Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)

Web 22..00 TToooollss ffoorr LLiibbrraarriieess
((LLiibbrraarryy 22..00))
SS.. LL.. FFAAIISSAALL
Librarian
Kendriya Vidyalaya Pattom (Shift-I)
Thiruvananthapuram
PIN-695 004
S. L. FAISALK e rslafailzaal@gmail.com

““For many, a realistic ssttaarrtt mmeeaannss
“
eemmbbrraacciinngg ssoommee iinneexxppeennssiivvee,, eevveenn ffrreeee
nneeww tteecchhnnoollooggiieess..””
—— CCaasseeyy aanndd SSaavvaassttiinnuukk,, LLJJ,, 99--0066
S. L. FAISAL slfaizal@gmail.com

Presentation Lay out
Introduction
Web 2.0
Library 2.0
Web 2.0 technologies/tools
Web 2.0 tools for libraries
Blogs, Wikis, RSS
Social Networks
Social bookmarks
Microblogging

• Blogs, Blogger, Blogosphere
• Reach and impact of Blogoshere
• Blogs for libraries -applications
• Library Blogs - examples
• Library Blogs of Kendriya Vidyalaya
Pattom
• How to launch a blog ?
• What will make your library blog a hit ?
• Why a library blog?
• Conclusion

Library: Changing concepts

Library has changed from
• Store house of books to
navigators/facilitators of information in
myriad formats.
• Closed access to open/shared
environment.
• Information source oriented to participatory
service oriented.
• Inviting user to reaching the customer.

What does it mean to
Librarians / Libraries ?
• The information landscape has changed
dramatically over the past ten years.
• The WWW has had a major impact on how
librarians and library users alike access
information.
• New media technologies have moved us
from the early web 1.0 to Web 2.0.

So,
• In the ever changing web environment , it
is critical to stay abreast of technical
developments, as well as user behaviour
and expectations
• The new technologies create new
concepts, like Web 2.0 and Library 2.0

For some, Web 2.0 is stranger than fiction!

Web 2.0- origin
The concept of "Web 2.0” originated at a
conference brainstorming session between
O'Reilly and Media Live International in
2004.

Tim O' Reilly's definition
“ Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make the most
of the intrinsic advantages of that platform: delivering
software as a continually-updated service that gets better the
more people use it, consuming and remixing data from
multiple sources, including individual users, while providing
their own data and services in a form that allows remixing by
others, creating network effects through an "architecture of
participation," and going beyond the page metaphor of Web
1.0 to deliver rich user experiences”.

Simplifying the concept
• The simplest way to think about Web 2.0 is
as a collection of “Web-based services—
such as social networking sites, wikis,
communication tools, and folksonomies
[user generated classification systems]—
that emphasize online collaboration and
sharing among users” (Wikipedia, 2007).

Let's simplify it again
• Web 2.0 is a second generation of
services available on the web that let
people collaborate and share information
on-line.
• The first generation web was static where
as Web 2.0 is interactive.
• Web 2.0 puts the "we" into "web"

LIBRARY 2.0

Library 2.0 is not Rocket Science

Demystifying Library 2.0
Library 2.0 is the
application of
interactive,
collaborative, and
multimedia web-based
technologies
to web-based
library services and
collections.

Library 1.0 and Library 2.0
• Library 1.0 is considered as a pull model
(acquire / store / lend / find) where as
Library 2.0 is a push model (Acquire /
store / broadcast / converse).

Features of Library 2.0
• The library available everywhere, anytime
• No barriers
• Participatory and sharing
• Flexible with regard to systems
• Encouraging
• Human
• Aware of users’ humanity
• Broad range of options
• Information as conversation
• Focus on finding the user
• User services are core
• Mission focus is outcome not output

Library 1.0 Library 2.0
Focus on bringing ‘em in --> Focus on finding the user
Mission focus is output --> Mission focus is outcome
Monolithic applications --> Flexible, adaptive modules
Information as commodity --> Information as conversation
Limited service options --> Broad range of options
Easy = dumb users --> Easy = smart systems
Print newsletter mailed out --> Team-built blog
“Read-only” catalog --> Amazon-style comments
Walk-in services --> Globally available services
Preorganized ILS --> User tagging
Collection development --> Library suggestion box
Closed stacks --> Open stacks

Some websites with Library 2.0
charectoristics
• Flickr
• eBay
• De.licio.us
• Second Life
• CiteULike
• Librarything
• Shelfari
• Connotea
• LiveJournal
• MySpace
• Technorati
• Netflix
• Diggit
• Youtube

School Library 2.0
• School Library 2.0 is the offshoot of these
concepts which supports the existence of
a more social, human, participatory and
interactive experience resulting in the end
user's academic achievement.

Impact of Web 2.0 on Library 2.0 ?
The Web 2.0 has revolutionized the way content is
created and the way users access, use and contribute
information. Libraries are increasingly adopting Web 2.0
technologies to design services that allow them to reach
users in the virtual space that they could not reach
before. This allows librarians to target a segment of
users in the population who will never visit the library to
use their services, no matter how hard they try. A large
part of this population belongs to the generation that
grew up with Internet and they are often known as the
digital natives . (Foo & Ng, 2008)

Web 2.0 technologies
• "Web 2.0" has been used to label new web
technologies that allow users to create,
personalize and share information.
• Examples for new web technologies are,
Blogs, Wikis, RSS, Social Networking, Social
Bookmarking, Folksonomy/Tagging, Instant
Messaging(IM), Text Messaging (SMS),
Podcasting,Vodcasting, Microblogging,
mesh-ups,etc.

Web 2.0 technologies/tools S. L. FAISAL slfaizal@gmail.com

Web 2.0 tools for Libraries
• Blogs
• Wikis
• Instant Messaging(IM)
• RSS
• Pod/Vod casting
• Social Bookmarking
• Social Networking
• Microblogging
(Twittering), etc

Wikis
Wikis

Wikis
• Originating from the Hawaiian term for quick,
is an open shared space for collaborative
content contribution and editing.
• Wikis are basically web sites that anyone can
edit.
• Contribution to a wiki requires no HTML or
programming knowledge.
• Unlike protected websites, any information
added to a wiki can be changed or deleted by
"anyone".
Example: wikipedia

Wikipedia

How does a wiki works ?
Technically, wiki is a combination of a CGI script and a
collection of plain text files that allows users to create
Web pages “on the fly.” All it takes is a connection to
the Internet and a Web browser.
When you click a wiki page’s “Edit” link, the script sends
the raw text file to your browser in an editable form,
allowing you to modify the content of the page.
Pressing the “Save” button sends themodified text
back to the wiki server, which replaces the existing
text file with your changed version for all to see.

When you request a wiki page, the script gathers the
corresponding text file,changes its marked-up text
into HTML, turns user-selected words into hyperlinks,
inserts this information into a page template, and
sends the result to your browser.
Simply a wiki is a
Web page that can be viewed and modified
by anybody with a Web browser and
access to the Internet.

Wikis for Libraries
• LISWiki
• Library Instruction Wiki
• Library success: a best practices wiki
• BookLovers Wiki: by Princeton Public
Library (US), a book club for readers
where they can post reviews on the wiki.
• Free open source wiki engines available to
create wikis are,
MediaWiki, pbwiki, and seedwiki

Book Lovers Wiki

MediaWiki

Seedwiki

Wikibooks

RSS
RR SS SS
RSS

RSS
Short for Really Simple Syndication or Rich Site
Summary or RDF Site Summary.
Created by an Indian, Ramanathan V. Guha.
RSS is an XML format for syndicating web content.
Most often used to provide snippets of information,
which contain short descriptions of web content
with a link to the full version of the content.
Syndicated content may include event listings,new
arrivals, displays, services, posts, subject
guides,comments, etc

RSS for Library
• RSS allow librarians to publish information about
the library as a syndicated feed. Library users
subscribe to this feed using aggregators (also
known as newsreaders, e.g.Bloglines) which
groups together, collates and shows the results
of RSS feeds in an easy to read format.
Example
Australian National University has a RSS feeds for
new titles

Australian National University
New Titles RSS feeds

ANU Library new books

RSS Readers: Bloglines

Google RSS Reader

rss4lib.com

SSoocciiaall NNeettwwoorrkkiinngg

Social Networking
• Allow people to come together online
around shared interests or causes.
• Promotes communication, connections
and communities online.
Examples:
Facebook, Myspace, Orkut

Facebook

myspace

To meet the next generation..
• Today's generation uses this as
their main channel of
communication.
• So, to meet the them at their door
steps, the library can become a
member of this community.

Orkut

Social Bookmarking
SSoocciiaall BBooookkmmaarrkkiinngg

Social Bookmarking
Social bookmarking is the practice of saving
bookmarks to a public Web site and “tagging” them
with keywords. Bookmarking,on the other hand, is
the practice of saving the address of a Web site
you wish to visit in the future on your computer.
To create a collection of social bookmarks, you
have to register with a social bookmarking site,
which lets you store bookmarks, add tags of your
choice, and designate individual bookmarks as
public or private.

Implications
• Social bookmarking simplifies the distribution of
reference lists, bibliographies,papers, and other
resources among peers or students.
Because social bookmarking services indicate
who created each bookmark and provide access
to that person’s other bookmarked
resources,users can easily make social
connections with other individuals interested in
just about any topic.
• Eg: De.li.ci.ous

Social bookmarking sites

De.li.ci.ous

Social bookmarking for libraries
• The librarian can bookmark the sites those
are helpful to students.
• This can be integrated into the library blog
and website.
• It will act as an online depository of links to
useful websites.

Librarian's bookmarks:example

Social bookmarks on
librarykvpattom

Folksonomy/Tagging
• Folksonomy means ordinary people's
classification management.
• It is the practice of collaborative
categorization using freely chosen
keywords.
• Since organizers of the information are
usually its primary users, folksonomy
produces more accurate results.
Examples: de.li.ci.ous, Flickr, CiteUlike

Instant Messaging
(IM)

Instant Messaging (IM)
• IM is a type of communication service that
enable you to have realtime text-based
conversation with another individual.
• Both parties see each line of text right
after it is typed (line-by-line).
Examples for IM services
Yahoo Messenger, Google talk, MSN,
Meebo, Trillion

Yahoo messenger

meebo

IM for libraries
• Chat reference
Reference queries
are answered
instantly via the IM
when the librarian is
online.
• See how
librarykvpattom did it.

Text Messaging (SMS)
• ShortMessage Service
• Mobile to mobile
Library Applications
For sending reminders and information
alerts(Library news).

Digital Reference
• Digital reference service are where
patrons can communicate with library
personnel via chat, SMS or e-mail/web
form. It's no longer necessary to visit the
library in person in order .
Example
Biblioteksvar (Norway)

Biblioteksvar

PPooddccaassttiinngg
&&
VVooddccaassttiinngg

Podcasting and Vodcasting
• Podcasting is similar in nature to RSS, it
allows users to subsribe to a set of audio
feeds from syndicated website contents.
• Eg: last.fm
• Vodcasting is the online delivery of video
on demand (VOD)via RSS attachments.
• Eg: YouTube

last.fm

YouTube

Library applications
• Lectures, tours, how-to-guides, book and
movie reviews.
• To illustrate what the library has done and
to attract the community to attend future
programmes.

Vodcasting @KV pattom

Twitter
• Twitter is a free social networking and
micro-blogging service that allows its
users to send updates (otherwise known
as tweets) which are text-based posts of
up to 140 characters in length.

twitter

Library applications
• Information alert service to customers
though twitter.
• Information about new books,
exhibitions,activities or programmes can
be send to customers using twitter.

librarykvpattom on twitter

Blog, Blogging, Blogger
Blogosphere, Biblioblogoshere
Library Blogs
How to launch and maintain a
library Blog?

History
NCSA's What's New page from back in June
1993 is credited as being one of the earliest
blogs.
In the library sphere, Jenny Levine's
Librarians' Site du Jour is considered the
first original library blog.
(Fichter, 2003)

Defining a Blog
A blog is a frequently updated website
consisting of dated entries arranged in
reverse chronological order so the most
recent post appears first.
-Routedge Encyclopaedia of Narrative
Theory,2005

Weblog to Blog
• The term weblog was coined by John
Barger in 1997.
• The first webblogs were called "on-line
diaries".
• The term shortened to Blog in two
years(1999).

Google takes all ,
• Blog, the easiest way to set up a webpage
on the internet was incorporated by
Blogger in 1999.
• Blogger was bought out by Google in
2003.
• Since then a number of other companies
have been specializing in blogs and blog-like
products. Eg:Wordpress,Typepad,MS
Spaces,Livejournal.

Blogging
“Blogging" is the act
of creating a blog.

Blogger
A "blogger" is a
person who maintains
a blog.

Barack Obama's Blog

Aamir Khan's Blog

Amithabh Bachhan's blog

Blogosphere
The Blogosphere is the collective community
of all blogs.
Since all blogs are on the Internet by
definition, they may be seen as
interconnected and socially networked.

Biblioblogoshere
• The World of Library
Blogs.

How big is the Blogoshere?
According to Technorati, the leading search
tool and authority of blogs, as stated in its
State of the Blogosphere Report 2008, there
are more than133 million blogs currently in
the blogosphere with a regular updation of
900,000 posts per day.

Technorati , State of the Blogoshere Report, 2008 S. L. FAISAL slfaizal@gmail.com

Demographics
U.S. Bloggers European Bloggers Asian Bloggers
(N=550) (N=350) (N=173)
Male 57% 73% 73%
Age
18-34 years old 42% 48% 73%
35+ 58% 52% 27%
Single 26% 31% 57%
Employed full-time 56% 53% 45%
Household income >$75,000 51% 34% 9%
College graduate 74% 67% 69%
Average blogging tenure (months) 35 33 30
Median Annual Investment $80 $15 $30
Median Annual Revenue $200 $200 $120
% Blogs with advertising 52% 50% 60%
Average Monthly Unique Visitors 18,000 24,000 26,000
Technorati, State of the Blogosphere Report 2008

Think it !
73% Asian Bloggers
are between the ages of
18 and 34

Challenge
The future of libraries depends on how well
we meet the needs of today's young adults ,
who are far more tech-fluent than most
librarians.

Opportunity
• More and more library users are going
digital.
• Thay have been utilizing new media
technologies(Blogs, wikis, IM,social
networks,etc.) in their day to day life.
• Librarians are in a better position who can
understand and incorporate these
technologies in their profession.

New technologies allow libraries to provide a
better service to users by offering simple
access to what they want, when they want it
and how they want it.

Now think about Blogs again..
• Which is easy to create
• Cheap (free)
• Easy to maintain
• Don't need any HTML skills or technical
background.
• Can be produced by one author or many.
• Updation is possible at any time-hourly,
daily, weekly or monthly.

Creating a blog for your library is a free, easy
and fast way for you to communicate
information to your users and provide a
medium for them to share their ideas or
suggestions in service development.

Library of Congress Blog

Dalton Middle School library Blog

The School Library Tiger

Viking Librarian

Cold Spring School Library blog

Bookbreak, BHS

Application of blogs in Libraries
-As a library and information service
-As 
a feedback and an evaluation tool
-As an a library interactive and information service
communication medium
-As a collaborative learning platform
-As 
a professional development tool
As a feedback and evaluation tool

An Indian Experience
Library Blogs of Kendriya Vidyalaya Pattom
Thiruvananthapuram Kerala
Library @ KVPattom (http://librarykvpattom.wordpress.com)
LibZine (http://libzine.wordpress.com)
Homeworks and Assignments Online
http://homeworksonline.wordpress.com

Library Blog of KV Pattom

A quick look at KV Pattom
Library blog
• Started in September 2007
• Platform: Wordpress
• More than 2,35000 visitors till date
• Current hits/day: >1700
• More than 400 comments, 250 e-mails
• More than 350 posts
• Enlisted in many national and international
Library website/Blog directories.

LibZine: The E-magazine

A quick look at LibZine
• Launched in January 2008.
• Aims to foster the creative talents of
students and teachers by giving them an
opportunity to publish their works online.
• More than 16,000 visitors till date.
• Contains poems, short stories, articles,
book reviews, paintings, cartoons, write-ups,
etc
• Contributions are received through
• E-mail.

Homeworks and Assignments Online

A quick look at “Homeworksonline”
• Launched in September 2008
• Aims to help the students to access their
class home works online (at home).
• Class and subject-wise homeworks are
given.
• E-mail links to all the teachers in the school.
• Information about examinations and links to
curriculum information sources are given.
• More than 24,000 hits till date.

Blogs as a library service
• List of new books,periodicals or
multimedia as they added to the collection.
• Review new titles and link them to relevant
web sites.
• Readers can interact with the reviews by
posting comments and opinions.
• Online book discussion, links to author
websites.
• Promote library services and resources
in order to draw people into the library.

About the Library

Message

New Arrivals

Books of the month

Categories and Web directory

A video on Library

Blogs as an information service
Using blogs as a library promotional tool
to inform clients of changes and additions to
library services and collections, and of news
and current events.

Events in the Library

F.A.Q

Book reviews

Author of the Week

Book of the Week

Exhibitions and Displays

Quiz

Monthly Library Report

Career corner

Ask the Librarian

A slide show on Library

Library Bulletin

More..
• School Library Media Programme
• Online catalogue
• Library Statistics
• Library Resources
• “Download” section with e-books, question
papers, study materials, syllabi, etc.
• Website of the week
• Online web evaluation tools
• Literary videos, Fan clubs,Reader's Club
• Library jokes, cartoons, etc

LibZine: poems

LibZine: Book reviews

Blogs as a feedback and an
evaluation tool
• Blogs encourage valuable feedback from
readers via the comments link.
• The users can provide information about
the library experiences and guide
librarians to improve the future of the
library.
• Polls can be conducted.
• Feedback from the users by asking
questions in a space they feel safe enough
to express themselves.

Comments from visitors to the blog

Comments may be questions, suggestions or
wishes

Librarian can respond to a comment

E-mails from the visitors

E-mail may be reference questions or asking
links to sources

Online Poll

Poll may be on a particular topic or
about a library service

Blog statistics: to analyse the
effectiveness of the blog

Blogs as interactive
communication media
• Blogs open-up channels for real-time or
instant interactions between the librarian
and the user.
• Instant messaging (IM) software (eg.
Meebo) helps to start a chat reference
service.
• E-mail reference and comment responses
also enrich the librarian-user interaction.

Chat reference

Responses from the Librarian

Blogs as a collaborative
learning tool
• Blogs can be used for collaborative class
works and online learning.
• Students can freely interacts with the
teachers at their own space and time and
clear doubts.
• Participatory and collaborative learning
improve the academic achivement of the
students.

Online homeworks

Class and subject-wise homeworks

E-mail links to teachers

Blogs as a professional
awareness tool
• Used as current awareness and
professional aids.
• Helps librarians to to stay ahead of
changes in technology and in the library
profession.
Examples:
webjunction, librarystuff,researchbuzz

Librarian in black

The shifted librarian

Phil Bradley's weblog

librarian.net

LibraryNext

School Library Learning 2.0

Kendriya Vidyalaya Library Blog
Directory

What will make your library blog
a hit ?
The success of a library blog depends on
many factors. They are,
Regular updation: the heart of the matter
Compact and concise posts: go with
relevance and readability
User friendly and attractive design: template
selection is important
Live links: check it regularly

Intelligent tagging of the contents: attracts
search engines
Reply comments and e-mails: instantly if
needed
Connect to other blogs and websites: link
from your institution's website is a must
Awareness of the existence of the blog:
publicize it at any cost

How to start a Blog?
• The main blogging programmes are
Blogger (free)
Wordpress(free and paid versions)
Livejournal(free and paid)
Typepad(trial and paid)
To learn about blogs is to dive in and start
one.

Blogger

Wordpress

TypePad

LiveJournal

Blog search engines

Technorati

blogScope

ICEROCKET

Blog Search Engine

Why a Library blog ?
• Cheap or free to produce;
• do not require proprietary software to be
installed;
• do not require specialist computer skills;
• content can be updated and disseminated easily;
• readers can get instant notification of new posts
using RSS; and
• comments can be posted by anyone, producing
a dialogue between readers and writers.

Let's conclude..
Web 2.0 provides the platform on which a
library can pursue for its excellence by
effectively utilizing these technologies. The
application of blogs and other new media
tools helps the library professional to serve
the stake holders better and re construct his/
her image as a well equipped, pro active,
conversant and human entity.

The new era libraries are the centres of
interactive communication and collaborative
learning where the users create content. The
new technologies should be harnessed
relentlessly for the betterment of the users
and to reach them where they are. The future
of libraries lies there.

A Librarian's 2.0 Manifesto S. L. FAISAL slfaizal@gmail.com

Urls of the blogs referred
• http://librarykvpattom.wordpress.com
• http://libzine.wordpress.com
• http://homeworksonline.wordpress.com
• http://librarynext.wordpress.com
• http://librarystuff.net
• http://schoollibrarylearning2.blogspot.com
• http://librarian.net
• http://philbradley.typepad.com

• http://librarianinblack.typepad.com
• http://www.theshiftedlibrarian.com
• http://bookbreak.blogspot.com
• http://loc.gov/blog
• http://wordpress.com
• http://blogger.com
• http://www.typepad.com
• http://www.livejournal.com

Reference Atwar-Singer, Meg & Sherril, Kate (2007), Social software, Web 2.0, Library 2.0 & You: A practical
guide for using technology @ your library, Indiana Librarian, 26(3).
Boyd, D.M., & Ellison, N.B.(2007), Social Network sites: Definition, History and Scholorship, Computer
Mediated Communication, 13(1), p.210-230.
http://plcmcl2-things.blogspot.com
Cohen, S.(2003), Keeping current: Advanced internet strategies to meet librarian and patron needs,
Chicago , American Library Association.
Fichter, Darlene (2003), Why and how to use blogs to promote your library's services,Marketing
LibraryServices, http://www.infotoday.com/mls/nov03/fichter.shtml#1
Foo, Schubert & Ng, Judy (2008), Library 2.0, Libraries and Library School,
http://www.valaconf.org.au
Fox, Megan (2007), New Technologies in Libraries . http://web.simmons.edu/~fox

Harris, C.(2005), School Library 2.0: say good-bye to your mother's school library. School Library
Journal, http://www.schoollibraryjurnal.com/article/CA6330755.html
O'Dochartaigh, Niall(2007), Internet Research skills, London, Sage
O’Reilly, T. (2005), Web 2.0: Compact definition.
http://radar.oreilly.com/archives/2005/10/web-20-compact-definition.html
Maness, J. M.(2006), Library 2.0 Theory: Web 2.0 and its implication for libraries.
http://www.webology.ir/2006/v3n2/a25.html
Nslund, Jo-Anne & Giustini, Dean (2008), Towards School Library 2.0: An intoduction to Social
software tools for teacher librarians, School Libraries Worldwide,14(2), 55-67.
Solomon, G., & Schrum L. (2007), Web 2.0: New Tools, New Schools. Eugene, Oregon: International
Society for Technology in Education.
Technorati, State of the Blogosphere 2008 Report, http://www.technorati.com
(accessed on 02/01/2009).

Author
S.L.Faisal
slfaizal@gmail.com
Mob: 09447699724
http://slfaisal.wordpress.com

So,
Be a part of School Library 2.0
and reposition yourself.
THANK YOU S. L. FAISAL slfaizal@gmail.com

Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (13)

Semelhante a Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)

Semelhante a Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0) (20)

Mais de S. L. Faisal

Mais de S. L. Faisal (20)

Último

Último (20)

Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)