The document proposes an initiative called the 12/6 Initiative to reduce wasted energy from always-on web servers. It suggests powering down servers outside of peak traffic hours, which could save 57% of wasted energy costs and reduce carbon emissions by 19.9 million tons per year if 10% of servers worldwide adopted this approach. In addition to energy savings, turning servers off during low traffic periods could also reduce the attack surface for hackers, lowering security risks. The document outlines the business and technical feasibility of automating backup and restore to enable safely powering down servers when not needed.