This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect countertrends to increased digital immersion, like face-to-face gatherings. New technology is also a focus, from smart infrastructure to 3D printing. The list has proven accurate in past years, with things like mobile money, coconut water, and Foursquare gaining popularity after being included.
This document lists 100 things to watch in 2014. It provides background on three broader trends reflected in the list: the end of anonymity due to new technologies, the rise of mindful living practices, and people remixing traditions. The bulk of the document lists 100 individual trends, technologies, behaviors and ideas to watch in 2014, ranging from 3D printing and drones to virtual reality, the sharing economy, and new brands and industries. Each trend is briefly described in a paragraph.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
This document lists 100 things to watch in 2014. It provides background on three broader trends reflected in the list: the end of anonymity due to new technologies, the rise of mindful living practices, and people remixing traditions. The bulk of the document lists 100 individual trends, technologies, behaviors and ideas to watch in 2014, ranging from 3D printing and drones to virtual reality, the sharing economy, and new brands and industries. Each trend is briefly described in a paragraph.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
The document discusses how people's relationship with control is shifting as technology takes on more decision-making roles in people's lives. While technology can increase people's sense of control through information and choices, it can also be overwhelming and threaten perceptions of control. The document analyzes different consumer segments based on their attitudes towards relinquishing control to technology and automation.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect counter trends to increased digital immersion, such as face-to-face gatherings. New technology is also a theme, including smart infrastructure and 3D printing. The list aims to identify people and trends that could shape the near future. In past years JWT has accurately predicted trends including mobile money, coconut water, and Foursquare gaining popularity.
This document outlines 100 things to watch in 2011 according to JWT, an advertising agency. It provides background on JWT's annual forecast of trends to watch. It discusses JWT's track record of accurately predicting trends in recent years. The document then lists and briefly describes the 100 things JWT believes will be influential trends in 2011, ranging from 3D printing and Africa's growing middle class to social objects and YouTube broadcasters.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
Business Modeling Appsterdam (guru session)Steven Zwerink
I facilitated a business modeling session for a group of remarkable developers aiming to make Amsterdam the place where you go for apps therefor called 'Appsterdam'. I taught these developers, designers and programmers to think about there business models and how they could use the business model canvas to create their own business models more easily.
The 10 Mistakes I've made...so you don't have toTara Hunt
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
This report presents key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales. It is designed to inspire anyone involved in creating touchpoints that lead a customer through the purchase path.
While we recognize that there is tremendous change across all aspects of retail, the focus of this report is the vibrant innovation that revolves around the physical store.
After analysis of numerous data points that pointed to change in the shopper experience, PSFK's Consulting team spoke to the people behind key projects leading this change. This research yielded 10 key retail trends that sit within 3 broad themes - Online Expections Offline Experience, Shopper Knowhow and Redefined Retail Cartography. To understand the implications and opportunities we interviewed dozens of senior retail and brand executives and their recommendations are listed throughout the document.
We hope that you find inspiration in every section of the 2011 issue of the Future of Retail report. For copies or an in-person presentation, please visit http://www.psfk.com/future-of-retail
The Psychology of Sharing: Why do People Share Online?Burak Günbal
This document summarizes a study on the psychology of sharing and the motivations behind why people share content online. The study used ethnographies, interviews, and surveys of 2,500 regular sharers to identify six distinct personas of online sharers: Altruists, Careerists, Hipsters, Boomerangs, Connectors, and Selectives. Each persona is defined by their emotional motivations for sharing, how they want to present themselves, the role of sharing in their lives, and their preferences for sharing platforms. The study also provides guidelines for marketers to get their content shared, such as appealing to relationships between consumers and a sense of urgency, while maintaining trust and simplicity.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
IBM Solutions Connect 2013 - Getting started with Big DataIBM Software India
You've heard of Big Data for sure. But what are the implications of this for your organisation? Can your organisation leverage Big Data too? If you decide to go ahead with your Big Data implementation where do you start? If these questions sound familiar to you then you've stumbled upon the right presentation. Go through the presentation to:
a. Learn more on Big data
b. How Big data can help you outperform in your marketplace.
c. How to proactively manage security and risk
d. How to create IT agility to underpin the business
Also, learn about IBM's superior Big Data technologies and how they are helping today's organisations take smarter decisions and actions.
Media convergence involves the merging of technologies that allow different types of media like voice, data, and video to be accessed across multiple devices. Technological convergence occurs as new devices gain the ability to handle different media formats and interface with more technologies. Cross-media refers to experiences that distribute content across multiple platforms using different forms of media to tell a story or provide an experience through linkages between devices. Synergy is produced when multiple elements interact in a system to create an effect greater than just the individual parts.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
The document discusses how people's relationship with control is shifting as technology takes on more decision-making roles in people's lives. While technology can increase people's sense of control through information and choices, it can also be overwhelming and threaten perceptions of control. The document analyzes different consumer segments based on their attitudes towards relinquishing control to technology and automation.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
This document provides a list of 100 things to watch in 2011 according to JWT, an advertising agency. Some of the things reflect broader trends in areas like mobile technology and media consumption. Others reflect counter trends to increased digital immersion, such as face-to-face gatherings. New technology is also a theme, including smart infrastructure and 3D printing. The list aims to identify people and trends that could shape the near future. In past years JWT has accurately predicted trends including mobile money, coconut water, and Foursquare gaining popularity.
This document outlines 100 things to watch in 2011 according to JWT, an advertising agency. It provides background on JWT's annual forecast of trends to watch. It discusses JWT's track record of accurately predicting trends in recent years. The document then lists and briefly describes the 100 things JWT believes will be influential trends in 2011, ranging from 3D printing and Africa's growing middle class to social objects and YouTube broadcasters.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
Business Modeling Appsterdam (guru session)Steven Zwerink
I facilitated a business modeling session for a group of remarkable developers aiming to make Amsterdam the place where you go for apps therefor called 'Appsterdam'. I taught these developers, designers and programmers to think about there business models and how they could use the business model canvas to create their own business models more easily.
The 10 Mistakes I've made...so you don't have toTara Hunt
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
This report presents key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales. It is designed to inspire anyone involved in creating touchpoints that lead a customer through the purchase path.
While we recognize that there is tremendous change across all aspects of retail, the focus of this report is the vibrant innovation that revolves around the physical store.
After analysis of numerous data points that pointed to change in the shopper experience, PSFK's Consulting team spoke to the people behind key projects leading this change. This research yielded 10 key retail trends that sit within 3 broad themes - Online Expections Offline Experience, Shopper Knowhow and Redefined Retail Cartography. To understand the implications and opportunities we interviewed dozens of senior retail and brand executives and their recommendations are listed throughout the document.
We hope that you find inspiration in every section of the 2011 issue of the Future of Retail report. For copies or an in-person presentation, please visit http://www.psfk.com/future-of-retail
The Psychology of Sharing: Why do People Share Online?Burak Günbal
This document summarizes a study on the psychology of sharing and the motivations behind why people share content online. The study used ethnographies, interviews, and surveys of 2,500 regular sharers to identify six distinct personas of online sharers: Altruists, Careerists, Hipsters, Boomerangs, Connectors, and Selectives. Each persona is defined by their emotional motivations for sharing, how they want to present themselves, the role of sharing in their lives, and their preferences for sharing platforms. The study also provides guidelines for marketers to get their content shared, such as appealing to relationships between consumers and a sense of urgency, while maintaining trust and simplicity.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
IBM Solutions Connect 2013 - Getting started with Big DataIBM Software India
You've heard of Big Data for sure. But what are the implications of this for your organisation? Can your organisation leverage Big Data too? If you decide to go ahead with your Big Data implementation where do you start? If these questions sound familiar to you then you've stumbled upon the right presentation. Go through the presentation to:
a. Learn more on Big data
b. How Big data can help you outperform in your marketplace.
c. How to proactively manage security and risk
d. How to create IT agility to underpin the business
Also, learn about IBM's superior Big Data technologies and how they are helping today's organisations take smarter decisions and actions.
Media convergence involves the merging of technologies that allow different types of media like voice, data, and video to be accessed across multiple devices. Technological convergence occurs as new devices gain the ability to handle different media formats and interface with more technologies. Cross-media refers to experiences that distribute content across multiple platforms using different forms of media to tell a story or provide an experience through linkages between devices. Synergy is produced when multiple elements interact in a system to create an effect greater than just the individual parts.
Análisis sobre "La Respuesta es Colombia" Marca País de ColombiaJose Fernando Gracia
Este documento discute el concepto de marca país y su importancia para atraer inversión extranjera. Explica que una marca país exitosa requiere la colaboración de todos los sectores, no solo de las entidades de promoción. También describe cómo Colombia ha cambiado su eslogan de marca país de "Colombia es Pasión" a "La Respuesta es Colombia", perdiendo el impacto generado por el eslogan original. Finalmente, sugiere que para mejorar su marca país, Colombia debería retomar el exitoso eslogan "Colombia
Direitos Autorais e Licenças de Uso para Revistas CientíficasSIBiUSP
Aconteceu no dia 11 de abril de 2016, o I Fórum de Debates em Publicação Científica: Direitos Autorais e Licenças de Uso para Revistas Científicas, na Universidade de São Paulo (USP). Sob coordenação do Sistema Integrado de Bibliotecas da USP (SIBiUSP), o evento foi realizado no Auditório István Jancsó – Biblioteca Brasiliana USP – 05508-050, Rua da Biblioteca, s/n – Complexo Brasiliana, Cidade Universitária (USP), São Paulo, SP.
Durante a II Reunião de Editores Científicos da USP, que ocorreu em 9 de dezembro de 2015, os editores elegeram os temas para os quatro fórum temáticos a serem realizados durante o ano de 2016: direitos autorais e licenças de uso, ética em publicação, recursos financeiros: captação e execução, e internacionalização de revistas científicas.
Este primeiro Fórum teve como objetivo oferecer informações especializadas sobre direitos autorais e licenças de uso para revistas científicas e suas implicações nas relações revista-autor e revista-indexador. O evento oportunizou o debate e pôde subsidiar a tomada de decisões na definição de políticas editoriais específicas que reflitam princípios adotados de forma consensual pelos editores de revistas da USP.
PROGRAMAÇÃO
9H00 – 9h15 – Abertura
Prof. Dr. Vahan Agopyan – Vice-Reitor da Universidade de São Paulo USP
Dra. Maria Fazanelli Crestana – Chefe Técnica do Sistema Integrado de Bibliotecas da USP
9H15 – 11h45 – Direitos Autorais e Licenças de Uso para Revistas Científicas
Profa. Dra. Silmara Juny de Abreu Chinellato – Faculdade de Direito da USP
Prof. Dr. Antonio Carlos Moratto – Faculdade de Direito da USP
11h45 – Encerramento
André Serradas – Chefe da Divisão Comunicação e Disseminação de Prod/Serv.
Depto. Técnico do Sistema Integrado de Bibliotecas da USP
Informações adicionais: http://www.doity.com.br/publicacaocientifica2016
La ponencia trata sobre el concepto de Marca País. Explica que es un concepto híbrido entre el marketing y el derecho que no se relaciona directamente con la propiedad industrial. Presenta las marcas de diferentes países y define a la Marca País como un compendio de submarcas que realizan acciones comunicativas para posicionar la imagen del país. Finalmente, concluye que una buena marca país es un activo que respalda la posición internacional de un Estado en diferentes ámbitos.
1) The document discusses a group project analyzing smartwatches. It includes an introduction, mind map, survey results, and job assignments.
2) The survey of 51 people found that most do not own a smartwatch and view their functions as overlapping with smartphones. Price was a barrier to purchase.
3) While current smartwatch owners are satisfied, opinions on replacing traditional watches and privacy protections were mixed. Future development depends on lowering costs and improving technology.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Apresentação da Reunião Pública com Analistas e Investidores 2007RiRossi
Rossi Residencial was founded focusing on middle to upper income housing in Sao Paulo. It has since expanded by opening regional offices in Campinas. The company utilizes partnerships and a SAP technology platform to manage its business. It has a large high quality land bank and sales team to support future growth through increased housing launches.
Web 2.0 tools such as blogs, wikis, and RSS feeds are changing the way people communicate.
Learn how each of these tools can help your business succeed, as well as some tips on how to gain adoption for these new technologies within the enterprise
Lotes residenciais em Campo Grande, Condomínio com área de 176.000m2 com 359 lotes de 128 a 212m2.
*** MAIS INFORMAÇÕES ENTRE EM CONTATO***
(21) 98791-3010 / (21) 97932-6128 - WHATSAPP
1) Online usage in the UK has grown dramatically from 26% of households in 2000 to over 72% in 2007. 2) Younger generations are heavily engaged with social media - 70% of 16-24 year olds use social networking sites. 3) Brands must think carefully about how they behave in the digital space and provide value to users to avoid being seen as intrusive. They should be useful, honest, and inclusive.
The document provides an overview of key findings from a 2010 digital marketing outlook survey. Some notable results include:
- 81% of brand executives expect an increase in digital projects for 2010.
- 50% plan to shift funds from traditional to digital media.
- 78% believe the current economy will lead to more funds allocated to digital marketing.
- Emerging trends highlighted include the evolution of storytelling online, rise of the consumer in social media, and growth of mobile and augmented reality.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
Two Thousand And Ten Digital Marketing Outlook By SodaJulius Trujillo
The document provides an overview of key findings from a 2010 digital marketing outlook survey. Some notable results include:
- 81% of brand executives expect an increase in digital projects for 2010.
- 50% plan to shift funds from traditional to digital media.
- 78% believe the current economy will lead to more funds allocated to digital marketing.
- Emerging trends highlighted include the evolution of storytelling online, rise of the consumer in social media, and growth of mobile and augmented reality.
Digital Marketing Outlook 2010 by the Society Of Digital AgenciesPietro Sansone
Some notable indicators from the survey that substantiate this bullish POV:
81% of Brand Execs expect an increase in digital projects for 2010
50% will be shifting funds from traditional to digital media
78% of global participants believe the current economy will actually spawn more funds allocated to Digital. Additionally contained within, you’ll find some keen insight from SoDA members around the globe on their thoughts and predictions about the future of the Digital Marketing landscape over the forward 12 months.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
The document summarizes key lessons from the 2012 Cannes Lions advertising festival: Social media usage is now deeply embedded in people's lives. Technology is evolving faster than ever, significantly impacting the advertising industry. Data has become essential, not just desirable. Creatives need to embrace new approaches like "art and code" rather than just "art and copy," prioritizing engagement over consumption. Great content must be at the center of social strategies. The advertising business is being transformed by these rapid changes in consumer behavior and technology.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
The best of the best: there's a lot of reports around this time of year that showcase the best content over the last 12 months. Co-authored by Christopher Schifando.
The document summarizes the rise of social media and its impact on organizations. It discusses 8 drivers that fueled the social media revolution including the ubiquity of reporting tools, social software connecting people and data, and the power of networked people. It recommends that organizations recognize the consumer decides relevance, don't shout but listen and have conversations, and learn to monitor and participate in social media conversations.
The document provides a list of 100 things to watch in 2012 according to JWT. Some of the items on the list include apps for an aging world, benefit corporations, book club 2.0, BYOD (bring your own device), and cloud security. The list also reflects broader trends like navigating the new normal through smaller product sizes, the environmental impact of food choices, and more interactive screens infiltrating retail and dining experiences. The document outlines JWT's track record of predicting trends and includes examples of predictions that came true in 2011.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Four trends are accelerating change in U.S. museums: 1) indoor navigation and location-based services, 2) new ways of seeing like 360 video, 3D, AR, VR, 3) external pressure from grassroots initiatives and network effects on social media, 4) internal pressure to undergo a digital transformation and develop a digital culture. Museums are experimenting with technologies like indoor maps, augmented and virtual reality to improve the visitor experience, while social media activism and informal networks also influence museums to change and adopt digital strategies.
The document discusses emerging trends in several areas:
1) Museums are moving beyond Instagram-focused exhibitions to create immersive digital art experiences that involve visitors directly through motion-sensing and touch interfaces.
2) A new generation of "Xennial" politicians aged 30-45 are entering politics with priorities like addressing climate change, gender equality, student debt, and housing affordability for their cohort.
3) Brands are evolving to address social issues, become sustainability leaders, and drive dialog around previously taboo topics like menopause and hair loss by empowering new conversations.
Semelhante a JWT: 100 Things to Watch in 2011 (20)
This document provides an executive summary of a report on Chinese global travelers. It finds that Chinese outbound travel has tripled in the last 10 years, with more adventurous consumers broadening the types of destinations and experiences sought. Younger generations and those from smaller cities are now traveling. While some still prefer structured tours, many seek authentic local experiences and cuisine. The report identifies 12 emerging types of Chinese travelers and provides case studies on companies adapting to their needs.
Free sample from a new report from J. Walter Thompson’s Innovation Group, which tackles one of today’s most explosive consumer sectors: health. “The Well Economy” comes at a time when the definition of “health” is expanding rapidly—as are the industries that cover it. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. The circular economy represents a markedly different way of doing business, replacing established practices like planned obsolescence with new approaches to generating profits. This report examines how brands from Puma and Ford to Ikea and Starbucks are becoming more circular, why this concept is gaining more adherents now and implications for brands. The circular economy is an important topic not only because the approach is far better for the planet but also because tapping into its principles may well be essential to long-term competitiveness.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
The document discusses trends around physical and digital communication. It notes that while digital communication has become very common, people are increasingly appreciating slower, more mindful communication through physical mail. Brands are finding ways to combine digital and physical elements by adding things like QR codes to mail that link to digital content or by digitizing physical mail. This fusion allows people to experience communication across both the physical and digital realms.
Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of what it means to be a man. The household in particular is becoming more gender-neutral as men both embrace a more active role and get pushed into it out of necessity.
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013 using SONAR™, JWT’s proprietary online panel. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
Go to JWTIntelligence.com/trendletters to see the full report, with recommendations for brands and additional data.
This document discusses how peer-to-peer (P2P) platforms are disrupting the travel industry. It outlines various P2P services focused on hospitality, experiences, transportation, and social connections. While some traditional players view P2P as competition, the document argues they could embrace it by partnering with these startups, launching complementary services, or taking inspiration from what consumers like about P2P's authentic local experiences and ability to connect and share. It also notes that P2P appeals most to millennials but could attract other generations, and that established brands have strengths around trust and convenience that P2P lacks.
This document discusses how happiness is increasingly seen as an important part of health and wellness. Several factors are driving this perspective, including scientific research demonstrating links between happiness and physical health outcomes. Positive psychology also emphasizes boosting well-being rather than just treating suffering. Some governments are now measuring national happiness through indices. Brands are also highlighting the health-happiness connection through campaigns promoting balanced, nutrient-rich diets and lifestyles that support both physical and mental well-being.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2. WHAT WE’LL COVER
• Background
• Our Track Record
• Our Things to Watch in 2011
3. BACKGROUND
• As part of our annual forecast, JWT presents 100 Things to Watch in 2011.
• Some of the items on our list reflect broader shifts we’ve been following:
– Mobile as the Everything Hub: More consumers and brands are embracing a trend we
outlined two years ago, one that will manifest in a multitude of ways next year—from mobile
memes to “moblogging” to waning interest in point-and-shoot cameras.
– The evolution of media as content becomes digitized over various platforms: Books will take
new forms, entertainment will go transmedia, and journalists will get more entrepreneurial.
• Some reflect counter-trends to broad shifts in consumer behavior:
– To balance out our increasing immersion in the digital world, people will embrace face-to-
face gatherings and digital downtime, and come to fetishize physical objects once considered
humdrum.
– The trend toward Radical Transparency will see a growing backlash (Ignorance Is Bliss).
4. BACKGROUND (cont’d.)
• As always, new technology is a theme.
– We’ll see smart infrastructure ramping up, tablets for tots as this platform gets widely
adopted and some truly futuristic-seeming developments (3D printing, virtual mirrors,
electronic profiling).
• While some of our Things to Watch may not yet reflect a broader trend, we believe they
eventually will ladder up to one. Retail as the Third Space, one of our Things to Watch from last
year, and De-Teching, one of our Things to Watch for 2008, both gained momentum since we
first spotlighted them. This year we included them among our “10 Trends for 2011.”
• The people on our list—from pop culture, sports, architecture, fashion and other realms—have
the potential to drive or shape trends in the near future.
5. OUR TRACK RECORD
• In the past few years, we’ve been spot-on about what to watch.
• To name just a few Things to Watch from last year:
– Mobile Money: The digital wallet became a reality for more consumers in more markets,
although we’ll see more tech advances in 2011 that will help drive this trend further into the
mainstream. In 2010, among other things, the practice of texting donations became
widespread after the Haiti earthquake, an updated PayPal app allowed users to exchange
money by bumping phones, and various new tools turned phones into credit card terminals.
– Coconut Water: PepsiCo is partnering with GNC to put out coconut water products under the
brand name Phenom. And coconut water has gone Hollywood, with Madonna, Demi Moore
and Matthew McConaughey all investing in Vita Coco. In May, Time reported that coconut
water “has recently caught on among athletes, health nuts and bleary-eyed urbanites in the
U.S.” (the latter because of its reputed ability to help hangovers).
– Foursquare: This mobile gaming app was relatively new on the scene when we included it on
last year’s list; this year its worldwide user base grew more than tenfold and is now in the
neighborhood of 5 million. Its two founders are appearing in holiday Gap ads. Indeed, some
Foursquare backlash has set in, with some arguing that it won’t go beyond niche adoption,
that check-in fatigue is setting in and that newer rivals might go further with the idea.
6. OUR TRACK RECORD (cont’d.)
• To name just a few Things to Watch from last year (cont’d.):
– Ethical Fashion: Examples included Tesco collaborating with ethical fashion label From
Somewhere on a line of upcycled clothing and H&M launching the Garden collection, made
from organic and recycled fabrics. In September, the Guardian reported from Paris that “The
Ethical Fashion Show, the world’s largest event devoted solely to sustainable fashion, is …
becoming increasingly mainstream: there are over a hundred brands represented, and the
show has outgrown its humble origins in disused warehouses to occupy the … home of the
French Fashion Institute.”
– Greening the Palate: The UN published a report saying that “a global shift towards a vegan
diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate
change,” according to the Guardian. A new vegetarian fast-food mini-chain in New York and
London, Otarian, touts not only the carbon footprint of each menu item but how it compares
with a similar non-vegetarian item.
– Bacon Everywhere: Bacon was spotted in everything from flavoring syrup (from Torani) to
more cocktails and desserts; L.A. even got a bacon-themed food truck; and Jones Soda went
so far as to release a limited-edition bacon-flavored beverage.
7. OUR TRACK RECORD (cont’d.)
• In 2009, we spotlighted Lady Gaga just as her career was taking off, as well as:
– Crowdfunding, which took off in a big way in 2010: Kickstarter, launched in 2009, has raised
more than $20 million in funds for projects so far, including one recent project that garnered
almost a million dollars from more than 13,000 backers.
– Doha: We pointed to Qatar’s capital because of its cultural offerings being designed by
famous architects; now the city looks likely to be in the spotlight into the next decade and
beyond as Qatar gets ready to host the World Cup in 2022.
– WikiLeaks, which we told readers to expect “to start making more headlines.” In 2010, Julian
Assange and the site’s leaked revelations were in the headlines daily.
– Cloud Computing, which went mainstream in 2009 and became one of the biggest tech buzz
words of the year in 2010.
– Gluten-Free: Where few people were worrying about gluten sensitivity two years ago, it’s now
frequently cited as a concern. Big brands have responded, among them General Mills (with
its gluten-free Betty Crocker brownie mix and Bisquick).
– The Decline of E-mail: Facebook is making updates so that sending a message will feel more
like texting than e-mailing. ComScore numbers show a drop of about 6 percent in 2010 for
total unique visitors in the U.S. to e-mail sites like Yahoo! and Hotmail; visits from teenagers
dropped by 18 percent. While visits to Gmail’s site have risen, services there now also include
video conferencing, instant messaging and phone calling.
8. OUR TRACK RECORD (cont’d.)
• In 2008, we listed French President Nicolas Sarkozy (a runner-up for Time’s 2008 Person of the
year); “radical transparency”; and the “staycation.”
• In 2007, we were right about Barack Obama, Amy Winehouse, Jennifer Hudson, companies
going green and age shuffling.
• Check out the following slides to see what you’ll be hearing more about in 2011.
9. OUR THINGS TO WATCH IN 2011
1. 3D Printing 23.Deforestation 43.Ignorance Is Bliss 63.Odyssey Trackers 83.Social Objects
2. Africa’s Middle Class Awareness 44.In the Flesh 64.Older Workforce 84.Space Travel Goes
3. Apps Beyond Mobile 24.Detroit 45.Jennifer Lawrence 65.The Oprah Winfrey Private
4. Art.sy 25.Digital Downtime 46.London Tourism Network (OWN) 85.Storied Products
5. Auto Apps 26.Digital Etiquette 47.Long-Form Content 66.Pedro Lourenço 86.Stricter Green Building
27.Digital Indoor Maps 67.Personal Taste Graphs Standards
6. Automatic Check-Ins 48.Matcha
28.Digital Interventions 68.Piers Morgan 87.Tablets for Tots
7. Bamboo 49.mHealth
29.East London Tech City 69.Pogo 88.Tap-to-Pay
8. Banks Branch Out 50.Michael Jackson Lives
30.E-Book Sharing On 70.P-to-P Car Sharing 89.Tech Liaisons
9. Banner Ads Do More
31.Electronic Profiling 51.Micro-Businesses 71.Rooney Mara 90.Tech-Enabled
10.Beer Sommeliers Throwbacks
11.Biomimicry 32.Entrepreneurial 52.Mobile Blogging 72.Rum
Journalism 91.Temporary Tattoos Go
12.Bjarke Ingels 53.Mobile Memes 73.Rye Rye High-End
33.Facebook Alternatives 54.The Nail Polish 74.Ryo Ishikawa
13.Brazil as E-Leader 92.Tintin the Movie
34.Fashion Fast-Forward Economy 75.Scanning Everything
14.Breaking the Book 93.Transmedia Producers
35.F-Commerce 55.Nanobrewers 76.Self-Powering Devices
15.Brigadeiro 94.Tube-Free Toilet Paper
36.Food, Ph.D. 56.Near Field 77.Smart Lunchrooms
16.“Buy One, Give One Communication 95.Ukraine
Away” 37.Gay-Centric Hotels 78.Smart-Infrastructure
57.The New Mobility 96.Urban Industrial Parks
17.CAPTCHA Advertising 38.Global Disease, Investment
Refocused Industry 97.Video Calling
18.Children’s E-Books 79.Smartphone Cameras
39.Green Luxury Cars 58.New Nordic Cuisine Take Over 98.Virtual Mirrors
19.Coming Clean with Green 59.Next-Generation 99.Voice-Activated Apps
40.Group-Manipulated 80.Smoking on the Fringe
20.Costlier Cotton Pricing Documentarians 100.YouTube the
81.Social Browsers Go
21.Culinary Calling Cards 41.Heirloom Apples 60.Neymar Mainstream Broadcaster
22.Decline of the Cash 42.Home Energy Monitors 61.NKOTBSB 82.Social Networking
Register 62.Objectifying Objects Surveillance
10. 100 THINGS TO WATCH IN 2011
No. 1 3D Printing
As the technology gets more affordable, 3D printers will
come into mainstream use, allowing users to create
everything from jewelry to lamps to homes (a Los Angeles
company is developing a printer capable of making a house).
Simply send a file to a 3D printer, choose from a range of
materials (resin, glass, silver, etc.) and receive the product
shortly thereafter. Pioneering Dutch startup Shapeways has
moved its headquarters to New York; Hewlett-Packard is
selling a 3D printer; Google’s SketchUp software helps users
turn designs into printable objects.
Photo credit: Creative Tools
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11. 100 THINGS TO WATCH IN 2011
No. 2 Africa’s Middle Class
McKinsey forecasts a 35 percent rise in African consumer
spending power through 2015, and Synovate reveals
opportunities for aspirational luxury, from BMWs to Johnnie
Walker. Marketers are targeting high-growth countries
including Nigeria, Angola, Kenya and Ghana. Among others,
Coca-Cola plans to double its annual investment in Africa to
$1 billion, Walmart is bidding for a majority share in South
Africa’s Massmart, and Cirque Du Soleil will perform its first
show in Africa in March. China and India are also making
significant investments in the continent.
Photo credit: Coca-Cola South Africa
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12. 100 THINGS TO WATCH IN 2011
No. 3 Apps Beyond Mobile
With more of our desktop activities migrating to the
Internet, Web developers are applying the principles of
mobile app culture—software that provides fast links to
games, entertainment, news, etc.—to desktop computers and
browsers. Apple is set to launch an App Store for Macs in
January, Google has created the Chrome Web Store (an
“open marketplace for Web apps”), and new Mozilla tools let
anyone turn a browser into an app store.
Photo credit: Cristiano Betta
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13. 100 THINGS TO WATCH IN 2011
No. 4 Art.sy
Currently invitation-only, this site calls itself “the Pandora of
the fine art world.” Based on the artists the user likes, Art.sy
recommends works by other artists. The idea is to showcase
art to collectors, especially dilettantes, for whom it can help
connect the dots in the art world. Fresh off $1.25 million in
funding from Google CEO Eric Schmidt and other big
names, the site is expected to launch in spring.
Photo credit: See-ming Lee
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14. 100 THINGS TO WATCH IN 2011
No. 5 Auto Apps
Automakers are installing smartphone-linked in-car apps that
allow drivers to check tire pressure, download music or keep
up with their Twitter feeds. Software for Pandora, the
personalized online radio station, is installed in some 2011
models; other apps let users monitor their car (e.g., an
iPhone app in development for the Nissan Leaf will show the
car’s electric charge).
Photo credit: fordvideo1
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15. 100 THINGS TO WATCH IN 2011
No. 6 Automatic Check-Ins
As new geo-location apps make manual “check-ins”
unnecessary, the tools will become more appealing to
everyday consumers. Shopkick’s “signal” hardware triggers
check-ins when users enter participating retail spaces; the
app then awards points (“kickbucks”) and offers tailored
deals/rewards. Next up: the January launch of Geoloqi, a
hyper-customizable app that allows users to set automatic
reminders and notifications—sent to themselves or friends—
for specific locations (e.g., a grocery list pops up as the user
enters a supermarket).
Photo credit: aaronparecki
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16. 100 THINGS TO WATCH IN 2011
No. 7 Bamboo
Is there anything bamboo can’t do? It’s being touted as the
sustainable building material of the future, and now Garnier
Nutrisse Hair Color is touting the bamboo extract in its
HerbaShine as imparting “radiant color.” Expect to see more
bamboo everywhere from bicycles to clothing to
kitchenware.
Photo credit: stephcarter
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17. 100 THINGS TO WATCH IN 2011
No. 8 Banks Branch Out
In addition to offering apps that enable traditional services
such as paying bills and account transfers via smartphone,
banks will develop more non-banking services for customers.
For example, an app from Commonwealth Bank of Australia
provides access to real estate information, and U.S.-based TD
Bank offers a toolkit app to be used in case of a car accident.
Photo credit: itunes.apple.com
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18. 100 THINGS TO WATCH IN 2011
No. 9 Banner Ads Do More
Look for a rise in banner ads that do more: showcase live
video; let users bookmark (or “keep”) the ad for later viewing
and redemption; or act as a gateway to card-linked offers—
consumers click and the discount/offer is automatically
redeemable via their credit card.
Photo credit: AdKeeper
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19. 100 THINGS TO WATCH IN 2011
No. 10 Beer Sommeliers
Beer is becoming increasingly respected in foodie culture,
perhaps a sign of the budget-minded times. There’s also a
growing appreciation for the ways that, like wine, different
varieties can complement food. In 2010, Food & Wine
magazine honored one beer expert among its seven
Sommeliers of the Year. Watch for more sommeliers or, as
those who’ve passed a certification program are called,
“Cicerone.”
Photo credit: Matthew A. Townsend
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20. 100 THINGS TO WATCH IN 2011
No. 11 Biomimicry
In this growing field, biologists, engineers and designers
collaborate to develop designs and processes that take
inspiration from nature. The Biomimicry Guild’s Janine
Benyus, who popularized the term, has already worked with
GE, General Mills and HP. The applications are myriad, from
architecture (bird-protecting windows inspired by spider
webs, building materials that borrow from plant mechanisms)
to everyday products, like a bike helmet that takes a cue from
the way the human skull protects itself.
Photo credits: psyberartist (left); seier+seier (right)
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21. 100 THINGS TO WATCH IN 2011
No. 12 Bjarke Ingels
At just 36, Ingels is known in design circles for his self-
described “pragmatic utopian architecture,” his comic-style
manifesto Yes Is More and a popular TED video. Metropolis
labels him not only “the most famous young architect
working today” but also “architecture’s very own Lady
Gaga”—given his ambition, savvy provocations and
marketing smarts. His Copenhagen-based firm, BIG, recently
opened a New York office, a move likely to help elevate him
to starchitect status.
Photo credit: Jakob Glatt
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22. 100 THINGS TO WATCH IN 2011
No. 13 Brazil as E-Leader
This digitally savvy, economically vibrant country will prove
an e-leader. Social media is more popular here than in
developed markets, and Brazil has the world’s highest Twitter
penetration (23 percent, as of October comScore figures). PC
penetration has reached 32 percent, and many Internet cafes
further broaden access. Mobile subscriptions have 86 percent
penetration. Already Brazil is ahead in electronic democracy
(with innovations like online town halls and crowd-sourced
legislative consulting), and its 2010 census was paperless,
conducted electronically.
Photo credit: sfmission.com
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23. 100 THINGS TO WATCH IN 2011
No. 14 Breaking the Book
We’ll see more rethinking of fundamentals around the book
format now that the market for e-reading has taken off. For
starters: an iTunes-like market for single chapters, appealing
for things like travel guides, anthologies and textbooks. We’ll
also see short-form texts flourishing; Amazon is leading the
way with Kindle Singles, encouraging writers to fill the niche
between magazine article and book. And watch for more
serialized works like The Mongoliad, an app that sends
subscribers a chapter a week.
Photo credit: kyz
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24. 100 THINGS TO WATCH IN 2011
No. 15 Brigadeiro
The most popular treat in Brazil—a candy made with
condensed milk and cocoa powder—has become the
centerpiece product of stores around the country, which are
making creatively flavored varieties of Brigadeiro. Watch for
this national craze to go international.
Photo credit: rodrigo senna
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25. 100 THINGS TO WATCH IN 2011
No. 16 “Buy One, Give One Away”
Watch for more businesses to adopt this novel model
pioneered by TOMS shoes, which donates one pair for every
pair it sells. With the idea of purpose-driven brands gaining
traction, this strategy makes a strong statement about the
marketer and turns a purchase into more than a mere
transaction for the consumer.
Photo credit: TOMS
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26. 100 THINGS TO WATCH IN 2011
No. 17 CAPTCHA Advertising
Brands will start leveraging CAPTCHAs—the distorted
letters that must be typed into a box to proceed with a
purchase or other online activity—as a way around online
consumers hitting the mute button or exiting pop-up
windows. Users will have to type in relevant words or slogans
(e.g., Toyota’s CAPTCHAs will require typing “Moving
Forward”). Solve Media, the start-up pioneering the idea, has
marketers including GE, Chase, Microsoft, Toyota and AOL
on board.
Photo credit: vimeo.com
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27. 100 THINGS TO WATCH IN 2011
No. 18 Children’s E-Books
As simple learning apps for kids proliferate, look for the rise
of children’s e-books for color-enabled screens (the iPad, the
Nook Color). Traditional children’s publishers such as
Random House and HarperCollins have jumped on the
bandwagon, as have startups. Ruckus Media, for example, is
releasing 26 children’s e-book apps by 2011, with 75 more in
the works. Apple is focused on adding illustrated titles to its
iBookstore. Dynamic storybooks like these will turn kids into
even more ambidextrous learners, switching seamlessly from
text to educational games and graphics.
Photo credit: abbybatchelder
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28. 100 THINGS TO WATCH IN 2011
No. 19 Coming Clean with Green
Americans may see more accurate and detailed green claims
after the Federal Trade Commission publishes the first
update to its “Green Guidelines” in 12 years. Under the
proposed guidelines, manufacturers touting a product as
“green” or “eco-friendly” will have to link those claims to
specific attributes (e.g., a 100 percent recyclable package).
Photo credit: Vectorportal
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29. 100 THINGS TO WATCH IN 2011
No. 20 Costlier Cotton
Disturbances among the world’s largest cotton producers (a
severe drought in China, floods in Pakistan and trade
restrictions in India) have taken a bite out of the global
cotton supply, leading to price increases on raw cotton
worldwide. Consumers will likely feel the effect in 2011.
Photo credit: >>>WonderMike<<<
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30. 100 THINGS TO WATCH IN 2011
No. 21 Culinary Calling Cards
Much like architecture became Bilbao’s calling card, culinary
credentials can turn a backwater town into a top tourist
destination (e.g., Roses, Spain, home to famed restaurant El
Bulli). Look for towns to start taking proactive measures to
lure foodie tourists. In the U.K., for example, Malton is
holding a challenge to lure a “top class chef.”
Photo credit: citymama
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31. 100 THINGS TO WATCH IN 2011
No. 22 Decline of the Cash Register
Apple’s point-of-sale system is now available to third parties
(Old Navy is testing a modified iPad Touch). Retailers big and
small will start adopting these mobile payment systems,
allowing salespeople to take a customer all the way through
a transaction, even referencing stored data to provide more
personalized service.
Photo credit: dmott9
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32. 100 THINGS TO WATCH IN 2011
No. 23 Deforestation Awareness
Forests are capturing the world’s attention again. 2011 is the
United Nations’ International Year of Forests, and forests
were central to COP16 in Mexico. The World Wildlife Fund
recently released a document file format (WWF) that cannot
be printed (the tagline: “Save as WWF, Save a tree”). The
REED+ Partnership, launched last May with the goal of
“slowing, halting and eventually reversing deforestation and
forest degradation in developing countries,” had 71 nations
on board by October and a pledge of $4 billion over the next
two years.
Photo credit: Alan Weir
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33. 100 THINGS TO WATCH IN 2011
No. 24 Detroit
As its automakers become leaner and meaner, look for
Detroit to remake itself as a smaller, more efficient city. A
controversial proposal from Mayor Dave Bing seeks to raze
parts of the city, consolidate the population and create new
residential and business areas. Creative entrepreneurs are
taking advantage of cheap real estate and initiating
grassroots efforts with a “can’t hurt to try” attitude, while
Hollywood has found that its urban decay and empty plants
make great backdrops and soundstages.
Photo credit: yellowlinephoto
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34. 100 THINGS TO WATCH IN 2011
No. 25 Digital Downtime
Studies showing the benefits of taking time away from the
multi-screen environment are encouraging people to De-
Tech for hours, even days at a time. Look for more
employers, schools, media outlets and parents to endorse
digital downtime. These mindful breaks from digital input
will be intended to relieve stress and foster creativity.
Photo credit: Brett L.
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35. 100 THINGS TO WATCH IN 2011
No. 26 Digital Etiquette
The more we become addicted to texting, social media and
other digital habits, the more we’ll need some rules of
etiquette. The sight of couples furiously texting at restaurants
is all too familiar, and a U.S.-based Retrevo study found that
11 percent of people under age 25 feel it’s OK to interrupt sex
to check an electronic message. Watch as more people
implore friends and family to show some digital decorum.
Photo credit: Intersection Consulting
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36. 100 THINGS TO WATCH IN 2011
No. 27 Digital Indoor Maps
Indoor mapping is poised to take off as companies such as
FastMall (which has maps in 22 countries) and Micello
(available in the U.S., Singapore and Japan) create phone-
accessible guides to malls, airports, convention centers and
other vast spaces. Aisle411 is working with retail chains to
help shoppers find in-store products.
Photo credit: Christine Miranda
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37. 100 THINGS TO WATCH IN 2011
No. 28 Digital Interventions
Academics have spotlighted several forms of digital
addiction, including to the Internet, mobile phones and
Facebook (which can affect daily habits like waking up or
getting ready for the day). Concerned about—or just plan
annoyed by—these addictions and proclivities, people will
stage interventions of family and friends, pointing out
excessive online behaviors and pushing the idea of logging
off for periods of time (De-Teching).
Photo credit: mandiberg
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38. 100 THINGS TO WATCH IN 2011
No. 29 East London Tech City
London is developing more than an Olympic Village in the
East End, with plans to create a Silicon Valley-type area that
will be home to startups as well as major tech companies.
Firms that have already expressed interest in opening offices
around Olympic Park include Google, Facebook, Cisco, Intel
and BT.
Photo credit: Phillie Casablanca
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39. 100 THINGS TO WATCH IN 2011
No. 30 E-Book Sharing
Electronic books are getting shareable. By the end of 2010,
Amazon will allow Kindle books to be loaned out for 14 days.
Libraries have begun building e-book collections, and some
even lend out e-readers; the Bluefire Reader for iPad and
iPhone helps readers download library e-books.
Photo credit: goXunuReviews
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40. 100 THINGS TO WATCH IN 2011
No. 31 Electronic Profiling
We’re getting ever closer to Minority Report. Out of Japan
comes a “mind-reading vending machine” that extrapolates
facial characteristics into demographic information to predict
beverage choice. And facial recognition billboards in Japan
identify gender with 85-90 percent accuracy, changing the
messaging accordingly.
Photo credit: cogdogblog
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41. 100 THINGS TO WATCH IN 2011
No. 32 Entrepreneurial Journalism
As the media business evolves, the next generation of
journalists will apply more hybrid skills in entrepreneurial
ways. The new Tow-Knight Center for Entrepreneurial
Journalism at the City University of New York will train
students to “launch their own enterprise or work within
traditional media companies.” Watch for more programs that
pull together traditional journalism with business and
technology—and more professionals with varied skill sets
who help transform content for the digital age.
Photo credit: PolandMFA
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42. 100 THINGS TO WATCH IN 2011
No. 33 Facebook Alternatives
With half a billion people on Facebook, social networkers will
be exploring more niche communities or alternatives that
offer greater exclusivity or privacy. They’ll find plenty of
options (e.g., Appleseed, OneSocialWeb, Diaspora, Pip.io, The
Fridge and CollegeOnly) including DIY social networks,
invite-only offerings and student networks that go back to
Facebook’s roots. Path, billed as “the personal network” and
“a place to be yourself,” limits members to 50 connections.
Watch for counter-moves from Facebook, which has already
responded with the Groups feature.
Photo credits: (from top) onesocialweb.org; joindiaspora.com; http://pip.io/#/home;
collegeonly.com; http://frid.ge/; opensource.appleseedproject.org | Back to 100 |
43. 100 THINGS TO WATCH IN 2011
No. 34 Fashion Fast-Forward
The fast-fashion retailers have shoppers expecting constant
turnover, consumers are increasingly living Life in Real Time,
and fashion’s season-based model makes less sense as luxury
expands in developing markets. So fashion’s traditional
timetable will fade as labels introduce new looks more
frequently (Cavalli Group, for example) and shorten the
months-long delay between runway and retail (e.g.,
Burberry).
Photo credit: bbaunach
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44. 100 THINGS TO WATCH IN 2011
No. 35 F-Commerce
Only a few brands sell directly through Facebook (including
Victoria’s Secret, 1-800-Flowers.com, Delta Airlines and, most
recently, JCPenney), but look for “f-commerce” to take off in
the next year. By allowing Facebook visitors to shop without
leaving the site, brands add a social influence to the
transaction—and bring a concrete return on investment to
social media.
Photo credit: 1-800-Flowers.com Facebook page
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45. 100 THINGS TO WATCH IN 2011
No. 36 Food, Ph.D.
We’ll see many more science-inspired food products
engineered to target medical conditions and beauty needs.
Nestlé is investing more than $500 million to develop health
and wellness products, and created the Nestlé Institute of
Health Sciences “to pioneer a new industry between food
and pharma.” And Unilever is researching technology that
can imbue foods with anti-aging and other beauty benefits.
Photo credit: RambergMediaImages
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46. 100 THINGS TO WATCH IN 2011
No. 37 Gay-Centric Hotels
Lords, a gay-focused Miami hotel that opened in late 2010, is
looking to expand to New York and L.A. Fort Lauderdale’s
Royal Palms Resort & Spa is expanding from 12 rooms to 62
to accommodate more of its male clientele. And several
more launches are planned for the next year or two: the Out
NYC “urban resort”—which will include an Axel Hotel,
restaurants, stores and a club—is in the works in Manhattan,
and G WorldWide (an “LGBT Luxury Lifestyle Resort
Collection Brand”) is looking to open four U.S. properties.
Watch for more projects inspired by Spain-based Axel.
Photo credit: www.lordssouthbeach.com/
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47. 100 THINGS TO WATCH IN 2011
No. 38 Global Disease, Refocused
The health problems most prevalent in developed countries
(noncommunicable diseases like heart disease, cancer,
obesity and diabetes) are on the rise worldwide as incidence
of communicable diseases including AIDS, malaria and
tuberculosis slowly declines, due in large part to nonprofit
efforts. Watch as global health groups expand their focus and
urge donors to do the same with their funds.
Photo credit: US Army Africa
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48. 100 THINGS TO WATCH IN 2011
No. 39 Green Luxury Cars
Following the precedent of the electric Tesla Roadster,
automakers are targeting eco-conscious drivers who like to
motor in style and don’t mind price tags over $100,000. A
first among luxury automakers, Mercedes-Benz is putting a
four-cylinder engine (small, cheaper, lower emissions) in its
top-line S-class sedan for the European market. Volkswagen’s
Bentley Continental GT Coupe will offer the option of a V8
engine (cleaner than the standard 12-cylinder), while Porsche
and BMW have plans for plug-in hybrid cars within two
years; Porsche’s is slated to cost around half a million euros.
Photo credit: UggBoy UggGirl [ PHOTO : WORLD : SENSE ]
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49. 100 THINGS TO WATCH IN 2011
No. 40 Group-Manipulated Pricing
Group buying online went from a blip on the radar to a
bonanza in 2010. As the idea matures, we’ll see more
inventive variations. One way to stand out: by making the
advantage of group buying more explicit, as Uniqlo’s Lucky
Counter did. Rather than have a fixed price—as with many of
these services—the price will decrease in real time as more
people opt in. This gives shoppers more incentive to spread
the word to friends and family to buy, buy, buy.
Photo credit: renaissancechambara
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50. 100 THINGS TO WATCH IN 2011
No. 41 Heirloom Apples
As heritage foods, notably heirloom tomatoes, gain wider
attention, a new movement aims to rediscover the flavors of
older apple varieties. While some are irregularly sized, with
discoloring and spots, their palette is richer and wider than
most apples: The smell of the Cornish Gilliflower is
reminiscent of a clove, the Strawberry Chenango of roses.
Photo credit: fishermansdaughter
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51. 100 THINGS TO WATCH IN 2011
No. 42 Home Energy Monitors
Consumers are increasingly interested in Energy Dieting but
haven’t had an easy way to monitor how much energy their
appliances and gadgets use. Now, design-friendly products
are coming to market, from Belkin’s Conserve Insight device
to GE’s Nucleus home energy manager. And as sales of
plug-in hybrids and electric cars take off, home energy
management will increasingly be linked to vehicles.
Photo credit: tristanf
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52. 100 THINGS TO WATCH IN 2011
No. 43 Ignorance Is Bliss
More people will ask “How much is too much?” when it
comes to availability of information online. From general
privacy concerns raised by tools like Google Maps with
Street View to personal security concerns around
broadcasting one’s whereabouts on Facebook or Foursquare
to national security concerns around the information
disclosed by WikiLeaks, more people will question how much
information really needs to be made widely available—and
decide that sometimes in this age of information, ignorance
can be bliss.
Photo credit: debaird
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53. 100 THINGS TO WATCH IN 2011
No. 44 In the Flesh
As the online and offline worlds start to blur, and as people
De-Tech and look for more human connections, online
communities will add real-world components, whether by
sponsoring events or otherwise enabling members to
connect in the flesh. For example, The Huffington Post,
Mashable and Tech Crunch, among others, enable reader
get-togethers through the Meetup Everywhere widget;
Gawker now helps singles in its commenter community
meet via a dating tag on the site.
Photo credit: www.meetup.com/Mashable/
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54. 100 THINGS TO WATCH IN 2011
No. 45 Jennifer Lawrence
This 20-year-old actress garnered a Golden Globe
nomination and talk of an Oscar nomination for her role as a
resilient teen in Winter’s Bone. Watch for Lawrence, who has
had TV roles in The Bill Engvall Show, Cold Case and Medium,
to hold her own in the star-laden cast of X-Men: First Class.
Photo credit: Sebastian Mlynarski
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55. 100 THINGS TO WATCH IN 2011
No. 46 London Tourism
London will bask in buzz over the next two years, beginning
with the wedding of Prince William and Kate Middleton in
April—travel/hospitality operators are offering “Royal
Wedding Weekend” packages to lure visitors—and
continuing with the run-up to the 2012 Olympics.
Architecture buffs will also come for the Shard, a Renzo
Piano skyscraper set to be one of Europe’s tallest upon
completion in 2012.
Photo credit: Christine Miranda
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56. 100 THINGS TO WATCH IN 2011
No. 47 Long-Form Content
As media shrinks to fit our attention spans, the novelty of
long-form journalism will stand out, and more readers will
turn to mobile devices, e-readers and computers to access it.
Longform.org and Longreads collect and link new and
classic magazine and newspaper features, while the app
Instapaper cues up articles for reading later. The new open-
source platform Treesaver gives publishers and writers an
app-less way to format longer content for browsers and
smartphones.
Photo credits: (from top) longform.org; longreads.com; instapaper.com; treesaver.net
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57. 100 THINGS TO WATCH IN 2011
No. 48 Matcha
The powdered green tea—which originated in Japan and is a
centerpiece of the Japanese tea ceremony—is becoming a
hot flavor internationally, with an artisanal quality reflected in
its price tag. It’s a functional ingredient—high in both
antioxidants and caffeine—that will increasingly be seen in
beverages (from lattes to cocktails) and desserts (ice cream,
pastries and more).
Photo credit: love janine
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58. 100 THINGS TO WATCH IN 2011
No. 49 mHealth
Look for mobile health apps to help improve health care and
change the way patients and their physicians interact (think
doctors using smartphones to access patients’ medical
histories, patients monitoring their own blood pressure and
glucose levels). The Bill & Melinda Gates Foundation is
currently funding research into mHealth. And with 500
million people forecast to be using mobile health apps by
2015, global opportunities in this market are valued at as
much as $60 billion.
Photo credit: juhansonin
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59. 100 THINGS TO WATCH IN 2011
No. 50 Michael Jackson Lives On
The King of Pop will continue to reign, with a spate of
posthumous appearances. The album MICHAEL, with all
new songs, was released in December. Cirque du Soleil’s
Michael Jackson The Immortal World Tour, inspired by the
Neverland fantasy, opens in Montreal in the fall. Planet
Michael, a multi-player game, will launch in late 2011 on
virtual-world site Entropia. And Ubisoft’s interactive dance
video game, Michael Jackson: The Experience, currently
available for Wii, will come out on other platforms.
Photo credit: SobControllers
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60. 100 THINGS TO WATCH IN 2011
No. 51 Micro-Businesses
Almost anyone can turn a possession (home, car, iPad, etc.)
or skill (making a cappuccino, riding a unicycle) into a bit of
cash, enabled by peer-to-peer room-, car- or product-rental
sites like Airbnb, Zilok and NeighborGoods and experience-
trading sites like Skyara. More people will start seeing
opportunity in micro-businesses.
Photo credits: (from top) airbnb.com; us.zilok.com; neighborgoods.net; skyara.com
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61. 100 THINGS TO WATCH IN 2011
No. 52 Mobile Blogging
As smartphones proliferate and more tablets come on the
market, look for blogging via mobile devices to spike.
“Mobloggers” can update frequently on the go—posts tend
to be short and photo-heavy—turning blogs into real-time
records from travelers, amateur journalists, sports fans, etc.
Platforms like Tumblr and Posterous make moblogging easy,
providing the option to call in, text or e-mail blog updates.
Photo credit: andronicusmax
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62. 100 THINGS TO WATCH IN 2011
No. 53 Mobile Memes
As the smartphone becomes the Everything Hub, it’s
evolving into a primary platform for media consumption. As
consumers lean increasingly toward mobile and apps over
PCs and browsers, we’ll see more content go viral via word-
of-mobile. Look for more Angry Birds-type mobile memes to
pop up and for brands to more actively leverage these
memes.
Photo credit: Johan Larrson
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63. 100 THINGS TO WATCH IN 2011
No. 54 The Nail Polish Economy
Women are typically said to treat themselves with a nice
lipstick during economically uncertain times, but we’ll see
more beauty buyers perking themselves up with nail polish.
As sales continue to rise and polish ascends to an “it”
accessory in the fashion world, look for more unusual
takes—from leather nails to purposefully chipped nails.
Watch for unexpected categories to leverage this trend: Volvo
is offering polishes that match three color options for the
new S60.
Photo credit: >> Zitona <<
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64. 100 THINGS TO WATCH IN 2011
No. 55 Nanobrewers
The DIY movement and the “buy local” trend intersect to
create a market around “micro-microbrews.” Amateur
brewers are getting more ambitious, building so-called
nanobreweries in their spare time, then selling the results in
growlers or to local bars.
Photo credit: Bernt Rostad
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65. 100 THINGS TO WATCH IN 2011
No. 56 Near Field Communication
Near Field Communication (NFC), which enables the
exchange of data within four inches (it’s akin to RFID but
more versatile), will be a tech buzz word for 2011. NFC chips
will allow phones to act as digital wallets and tickets,
wirelessly send photos and documents to printers, and pick
up information from tags on ads. An upcoming version of
Android will have NFC, and the next iPhone will likely have
it. Watch for NFC to become a marketing tool, with
consumers not quite sure what it is but wanting it anyway.
Photo credit: sam churchill
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66. 100 THINGS TO WATCH IN 2011
No. 57 The New Mobility Industry
In an increasingly urbanized, congested world with an aging
population, people will be less motivated or able to drive. So
we’ll see forward-thinking automakers experiment with new
models focused simply on moving people to their
destinations. Daimler has both Car2go—a car-sharing
program that uses its Smart cars, implemented in two cities
so far—and Car2gether, a ridesharing app and website.
Peugeot’s Mu is a rental/Zipcar-like service that offers a
range of models, from scooters to vans. “We make cars and
trucks today, but who knows?” Ford’s Bill Ford said in 2010
and described the automaker as a provider of “mobility
solutions.”
Photo credit: cote
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67. 100 THINGS TO WATCH IN 2011
No. 58 New Nordic Cuisine
As the foodie focus shifts to Copenhagen with the rising
fame of Noma, its chef René Redzepi and other inspired
restaurants, watch for a modified form of this cuisine (minus
unique local ingredients like elderflowers and puffin eggs) to
spread beyond Denmark. And look for more chefs to find
inspiration in Redzepi’s emphasis on foraging for local
plants, herbs and roots, and simple but quality ingredients.
Photo credit: cyclonebill
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68. 100 THINGS TO WATCH IN 2011
No. 59 Next-Generation Documentarians
Access to cheap video cameras and software is fueling an
expansion of video storytelling and stylistic experimentation
from a new generation of filmmakers. The Sundance Film
Festival will feature Life in a Day, a three-hour user-generated
documentary featuring content shot by filmmakers in 197
countries in a single day and uploaded to YouTube. Oprah is
starting a documentary film club on her new cable network.
Photo credit: chudo.sveta
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69. 100 THINGS TO WATCH IN 2011
No. 60 Neymar
This prodigious 18-year-old striker for Brazil’s national
football team and club team Santos is drawing comparisons
to Brazilian idols such as Robinho and Pelé and attracting
interest from European clubs (though his agent says the
footballer won’t leave the country before the 2012 Olympics).
Photo credit: http://www.soccer.com/
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70. 100 THINGS TO WATCH IN 2011
No. 61 NKOTBSB
Don’t underestimate the power of nostalgia and old boy
bands. 1990s sensations New Kids On The Block and
Backstreet Boys are still marketable commodities for their
original fans. (NKOTB has sold out shows for the past few
years.) Packaged as NKOTBSB, the two bands will kick off a
joint tour in mid-2011.
Photo credits: Corey Ann (top); Jamie Ivins (bottom)
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71. 100 THINGS TO WATCH IN 2011
No. 62 Objectifying Objects
The more that objects become replaced by digital/virtual
counterparts—from records and books to photo albums and
even cash—watch for people to fetishize the physical object.
Books are being turned into decorative accessories, for
example, and records into art.
Photo credit: gadl
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72. 100 THINGS TO WATCH IN 2011
No. 63 Odyssey Trackers
With tools that combine social media and GPS tracking,
extreme explorers are broadcasting their adventures in real
time to a global audience. Geospatial company Esri creates
custom Web trackers such as “Live on Everest,” which
followed teenager Jordan Romero’s 2010 ascent. EpicTracker,
an app in beta, is “a customizable map that geo-locates all of
your social media posts including blogs, podcasts, photos,
videos, Tweets and Facebook status updates—then posts
them on your map in real time.”
Photo credit: fPat
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73. 100 THINGS TO WATCH IN 2011
No. 64 Older Workforce
Seventy is the new 60, as a growing number of countries
raise the age at which retirees can collect government
pensions. The changes will be phased in over several years.
Younger Boomers in the U.S. will need to work until age 67
before collecting full Social Security benefits; France has
upped its retirement age to 62 (with full benefits at 67);
Greece is working to raise the age to 65; and Spain is close
to setting retirement at 67.
Photo credit: Valerie’s Genealogy Photos
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74. 100 THINGS TO WATCH IN 2011
No. 65 The Oprah Winfrey Network (OWN)
After 25 years on air, Oprah Winfrey is getting ready to sign
off from her talk show as she launches OWN (the Oprah
Winfrey Network) on Jan. 1. The cable channel will be
dedicated to self-improvement, personal transformation and
entertainment.
Photo credit: oprah.com/own
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75. 100 THINGS TO WATCH IN 2011
No. 66 Pedro Lourenço
Just 19 and already on runways in Paris, fashion designer
Lourenço is following a family tradition (his parents, Gloria
Coelho and Reinaldo Lourenço, are well-known fashion
designers in Brazil). Billed as a wunderkind, Lourenço uses
innovative techniques to achieve his futuristic looks.
Photo credit: http://pedrolourenco.com/
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76. 100 THINGS TO WATCH IN 2011
No. 67 Personal Taste Graphs
New ways to chart who likes what and predict what else will
interest each individual will pop up on the Web. Hunch.com
calls its individual profiles “taste graphs,” while Gravity uses
the term “interest graph.” These and other startups in the
space are centered around “Helping the right information
find you” (Gravity’s tagline). Hunch looks at what users and
their friends like or follow on Facebook and Twitter, then
offers recommendations based on the collective data it’s
gathered.
Photo credits: gravity.com (top); hunch.com (bottom)
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77. 100 THINGS TO WATCH IN 2011
No. 68 Piers Morgan
The America’s Got Talent/Britain’s Got Talent judge, Celebrity
Apprentice winner and former editor of two U.K. tabloids is
no stranger to pressure—good thing, because the world will
watch as he fills the shoes of Larry King on CNN. Morgan
will begin his new role in January.
Photo credit: thisiscow
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78. 100 THINGS TO WATCH IN 2011
No. 69 Pogo
Cult “electronic music artist” Pogo (aka Nick Bertke), a
YouTube sensation for his remixes of audio and video from
Disney and Pixar films, is getting respect in both commercial
and artistic circles. “Gardyn,” the first real-world remix from
the young Australian, was selected as one of 25 videos in the
Guggenheim’s new online video biennial. And Disney
commissioned him to create a composition inspired by the
fourth Pirates of the Caribbean film, due in mid-2011.
Photo credit: Fagottron
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79. 100 THINGS TO WATCH IN 2011
No. 70 P-to-P Car Sharing
Services including Spride Share in San Francisco, RelayRides
in Boston and San Francisco, WhipCar in London and
DriveMyCar in Australia match car owners whose vehicles
are idle with people who need wheels. As these person-to-
person services demonstrate solutions to the obvious
obstacles—devices can be installed to prevent theft, novel
insurance agreements are used—we’ll see this take on
Collaborative Consumption spreading.
Photo credit: boltzr
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80. 100 THINGS TO WATCH IN 2011
No. 71 Rooney Mara
Making her mark in 2010’s The Social Network, this relative
unknown beat out numerous A-list actresses to score the
lead role of Lisbeth Salander in David Fincher’s much-
anticipated The Girl with the Dragon Tattoo, due in late 2011.
Photo credit: gdcgraphics
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81. 100 THINGS TO WATCH IN 2011
No. 72 Rum
Long considered a run-of-the-mill mixer, this spirit is getting
a second look as small distillers in the U.S. make artisanal
rum and at least one larger manufacturer combines rums
from several countries to create new blends. Look for this
“white spirit” to give competitors behind the bar a run for
their money in 2011.
Photo credit: Sir Adavis
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82. 100 THINGS TO WATCH IN 2011
No. 73 Rye Rye
Just 20 but no stranger to the limelight, tongue-twisting
rapper Rye Rye releases her highly anticipated debut, Go!
Pop! Bang!, in January. This Baltimore native “with moves that
make you wonder where she would hide a caffeine drip” (as
Elle puts it) is an M.I.A. protégé who’s already earned
recognition in her own right, including a million-plus
YouTube views for her latest single, “Sunshine,” in two
months.
Photo credit: www.ryeryemusic.com/
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83. 100 THINGS TO WATCH IN 2011
No. 74 Ryo Ishikawa
A celebrity in his native Japan, Ishikawa was the youngest
player to break into golf’s top 100 and then the top 50,
toppling Tiger Woods’ records. The 19-year-old is poised to
be golf’s next golden boy.
Photo credit: peachykeen103
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84. 100 THINGS TO WATCH IN 2011
No. 75 Scanning Everything
Scanning barcodes or QR codes with smartphones will
become ubiquitous. QR (quick response) codes are scannable
two-dimensional codes that link to more information; they’re
being adopted for everything from in-store communications
and loyalty offers to information points and comics (a Danish
Donald Duck comic links to audio and animation). With
Tesco’s iPhone app, customers can scan the barcode of a
product of interest when out and about, and it’s
automatically dropped into the person’s online cart.
Photo credit: swanksalot
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85. 100 THINGS TO WATCH IN 2011
No. 76 Self-Powering Devices
As scientists develop microchips capable of being powered
by small movements or temperature differences, we’ll slowly
see new types of gadgets that require no battery or power
plug, cutting power consumption. For example, Microsoft
has created a prototype of a peppermill-like remote control
that’s powered by the turning motion required to use it.
Photo credit: Microsoft Research
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86. 100 THINGS TO WATCH IN 2011
No. 77 Smart Lunchrooms
As obesity rates continue to climb worldwide, look for
experimentation in school and workplace cafeterias, with
offerings rearranged (more nutritious selections at the front
of the line, fruit in attractive bowls) to encourage smarter
choices, and cues (e.g., red tongs for higher-calorie
selections) to get people thinking about their choices.
Photo credit: avlxyz
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87. 100 THINGS TO WATCH IN 2011
No. 78 Smart-Infrastructure Investment
With the fastest urban boom in history and a push for more
sustainable living, the coming years will see huge
investments in smart infrastructure (embedding digital
communication technologies into the framework of power
systems). Worldwide, at least 90 smart grid pilots are being
implemented as the U.S., Japan, China, EU countries and
other governments focus investment and development
efforts on these technologies. The China Electricity Council
reports that installation of smart meters will be worth $3.1
billion in 2011—just a taste of what’s to come: IDC estimates
the value of the smart infrastructure business at $122 billion
over 2010 and 2011 alone.
Photo credit: *JRFoto*
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88. 100 THINGS TO WATCH IN 2011
No. 79 Smartphone Cameras Take Over
People are leaving their cameras at home as smartphone
cameras get ever more turbo-charged. Several camera
phones have reached the 12-megapixel mark; the one in the
Nokia N8 has Carl Zeiss optics and HD video. The iPhone—
already the top camera used on Flickr—is said to be adding
an 8-megapixel camera for 2011. Sales of digital cameras
were forecast to slide 11 percent in 2010.
Photo credit: liewcf
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89. 100 THINGS TO WATCH IN 2011
No. 80 Smoking on the Fringe
Smoking will increasingly be pushed to the fringe. Some
apartment buildings are banning smoking at home. The EU’s
health commissioner, who advocates a “smoke-free Europe,” is
pushing for a ban in all public spaces. New York’s anti-smoking
mayor is doing likewise for parks, beaches and boardwalks. The
U.K. is due to ban the display of tobacco products in
supermarkets in late 2011, and Finland will follow in 2012. U.S.
municipalities including San Francisco and Boston ban the sale
of tobacco in drugstores and other retail outlets with
pharmacies. Hold-outs are also getting in line: Russia, the
world’s third largest tobacco market, will bar smoking in public
places by 2015; Japan, the fourth largest market, instituted a 40
percent tax hike on tobacco in October 2010.
Photo credit: beckyspaulding
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90. 100 THINGS TO WATCH IN 2011
No. 81 Social Browsers Go Mainstream
Web browsing will evolve to become more personal as social
media tools get incorporated into Firefox, Safari, Chrome
and Internet Explorer. Following the lead of smaller
challengers like RockMelt and Flock, browsers will help
connect people based on similar news or topics searched and
allow quicker linking of Web material to social media.
Photo credit: gallagher.michaelsean
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91. 100 THINGS TO WATCH IN 2011
No. 82 Social Networking Surveillance
The U.S. government is moving to have Congress require
social networking sites to be technically capable of
complying with wiretap orders. The U.S. government already
monitors certain profiles (including citizenship applicants
suspected of marrying for a green card), as do others (e.g.,
Israel has used Facebook profiles to catch women illegally
avoiding army service). At least a few social media
monitoring services track what clients’ employees post online
outside of work.
Photo credit: dullhunk
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92. 100 THINGS TO WATCH IN 2011
No. 83 Social Objects
Services like Stickybits enable users to attach digital content
(videos, links, audio, text) to physical objects, and we’ll see
virtual communities form around these real-world items.
While social objects open up opportunities for brands to
connect with their customers, brands will also have to be
prepared for consumers’ experiences around social objects to
overshadow the objects themselves.
Photo credit: bluefountainmedia
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93. 100 THINGS TO WATCH IN 2011
No. 84 Space Travel Goes Private
As the U.S. Space Shuttle program comes to an end in 2011,
the world’s first commercial spaceport opens in the New
Mexico desert. Virgin Galactic will be the anchor tenant at
Spaceport America, with six-passenger sub-orbital crafts.
Photo credit: And all that Malarkey
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94. 100 THINGS TO WATCH IN 2011
No. 85 Storied Products
Consumers are increasingly looking for a personal
connection to brands, and we’ll see more brands playing up
the people and stories behind the products—whether it’s a
focus on small-business owners, the people who produce the
ingredients or everyday employees. Tokyo’s Pass the Baton
sells vintage clothing, jewelry and housewares, along with the
stories behind them or a profile of the creator. And Boticca, a
London-based e-commerce site for accessories, uses the
tagline “I’d rather wear a unique story.”
Photo credit: Loren Javier
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95. 100 THINGS TO WATCH IN 2011
No. 86 Stricter Green Building Standards
Look for ambitious environmentalists to push past
established standards like LEED by taking on more stringent
requirements, such as those advocated by the International
Living Building Institute or the Passive House Institute. The
ILBI, which awarded its first certifications in 2010, bills its
Living Building Challenge as “the world’s most rigorous
green building performance standard.”
Photo credit: U.S. Army Environmental Command
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96. 100 THINGS TO WATCH IN 2011
No. 87 Tablets for Tots
Children have embraced iPads and touchscreen
smartphones, and the iPad topped 2010 Christmas tech wish
lists for American kids 6 to 12, according to Nielsen. Watch
for manufacturers to tailor tablets for this market. Mid-2011
will see the launch of Isabella Products’ Fable, a durable
7-inch tablet focused on reading, drawing, gaming and
photo-sharing that will come pre-loaded with content from
Houghton Mifflin Harcourt.
Photo credit: aperturismo
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97. 100 THINGS TO WATCH IN 2011
No. 88 Tap-to-Pay
The digital wallet is edging closer to reality outside those
parts of Asia and Europe where it’s already taken off. Watch
for more transit systems to allow riders to use their phones
as tickets or passes, more mobile-enabled parking systems
and vending machines, more NFC-supported phones that let
users tap to pay merchants, and more apps that allow people
to “bump” each other’s phones to exchange money.
Photo credit: kalleboo
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98. 100 THINGS TO WATCH IN 2011
No. 89 Tech Liaisons
As technology eats into other categories and becomes a
higher priority for consumers (see our Eat, Pray, Tech trend),
marketers from outside the category will increasingly partner
with tech brands or products to gain cachet or attract notice
from tech-focused shoppers. For example, American Eagle
Outfitters ran a promotion in which shoppers who tried on a
pair of jeans got a choice of free smartphone (albeit with
some contractual obligations).
Photo credit: lululemon athletica
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99. 100 THINGS TO WATCH IN 2011
No. 90 Tech-Enabled Throwbacks
New technologies are taking people back to some pre-digital
habits. Handwriting—which has been shown to “boost the
brain”—is making a comeback thanks to touchscreen
technology and apps such as ABC Tracer and iWriteWords.
Other apps have re-popularized classic games and toys—
Electronic Arts turned the classic Lite Brite and Scrabble
games into digital experiences for platforms like the iPad
and Kindle.
Photo credit: Apple
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100. 100 THINGS TO WATCH IN 2011
No. 91 Temporary Tattoos Go High-End
The latest hot accessory—both on the runway and in the
beauty aisle—gives a non-commitment spin to an otherwise
permanent choice. Chanel is tapping into the trend with
limited-edition skin art. In Dubai, temporary tats are available
in real gold. And lower down the price scale, House of
Deréon offers a kit in partnership with Temptu; the
promotional campaign features Beyoncé.
Photo credit: TEMPTUmakeup
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101. 100 THINGS TO WATCH IN 2011
No. 92 Tintin the Movie
The globetrotting young reporter, whose adventures are
chronicled in the illustrated books by Belgian creator Hergé,
will come to 3D life in a collaboration between director
Steven Spielberg and producer Peter Jackson. The Adventures
of Tintin: The Secret of the Unicorn is the first of a planned
trilogy.
Photo credit: gordasm
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102. 100 THINGS TO WATCH IN 2011
No. 93 Transmedia Producers
As entertainment content takes on more transmedia
qualities—extending narratives across media platforms—
we’ll see more transmedia producers, officially recognized as
a job title in 2010 by the Producers Guild of America. The
PGA’s job description includes overseeing “a project’s long-
term planning, development, production, and/or
maintenance of narrative continuity across multiple
platforms, and creation of original storylines for new
platforms.”
Photo credit: JohnAnthonyHartman
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103. 100 THINGS TO WATCH IN 2011
No. 94 Tube-Free Toilet Paper
Toilet paper is undergoing its biggest change in a century.
Kimberly-Clark’s Scott Naturals is coming out with a tube-
free version (currently being tested in select U.S. stores), and
we’ll see more brands follow suit in a bid to better compete
on the green front.
Photo credit: derekGavey
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104. 100 THINGS TO WATCH IN 2011
No. 95 Ukraine
This Eastern European country will see an influx of tourists
in the next few years: Twenty-five years after the worst
nuclear disaster in history hit Chernobyl, the Ukrainian
government will begin sanctioning tours of the area around
the plant. And 2012 brings the European Cup to Ukraine.
Photo credit: Andrzej Karo´
n
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105. 100 THINGS TO WATCH IN 2011
No. 96 Urban Industrial Parks
The success of Manhattan’s High Line, the unique public
park atop a long-shuttered elevated freight line, is inspiring
city planners to find ways to transform neglected industrial
structures into urban parks. These range from a rail viaduct
in Philadelphia to Tempelhof in Berlin, the vast former
airfield that’s now a park; bike trail proponents in Chicago
are trying to repurpose unused elevated lines.
Photo credit: Ed Yourdon
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106. 100 THINGS TO WATCH IN 2011
No. 97 Video Calling
The technology has been around for a while now, but callers
have been tethered to their PCs. Now video calling is coming
to more mobile phones, as well as tablets and Internet-
connected TVs, and new innovations will ease quality and
compatibility issues. Apple’s FaceTime for the iPhone 4
introduced the feature in 2010, and the next iPad is rumored
to come equipped with FaceTime and a front-facing camera.
The Tango mobile app is currently compatible with iPhones
and Android phones.
Photo credit: notsogoodphotography
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107. 100 THINGS TO WATCH IN 2011
No. 98 Virtual Mirrors
A camera displays a customer’s image on a screen, which
then overlays various types of makeup, allowing shoppers to
preview products and play with options. Virtual mirrors also
allow clothes shoppers to test out styles and share the look
via Facebook, mobile and e-mail. Shiseido is rolling out
virtual makeup mirrors in European stores after launching
them in Japan; France’s Carrefour SA, the U.K.’s Superdrug
and U.S. Walmart stores are testing similar technology from
EZface. Among others, Macy’s is trialing virtual mirrors in its
flagship New York store.
Photo credit: See-ming Lee
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108. 100 THINGS TO WATCH IN 2011
No. 99 Voice-Activated Apps
New tools will increasingly enable us to talk rather than type
into smartphones. Freeing up the user’s hands and eyes is
safer for drivers, bikers and walkers, and convenient for
messaging while multitasking. With the Android app
StartTalking, for example, a user signals a phone via a pre-
assigned word, speaks a message, then commands the
phone to send it.
Photo credit: Johan Larsson
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109. 100 THINGS TO WATCH IN 2011
No. 100 YouTube the Broadcaster
Watch for YouTube to expand its role from a platform for
video clips to a broadcasting channel, with live-streamed and
original content. The Google-owned site has tested live-
streaming with a few content partners (a U2 concert, etc.) so
far; with active user comments allowing real-time interaction
among viewers, live-streaming could revive appointment
viewing. And YouTube’s rumored interest in acquiring Web-
video production company Next New Networks signals an
interest in showcasing original content.
Photo credit: KoryeLogan
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