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Some Perspective!
Nspire Discovery Series




!
!
Satish Kanwar!
January 20, 2011!
Hello, meet

 
 Jet Cooper and I!
 We’re a design agency that creates
 smart, capable and beautiful
 experiences for people

•    Partner at Jet Cooper
•    Co-Founder at Task Ave.
•    Co-Chair at TEDxToronto
•    Co-Organizer at Lean Coffee TO
•    Entrepreneur
•    Geek
•    Friend
Disclaimers!
Terms and conditions of what you learn.

•  There are no best ways, just better ways.
•  Practice is greater than theory.
•  It never stops changing.
Making Stuff!
Exploring ‘The Modern Tools of Creation’.
Perception!
Starting a startup / app / thing is…

•  Everywhere
•  Scripted
•  Hot
http://oels.byu.edu/student/idioms/idioms/easy_as_pie.html
http://oels.byu.edu/student/idioms/idioms/easy_as_pie.html
Reality!
Starting a startup / app / thing is…

•  Everywhere around your network
•  Scripted when you’re scaling
•  Hot if you make it
Environment!
Seeing what stuff is going on.
How has stuff changed?!
There are new forces with you.

•  Invention of marketplaces
•  Availability of the social graph
•  Reality of the second mover advantage
Where is stuff going?!
There are more forces still coming.

•  Context, not static
•  Platforms, not websites
•  Experiences, not technology
Approaches!
Figuring out how to do it.
Define ʻstartupʼ!
A startup is a team in search for a repeatable, scalable
 business model. – Steve Blank
Define ʻbusiness modelʼ!
A business model is how something makes, gives and
 gets value. – Alex Osterwalder
Define ʻvalueʼ!
The value is what customers are willing "
 to pay for. – Someone
How do you approach stuff?!
There’s a methodology for that.

•  Business Model Generation
•  Customer Development
•  Lean Startup
Business Model Generation!
Systematically understand, design and differentiate.

•  Not your static business plan
•  Done in collaboration
•  Used for iteration






Alex Osterwalder
‘Business Model Generation’
http://platingthebird.tumblr.com/post/207637923/business-model-generation
Test!
        Test test
        
        •  Business models




http://jasonfurnell.wordpress.com/2010/12/02/business-model-canvas-facilitator-cards/
Test!
       Test test
       
       •  Business models




http://businessmodelgeneration.com/downloads.php
Customer Development!
Find problem + solution fit.

•  Talk to your customers first and often
•  Test things again and again
•  Used for iteration






Steve Blank
‘The Four Steps to the Epiphany’
Test!
Test test

•  Business models
Lean Startup!
Find product + market fit.

•  Customer development meets agile development
•  Eliminate unnecessary waste, not be cheap
•  Used for MVP = minimum viable product






Eric Ries
‘The Lean Startup’
Test!
        Test test
        
        •  Business models




http://www.startuplessonslearned.com/2010/09/good-enough-never-is-or-is-it.html
Resources!
Sharing what we’re doing now.
Lots of them!
You just have to make the time.

•  Twitter
•  Slideshare
•  Lean Coffee Toronto
High five!
How Jet Cooper helps.

•  Users come first
•  Experimenting a MVP in 90 days
•  Coffee, co-working and crashpad support
Say Hello!
I’m always here and
happy to help.




!
@skanwar 
#jetcooper!
satish@jetcooper.com!

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