod-late allows faster template creation and customization than existing systems.
This document provides an overview of web analytics and its application to five of Singapore's most popular websites. It discusses how web analytics can help each type of website meet its objectives by analyzing acquisition, behavior, and conversion metrics. The types of websites examined are e-commerce (Groupon), e-service (OCBC), classifieds (sgCarMart), news (The Straits Times), and information (NTU). Limitations of Google Analytics are also identified.
The document discusses strategies for digital media and e-business. It defines key terms like digital media, strategy, and e-business strategy. It explains that an e-business strategy involves both formulation through analysis and implementation through action. The strategy formulation process includes internal and external analysis to identify strategic issues and evaluate options. Some example strategic issues and digital options are provided. Implementation of strategy involves practical measures to execute the selected strategic options. Website terminology is also defined, including information architecture, navigation, forms, and hosting. The next steps for building a website are to register a domain name and hosting provider and develop website content and structure.
Project Scope and Work Breakdown Schedule Scoring GuideCRI.docxwoodruffeloisa
Project Scope and Work Breakdown Schedule Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Develop a scope
section.
Does not identify a
scope section.
Identifies but does not
develop a scope
section.
Develops a scope
section.
Develops a
comprehensive scope
section appropriate for
the selected business,
including information that
contributes to project
success and supports the
business value.
Explain what is in
scope and what is
not in scope.
Does not identify
what is in scope and
what is not in scope.
Identifies but does not
explain what is in
scope and what is not
in scope.
Explains what is in
scope and what is
not in scope.
Analyzes what is in scope
and what is not in scope
in a detailed and
comprehensive manner,
using relevant
acceptance criteria.
Describe required
work for successful
project completion.
Does not identify
required work for
successful project
completion.
Identifies but does not
describe required
work for successful
project completion.
Describes required
work for successful
project completion.
Analyzes required work
items in detailed and
comprehensive manner
that supports a
successful project
completion.
Develop a work
breakdown
structure.
Does not identify a
work breakdown
structure.
Identifies but does not
develop a work
breakdown structure.
Develops a work
breakdown structure.
Analyzes in a detailed
and comprehensive
manner the application of
techniques for developing
a work breakdown
structure.
Communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Does not
communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is not
consistently
professional or not
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the project
management profession.
Writing is clear, well
organized, and free of
grammatical and other
mechanical errors.
Project Management Plan
[Title]
[Subtitle]
[Learner name:]
[Course number:]
[Date:]
Table of Contents
3Executive Summary (Assessment 4)
4Project Charter (Assessment 1)
7Project Scope (Assessment 2)
7Work Breakdown Structure (WBS) (Assessment 2)
7Project Management Cost (Budget) (Assessment 3)
8Project Management Schedule (Assessment 3)
8Risk Management Plan (Assessment 4)
9Project Quality Plan (Assessment 4)
9Project Close and Lessons Learned (Assessment 4)
10Appendices
11References
Executive Summary (Assessment 4)Project Charter (Assessment 1)Project Title:
Project Start Date:
Projected Finish Date:
Budget Information
Project Mana ...
This document proposes an approach to developing data warehouse structures from business process models. It begins by discussing common challenges with data warehouse projects, such as failing to consider business goals and strategies. The document then reviews existing development approaches like user-oriented and operational-oriented methods. It introduces business process modeling using the Semantic Object Model technique and argues this provides a formal description of user information needs. The paper proposes deriving data warehouse structures from business process models to address limitations of other approaches. It provides an example using a student management system to illustrate connecting business processes to data warehouse schemas.
The document discusses the development of a skills framework for web and digital professionals by Socitm. Key points include:
1) Socitm developed the framework through consultation with web professionals and by analyzing existing skills frameworks.
2) The framework includes Socitm-defined skills like web strategy and information architecture, as well as skills adapted from SFIA.
3) Sample skill descriptions are provided at different levels from very junior to senior roles.
4) The framework will be used for Socitm's new accreditation system starting in 2011 to recognize members' skills and support continuous professional development.
The document discusses collecting data on a mobile app over two time periods to analyze the impact of new features on key metrics like new users, sessions, and session duration. Data was collected using Google Analytics on dimensions like user type, sessions, and devices. The hypothesis is that the app would see a sudden influx of new users and increased usage with the addition of a new useful feature. Statistics were analyzed and visualized to evaluate if the hypotheses were true and identify reasons for the outcomes. A non-visualized data set with metrics for app versions over the periods is also presented.
APPLICATION DESIGN USING AN INCREMENTAL DEVELOPMENT MODEL WITH AN OBJECT ORIE...Chatrine Chatrine
The document summarizes research on developing a web-based sales information system using an incremental development model with an object-oriented approach. It describes analyzing the market opportunity and designing the system's business model, customer interface, and implementation. The resulting system provides operational advantages like easier order tracking and inventory management. It also helps expand the company's market share by facilitating online sales anywhere and anytime.
Increasing Vehicle Outsourcing ( % Of Car Value ) EssayAlison Reed
The document summarizes recommendations from Team 5 to improve the overdue payment process at Ramsville. They created a current value stream map that identified issues like long lead times of 196,200 seconds. Recommendations include reducing batch sizes to process invoices continuously, increasing checking time at PFR Check to reduce errors, and standardizing data entry to streamline the process. These changes aim to eliminate waste and non-value added activities to improve supplier relationships and satisfaction.
Managing Valuable Ip Assets Owned By Their Clients EssayJessica Howard
This document discusses whether social business is working out based on a case study. Some of the major challenges discussed include lack of support from executive management, who must set the pace of adoption. Most companies also do not provide sufficient incentives for staff to be motivated to use social tools. Only 22% of users believe social tools are necessary for their jobs. Therefore, training and clearly communicating the importance of social tools is critical for success. Addressing these implementation challenges is important for social business to provide advantages to an organization's bottom line.
User experience design involves creating and coordinating all digital and physical elements that affect a user's experience with a company to influence perceptions and behaviors. Starting a new project requires understanding the company culture, types of websites, and people involved. Well-written proposals provide stability and protection by outlining the project overview, approach, deliverables, costs, and payment schedule. Defining user groups involves researching attributes and prioritizing which groups to focus on. Prototyping and testing designs with users helps improve the design by synthesizing feedback. After launch, log file data and customer feedback are analyzed to identify issues and plan further testing.
Report structure
1: Cover page
2: Executive summary
3: Table of contents
4: Introduction
A. Description of the application idea and its value
B. BMC (business model canvas)
C. Who your audience is, and why you have chosen this audience
5: Background/market research on your chosen field
A. Local market
B. Local competitors
C. Your customers
D. Best practices elsewhere (worldwide)
6: Stakeholders
A. Identification of stakeholders, their needs, and expectations
B. Contact your stakeholders if possible
7: How you managed your report
A. introduction and project management phases.
B. WBS (work breakdown structure)
C. Project Plan schedule/gantt chart
8: Conclusion and recommendations:
9: References
10: Appendices
A. team code and minutes of meeting.
B. Survey or interview questions
C. anything more if needed
Introduction
Introduce the application, Neom, the chosen field ...etc
Conclusion
A concise summary that brings the content together and summarise major points
Executive summary
Includes details on the whole project
Written at the end, presented in the beginning
Recommendations
Suggestions or proposal as to the best course of action
They are not the same...
Local market
Size, growth, statistics, needs..etc
Local competitors
Who are they, Direct or Indirect, strengths, weaknesses, your competitive advantage
Your customers
Who are they, statistics, needs, and expectations
Best practices elsewhere (worldwide)
Examples of similar applications
Stakeholders
Internal and external
References
Harvard style:
in- text > at the end of the paragraph
(last name, publish date)
references list > at the end of the post
Last name, First Initial. (Year published). Title. URL. City: Publisher, Page(s).
Report Format
Report format
Font: Times Roman
Size: 12
Line Spacing: 1.5
Alignment: Justified
Cover page
University logo
Application logo
Application name
Your names, IDs and Section.
Course name and teacher name
Submission date
Both Hard and Soft copies should be submitted, one through Blackboard and the other during my office hours.
Thank You
Posters
2
Research Poster:
Is a visual and textual method of presenting an overview of your research.
Poster Research is a summary of WHAT you did, HOW you did it, and WHAT you learned.
Why using a poster?
Posters are an effective method of presenting academic work or research in progress
A poster may be more memorable than a verbal presentation.
.
System Development Overview Assignment 3Ashley Fisher
This document discusses the differences between extreme programming (XP) and scrum, two agile software development methodologies. It provides an overview of the key concepts, phases, artifacts, roles and practices of both XP and scrum. The document proposes combining some XP practices, like test-driven development and pair programming, into scrum activities to create an enhanced scrum framework. This hybrid approach aims to leverage the strengths of both methodologies to produce high-quality software within time constraints.
Here is a critical evaluation of how the situational model of leadership applies to Saddam Hussein's leadership style:
Saddam Hussein exhibited traits that align with aspects of the situational leadership model. As the situational model contends that effective leadership depends on assessing the situation and adapting one's style accordingly, some of Saddam's actions demonstrated this.
For example, early in his rule when consolidating power, he took a highly directive approach, closely micromanaging decisions and purging potential rivals. This aligns with situational leadership prescribing a more authoritarian style when followers have low ability and willingness.
However, over time as he became entrenched and his grip tightened, he seemed to lose touch with situ
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Running head PROJECT PROPOSAL 1 PROJECT PROPOSAL 2.docxtodd581
Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 2
Project Proposal for new product “ShareMarket."
Student’s Name
Institutional Affiliation
Project Proposal
ABC company is a software development company located in San Fransisco, California. It specializes in the design of business-oriented software like Enterprise Resource Planning Systems, customer relationship management systems, marketing, and sales management systems, among other software used to perform different activities within the business environment.
Purpose and Objectives
ABC has come up with a new software called ShareMarket that leverages on the power of social media to market products. The digital marketing landscape is increasingly becoming sophisticated, with businesses relying on major data companies like Google and Facebook for marketing insights. These data companies take away the autonomy of information of companies. The ShareMarket is a specially designed software that will be used to analyze company data on social media sites and creating reports that can be used to drive digital marketing strategies. This software will be available both on-premise and also on cloud-based services.
Assumptions and Benefits
In developing this software, ABC assumes that no other company has attempted such a project. This is important, especially when considering intellectual property rights. ABC also makes the assumption that the product will be easily feasible with cloud computing technology, among other new technology such as Big Data, as these are the current market trends in software development. Assumptions are also rooted in the cost estimates for the project. ABC uses an average cost estimation method that estimates costs based on current market costs of developing software. It is assumed that these costs will remain fairly constant throughout the project and will not be subject to economic changes.
By undertaking this project, ABC stands to fill a market gap for smaller businesses that cannot access the proprietary functions of Google's and Facebook's marketing tools. ABC stands to increase its profit margin by having one more product on its portfolio. Another advantage is that ABC gets to acquire control of ShareMarket as a product. As such, they may dictate the price of the product from the start, and even when new companies decide to make the software.
Constraints
Despite the immense financial benefits of ShareMarket, ABC will have to deal with competition from already existing digital marketers. Information leakages may hamper the product's success as it would take autonomy away from ABC. Another constraint exists in the costs of implementation, which may be high, given that some outsourcing may be required.
Preliminary list of activities
1. Project scope definition
2. Requirement definition
3. Cost Estimation
4. Scheduling
5. Risk analysis
6. Selecting the Delivery platform
7. Selecting Development tools
8. System modeli.
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Project Scope and Work Breakdown Schedule Scoring GuideCRI.docxwoodruffeloisa
Project Scope and Work Breakdown Schedule Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Develop a scope
section.
Does not identify a
scope section.
Identifies but does not
develop a scope
section.
Develops a scope
section.
Develops a
comprehensive scope
section appropriate for
the selected business,
including information that
contributes to project
success and supports the
business value.
Explain what is in
scope and what is
not in scope.
Does not identify
what is in scope and
what is not in scope.
Identifies but does not
explain what is in
scope and what is not
in scope.
Explains what is in
scope and what is
not in scope.
Analyzes what is in scope
and what is not in scope
in a detailed and
comprehensive manner,
using relevant
acceptance criteria.
Describe required
work for successful
project completion.
Does not identify
required work for
successful project
completion.
Identifies but does not
describe required
work for successful
project completion.
Describes required
work for successful
project completion.
Analyzes required work
items in detailed and
comprehensive manner
that supports a
successful project
completion.
Develop a work
breakdown
structure.
Does not identify a
work breakdown
structure.
Identifies but does not
develop a work
breakdown structure.
Develops a work
breakdown structure.
Analyzes in a detailed
and comprehensive
manner the application of
techniques for developing
a work breakdown
structure.
Communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Does not
communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is not
consistently
professional or not
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.
Communicates in a
manner that is
professional and
consistent with
expectations for
members of the project
management profession.
Writing is clear, well
organized, and free of
grammatical and other
mechanical errors.
Project Management Plan
[Title]
[Subtitle]
[Learner name:]
[Course number:]
[Date:]
Table of Contents
3Executive Summary (Assessment 4)
4Project Charter (Assessment 1)
7Project Scope (Assessment 2)
7Work Breakdown Structure (WBS) (Assessment 2)
7Project Management Cost (Budget) (Assessment 3)
8Project Management Schedule (Assessment 3)
8Risk Management Plan (Assessment 4)
9Project Quality Plan (Assessment 4)
9Project Close and Lessons Learned (Assessment 4)
10Appendices
11References
Executive Summary (Assessment 4)Project Charter (Assessment 1)Project Title:
Project Start Date:
Projected Finish Date:
Budget Information
Project Mana ...
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Report structure
1: Cover page
2: Executive summary
3: Table of contents
4: Introduction
A. Description of the application idea and its value
B. BMC (business model canvas)
C. Who your audience is, and why you have chosen this audience
5: Background/market research on your chosen field
A. Local market
B. Local competitors
C. Your customers
D. Best practices elsewhere (worldwide)
6: Stakeholders
A. Identification of stakeholders, their needs, and expectations
B. Contact your stakeholders if possible
7: How you managed your report
A. introduction and project management phases.
B. WBS (work breakdown structure)
C. Project Plan schedule/gantt chart
8: Conclusion and recommendations:
9: References
10: Appendices
A. team code and minutes of meeting.
B. Survey or interview questions
C. anything more if needed
Introduction
Introduce the application, Neom, the chosen field ...etc
Conclusion
A concise summary that brings the content together and summarise major points
Executive summary
Includes details on the whole project
Written at the end, presented in the beginning
Recommendations
Suggestions or proposal as to the best course of action
They are not the same...
Local market
Size, growth, statistics, needs..etc
Local competitors
Who are they, Direct or Indirect, strengths, weaknesses, your competitive advantage
Your customers
Who are they, statistics, needs, and expectations
Best practices elsewhere (worldwide)
Examples of similar applications
Stakeholders
Internal and external
References
Harvard style:
in- text > at the end of the paragraph
(last name, publish date)
references list > at the end of the post
Last name, First Initial. (Year published). Title. URL. City: Publisher, Page(s).
Report Format
Report format
Font: Times Roman
Size: 12
Line Spacing: 1.5
Alignment: Justified
Cover page
University logo
Application logo
Application name
Your names, IDs and Section.
Course name and teacher name
Submission date
Both Hard and Soft copies should be submitted, one through Blackboard and the other during my office hours.
Thank You
Posters
2
Research Poster:
Is a visual and textual method of presenting an overview of your research.
Poster Research is a summary of WHAT you did, HOW you did it, and WHAT you learned.
Why using a poster?
Posters are an effective method of presenting academic work or research in progress
A poster may be more memorable than a verbal presentation.
.
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واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
A Model For Website Analysis And Conception The Website Canvas Model Applied To Eldiario.Es
1. A model for website analysis and conception: the Website Canvas
Model applied to Eldiario.es
Citation: "A model for website analysis and conception: the Website Canvas Model applied
to Eldiario.es ". Hipertext.net [Online], 2015. Núm. 13.
http://raco.cat/index.php/Hipertext/article/view/299632/389431
DOI: 10.2436/20.8050.01.19
Carles Sanabre Vives
https://es.linkedin.com/in/sanabre
Keywords: Website Canvas Model, Digital media, Eldiario.es, Web design, Business model,
Website model.
Abstract: This article presents the model of ideation and analysis called Website Canvas
Model. It allows identifying the key aspects for a website to be successful, and shows how it
has been applied to Eldiario.es. As a result, the key factors prompting the success of this
digital newspaper have been identified.
2. 2
1. Introduction
A website is a page or collection of web pages which are related and common to a domain. It
is a social environment which acts as a communication channel and a marketing tool by
itself. Because of all of this, organizations tend to find it both complex and critical to
conceive websites (Rodríguez-Martínez, Codina, Pedraza-Jiménez, 2010).
Thus, and in order to guarantee their success, creating or redesigning these platforms should
be duly planned according to some elaborated requirement system (Pedraza-Jiménez,
Blanco, Codina, and Cavaller, 2013). In any case, this planning is not without complexity.
Websites are created in response to very diverse goals, with different functions, and,
because they are entities, they evolve towards an interconnected ecosystem with other
websites and applications, such as social media profiles.
In fact, this evolution implies that all websites should be reviewed periodically (figure 1).
These are dynamics entities whose possibilities present a beginning but not an end, where
the initial design evolves into a website which might keep implementing improvements or
even return to the beginning to create a new version.
Figure. 1. The website as a dynamic process of improvement.
This article presents the so-called Website Canvas Model, which facilitates the conception
and design stages in website ideation, prompting the identification of the key elements for
its success. Likewise, it could also considered an analysis system which, when applied to a
website, enables the identification of its strengths and weaknesses.
3. 3
2. Website conception and evaluation: the proposal of the
Website Canvas Model
Several disciplines participate in website design. These disciplines are identified and
interrelated in various heuristic analysis systems as, for instance, analysis systems for
website quality evaluation. These tools basically allow for the assessment of efficacy and
quality in website content.
Among these analysis, we should highlight the evaluation methodology developed by Lluís
Codina (Codina, 2008) and continued by several authors, particularly by Rafael Pedraza’s
research (see Pedraza et al., 2016). This tool has been tested, refined and also applied to
digital media (Iglesias García; González Díaz, 2012).
Taking these analysis systems as a starting point, our goal is to provide a new conceptual
model of website ideation and analysis. It is a tool to identify the key elements for a
website to be successful, in a very visual way.
Context and type of tool
As is well-known, there are several fields and disciplines which participate in the conception
of a website (Rovira, Cristòfol; Marcos, Mari-Carmen. 2013). From this point of view, Garrett
suggested a general diagram for the role played by each of these disciplines (figure 2),
mentioning, among others: information architecture, web usability, graphic design, etc.
Figure 2. Diagram of the elements in user experience (Garrett, 2000)
4. 4
Figure 3. Olsen’s diagram (Olsen, 2003)
Olsen also provided an important diagram, which kept the main characteristics of Garrett’s
proposal, and added elements to cover the most creative part of the process (figure 3).
Lastly, we should also highlight Dalton’s proposal, which emphasizes additional aspects of
the initial stage of web development, particularly by identifying users’ needs and their
business goals (figure 4).
5. 5
Figure 4. Dalton’s diagram (Dalton, 2007)
All these models are part of the context wherein this proposal is developed. Altogether, they
identify essential characteristics which should be introduced into websites. In some cases,
they emphasize aspects related to navigation, usability or how the website looks. In others,
content is what matters most. And, of course, they also stress the need to create a design
focused on their users’ needs, but without forgetting the ultimate goal of the website.
Considering this background, and a tool which allows both for website ideation or
conception and evaluation, we suggest the Website Canvas Model. This system would be
situated at the level of objectives in Garret’s diagram, and at the strategy level in both
Dalton’s and Olsen’s diagrams. After presenting these diagrams, we proceed to describe and
study the suggested model.
Website Canvas Model
According to our proposal, the Website Canvas Model acts as an abstract, conceptual,
graphic and visual representation of the systems or processes given in a website. It explores,
analyzes, describes and explains a website. Besides, it identifies creation guidelines for new
websites, and aspects which are susceptible of improvement.
This proposal takes the Business Canvas Model (figure 5) by Osterwalder & Pigneur
(Osterwalder & Pigneur, 2010) as reference.
6. 6
Figure. 5. Business Canvas Model.
The Business Canvas Model is characterized by providing 9 blocks which represent the key
areas of a business model. Specifically, the 9 factors identified by Osterwalder and Pigneur
are:
1-Key partners – alliances Explain the necessary alliances to execute the
business model with guarantees.
2-Key activities The activities through which we deliver the client
a value proposition.
3-Key resources A series of activities have to be conducted where
consuming resources is required.
4-Value proposition It is about how we generate value in the solution
that we offer to the market.
5- Segments of clients The segments of the market the business is
catered to.
6-Relationship with clients Deals with relating to clients.
7-Channel Defines the distribution of the product or service.
8-Revenue stream Details the revenue model.
9-Cost structure Devoted to the costs to design a sustainable
business model.
Table 1. Analysis factors for the Business Canvas Model
7. 7
This article suggests adapting this model for website ideation and review. To that end, 3
additional factors should be added, referring to key aspects in website ideation and
improvement, which are:
10-Benchmarking Look for the best practices in other websites.
11-Weaknesses of the
competition
Study the competing websites to detect their weak
spots.
12 – SOLOMO (Social, Local
and Mobile)
Devoted to the social, local and mobile focus. It
provides visibility in social media and orientation
towards its local markets. In a mobility context.
Table 2. Added characteristics to the Business Canvas Model for its adaptation to a web environment
After establishing its characteristics, the “Website Canvas Model” will be presented applied
to a case study. Specifically, this proposal will be validated using the system to analyze the
online newspaper eldiario.es.
3. Validation of the Website Canvas Model through the case
study of eldiario.es
We are presenting and validating the suggested model for website ideation and analysis.
This analysis will be conducted within the digital media area (Codina et al., 2014), and
applied to Eldiario.es.
We have chosen this online newspaper because it is a digital native (born and managed as
an online version only). Also, despite it is only three years old, it is becoming one of the most
important digital newspapers in its domain. According to the circulation and sales control
company Oficina de Justificación de la Difusión (OJD), eldiario.es occupies the fourth position
by ranking of visits and users in the site classification “Noticias e Information” (News and
Information), within the sub-category “Noticias globales y actualidad” (Breaking and global
news; OJD Interactiva, 2015).
The data used in this article have been obtained from various sources, from data facilitated
by eldiario.es itself (for instance, their income statement and number of members), public
interviews to the editor or mentions in social platforms, to even the source code analysis of
the website to identify technological partners, as cited in the present article. The analysis
based on the abovementioned 12 factors comprising the Website Canvas Model provides
the following results:
3.1 Key partners – Alliances
In the partners and/or providers factor, the first thing to identify are the alliances which
have facilitated the growth of this masthead.
Technological partners
Bitban.com is the provider of the content management platform. It is a company specialized
in providing support to media in their digital editions. They have chosen a partner which is
8. 8
both a provider and a client. It is the same company providing technology to mastheads such
as ABC.es, Antena 3, Clarín or Tele 5, among others. Another technological partner is the
company called Marfeel, which is an expert in mobility in digital media, and a partner for the
mobile version.
Content partners
Content is firstly provided by the editorial staff. It is also provided by other “aggregated”
companies and organizations. This is a differentiating factor with regard to other
newspapers, and it contributes to a new value proposition. Thus, Eldiario.es acts as an
aggregator or compiler of other digital newspapers, which are integrated within Eldiario.es
as sections (figure 6).
Figure 6. Eldiario.es aggregates the masthead Canarias Ahora
We identify eight partners, structured by geographical areas (like, for instance, El diario de
Andalucía, @cronicaasturias or Catalunyaplural.cat). Eldiario.es also has more than twenty
partners articulated by topics (cooperativism, technology and so on). Thus, an intricate
network of partners has been identified. This is a differentiating element which provides
eldiario.es with flexibility, competitiveness and value. It is an agile and economic way of
adding content to a structure which is flexible enough so that, if there is any disagreement
with some content partner, the consequences are minor.
3.2. Key activities
Eldiario.es is a digital newspaper for information and analysis. It particularly focuses on
politics and economy. Considering the profile of its bylines, and the topics and op-eds it
revolves around, it could be positioned as a left-wing and progressive digital newspaper.
9. 9
3.3. Key resources
Eldiario.es conducts activities in which it consumes resources related to key partners:
journalists, relevant personalities, content partners, staff devoted to promoting the
newspaper (such as a community manager), and related to the system’s technology and
stability (technological partners and infrastructures).
3.4. Value proposition
“Periodismo a pesar de todo” (Journalism despite everything) is the slogan by Eldiario.es, but
this newspaper also presents the difference of being “un proyecto independiente y veraz”
(an independent and truthful project), as opposed to other media which depend on
economic and political interests. This is a recurring argument by part of El diario.es’ team in
several interviews published, also present in their editorial line.
The value proposition is identified in what, how and who. Eldiario.es performs its task, as
indicated in its own website and social media profiles, as “Un medio de información y
análisis con el foco en la política, en la economía, en los problemas sociales” (A newspaper
of information and analysis focused on politics, economy and social issues). This is another
key element of value: the focus on specific topics. They also have specialized sections thanks
to the content partners. Therefore, both the differentiating content and the way it is offered
become its value proposition.
Eldiario.es uses a Creative Commons content license, which allows readers to share and
adapt it for any other purpose. Besides, it encourages readers to use it in their blogs, in
their personal websites, in their social media profiles. This way of understanding content
facilitates its dissemination in social platforms, which also benefits Eldiario.es, since it turns
its readers into online “ambassadors”.
Another value proposition comes from the “who”, since it is a digital newspaper where most
of the bylines are from journalism professionals along with important social figures. The
weight of its founder, Ignacio Escolar, is very significant: he is a very active journalist who
often attends television talk shows. He also has one of the Twitter profiles in Spain with the
most followers.
3.5. Segments of clients
Eldiario.es has readers/ followers who can be grouped into:
• Visitors
• Registered users: they do not pay a fee.
• “Partner” users: they do pay a fee, and they can read the digital newspaper without
advertising.
10. 10
Thus, revenue comes both from partner users and advertising. Tools like Alexa1 provide us
with indicative data regarding user profiles (figure 7). The most common profile is that of
readers with university studies.
About the advertising market, it is partially based on direct advertising and it also receives
advertisers from advertising networks.
Figure 7. Reader profile of Eldiario.es according to Alexa (May 2014)
3.6 Relationship with clients
Eldiario.es gives priority and visibility to its partner users. It currently has 7,200 partners
and they intend to reach 10,000 during 2015 (Fernandez, 2015).
Articles allow comments by readers, and they can also be rated. Registration to comment is
required, so that reader profiles can be obtained showing how many comments have been
published, the ratings received and whether any comments have been flagged as insulting.
Partner comments are more prominent than those from other users, because they are
highlighted as such. Partners have priority access to some news the rest will not be able to
access until the following day. They are invited to events, offered special promotions, and
they also navigate the website without advertising.
3.7. Channel
Although Eldiario.es responded well to tablet users from the beginning, it did not have a
version adapted to mobile devices until March 2015 (figure 8). Thus, this weakness was
solved a little bit late compared to other competitors and thanks to adopting Marfeel as a
key partner. This is a key factor in Spain, where smartphone penetration has reached 81% of
the total amount of mobile telephones (Fundación Telefónica, 2015).
1
http://www.alexa.com/siteinfo/eldiario.es
11. 11
Figure 8. Announcement of the mobile version of Eldiario.es in Twitter, saying: “Today we release the mobile
version of eldiario.es. We are still correcting some tiny mistakes, but I hope you like it”.
There has been an (unofficial, although accepted by the newspaper) Android application
since 2013 (Eldiario.es, 2013). Regarding the use of the mobile website, Ignacio Escolar
claims that most of their audience comes from mobile telephones and not from desktop
computers.
Social Media are another highly active channel for Eldiario.es, since they attract readers and
act as its main traffic source (Fernandez, 2015). As it happens, Ignacio Escolar has a stronger
impact on Twitter and Facebook than the masthead’s profile. Table 1 shows the data and
growth of both profiles in the last 12 months.
12. 12
Table 1. Comparative between the profiles in social platforms of Ignacio Escolar vs Eldiario.es. Data compared:
May 2014 vs May 2015.
3.8. Revenue stream
Eldiario.es 2012 closed 2012 with loses of about 5,000 euros. However, it brought returns in
2013, with a revenue of 1,145.378 euros through the three sources shown in table 2.
13. 13
Table 2. Revenue breakdown
As it is observed, partner users contribute to the returns. Their fees amount to almost 30 %
of revenue. Non-partner users contribute as audience for advertising. The advertising
opportunity amounts to more than 15 million pages viewed per month, and it Eldiario.es’
main revenue source (68.7 %). Besides, 1.76% of revenue is provided through kiosk sales of
the magazine Cuadernos.
3.9 Cost structure
The main cost is generating information. Salaries of the editorial staff in 2013 added up to
484,520 euros. That same year, they also spent 334,691 euros in contributors and 45,868
euros in news agencies and photography. All in all, the cost of the editorial staff, agencies
and contributors adds up to 870,366 (80% of the total).
Structure costs are 248,338 euros. They include renting the offices, computer equipment,
hosting (key resource), administrative services, telecommunications, printing and sending
the magazine to its partner users, travels to cover information, etc. After reviewing both
revenue and cost streams, we conclude that Eldiario.es is a sustainable masthead.
3.10. Benchmarking
Good practices are identified by analyzing other websites. For example, if they put their
content at the disposal of content curation tools such as Paper.li or Scoop.it, which allow
users to create personalized newspapers.
By studying Publico.es we see it has a section called Público TV (figure 9), whereas
Eldiario.es, which still has not exploited this kind of format, is considering using video.
According to Escolar, video advertising is much more profitable than web advertising or
other formats, and he claims that, in Spain, there is much more demand than supply of this
kind of advertising. He also adds that they are considering redefining their video strategy,
having both Vox.com and what young people are doing on YouTube as inspiration sources
(Fernández, 2015).
14. 14
Figure. 9. Television in the digital newspaper Publico.es
Other aspects to be improved are those related to subscriptions to specific sections. For
instance, being able to subscribe to El diario del cooperativismo or to the Andalusian edition.
3.11. Weaknesses of the competition
Because of its ideological leaning, Eldiario.es is a direct competitor with Publico.es, which
focuses on being a general information newspaper competing with mastheads such as
elpais.es. Eldiario.es takes advantage of this difference, since it narrows its scope, as
previously seen in the proposition value. Público only details the names of its staff, whereas
Eldiario.es provides an explicit statement of its editorial line. Público protects its content
with a copyright license, which is a completely different focus from Eldiario.es, which is
offering them through a Creative Commons license.
3.12. Social, Local and Mobile (SOLOMO)
The presence of Eldiario.es in the social web (Rodríguez-Martínez et al., 2010) is essential.
Actually, Escolar claims that having a social media strategy is more important than SEO for
the newspaper. Half of the traffic of Eldiario.es comes from social media, whereas direct
traffic reaches a 30%. And this also seems to be affecting writing styles. For Escolar, adapting
news writing to search engines is a misguided strategy, since it is always more profitable to
think of humans than robots (Fernández, 2015).
15. 15
Regarding local aspects, aggregated media provide locally segmented content. In relation to
the mobile web, most of Eldiario.es’ audience comes from smartphones and not from
desktop computers.
4. Results
The analysis of Eldiario.es using the Website Canvas Model has allowed identifying success
elements for this newspaper. These factors are mainly provided by its value proposition with
regards to:
What: An information and analysis newspaper focused on politics, economy and social
issues.
How, with original content and independently from corporate groups. Content is published
under a Creative Commons license. On the other hand, they provide complementary
content thanks to a network of contributing entities.
Who. Journalists with an extensive and renowned career and well-known bylines from
several areas comprise the staff of this digital newspaper.
It is a profitable publication, with an audience that makes it sustainable through advertising
revenue, and a significant amount of “partners” paying monthly fees. It is a scalable
newspaper which thanks to cooperation with its content partners manages to add both
efforts and audiences.
To finish, we provide the canvas resulting from expert evaluation with a synthesis of the 12
key factors identified, which act as facilitators of Eldiario.es’ success (figure 10). Highlighted
are the value proposition, the relationship with clients, the SOLOMO bet, its key partners
and economic balance.
16. 16
Figure 10. Website Canvas from Eldiario.es
The elements analyzed, from left to right, have been:
- Key partners: CMS and web hosting (Bitban), editors, partner employees, content
partners with a cooperative and scalable focus, Marfell.com for the mobile version of
the website.
- Key activity: online journalism.
- Key resources: Human team, technical infrastructure (CMS).
- Value proposition: distinguished focus in content (focus on topics), with content
under a Creative Commons license, with renowned journalists and bylines, partner-
oriented (subscriber).
- Relationship with clients: distinguishable role for partners, invitations to events.
- Channels: Internet (mainly computer and tablets), mobile with app only, social
media.
- Segments of clients: visitors/ readers, registered users, partner users, advertisers.
- Benchmarking: best practices of other websites (TV on the newspaper,
micropayments for specific content, personalization).
- Weaknesses of the competition: not a defined editorial line, content with intellectual
property which prevents disseminating it.
17. 17
- Cost structure: domain register, web hosting (servers), infrastructure costs, staff
costs, hiring contributors.
- SOLOMO: social as traffic source/ users, local thanks to content partners, mobile as
an increasing reading device.
- Revenue source or ROI: advertising and subscribers with monthly payments. These
two sources, along with sales from Cuadernos magazine (which amount to 1.76 % of
revenue only) outdo cost structure and therefore provide economic benefits to
eldiario.es.
5. Conclusions
The results show that the Website Canvas Model is an effective and efficient model to
identify key aspects for the success of a website.
This conclusion is reached after presenting an analysis which identifies the key factors of the
studied website. The relationships with clients, partners and social media have also been
properly detected.
Thus, the benefits provided by the analysis system can be specified as follows:
• Detects the key elements for the success of a website.
• Facilitates the collaborative conceptualization between the departments involved.
• Identifies the requirements of the website.
• Favors positive results in aspects such as content quality, functions and/or services.
• Facilitates an adequate investment return.
• It is useful to review operating websites in order to consider possible improvements
or new versions.
•
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Eldiario.es. Ya tenemos app para móviles y tabletas con Android de eldiario.es.
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