The document discusses using structured data and knowledge graphs to build a semantic web for travel and tourism. It explains how structured data provides unambiguous signals to help search engines and AI understand web pages. Implementing ontologies, knowledge graphs, and schema.org formats can create a smarter web that connects entities and their relationships to tell a story. The vision is to map local territories with hyper-local wikis and tourism extensions, and optimize public and private websites to foster adoption and train professionals in these technologies.

1. The Semantic Web
Building the web of Things for travel & tourism
Bournemouth University 8-10 April 2019

6. So much information
We want to tell a story using the web…

10. How can we make this
happen?

11. Structured Data
Providing Unambiguous
Signals

12. Structured Data is based on
concept that Anyone can say
Anything about Any Topic

13. Contributions by someone
should be unambiguously
understood by anyone

14. tand the content of a page. You can help us by providing explicit
ardized format for providing information about a page and classi
eb to understand the content of the page, as well as to gather infor

15. Benefits
Less Traffic & Better Quality…

17. Before SEO
After SEO
N° Queries in Google Search Console
After Structured Data
Implementation
&
Entity Identification

21. https://search.google.com/structured-data/testing-tool

22. Implementation
Ontologies & Knowledge Graph Building …

23. What is an Ontology?
In computer science, an ontology is a: “rigorous and exhaustive organisation
of a knowledge domain, containing all relevant entities and their relations”

24. A Knowledge Graph?
"Knowledge Graphs are large networks of entities, their
semantic types, properties and relationships between entities"
http://www.websemanticsjournal.org/index.php/ps/announcement/view/19

25. The Vision
A Smart Web…

27. “Creation of Hyper Local Wikis to map the territory”
“Creation of Local extensions of schema.org for Tourism”
“Investment in Public & Private Website Optimisation ”
“Creation of Web-Based Networks for Tourism”
Implementation

28. Implementation
• Create awareness
• Trigger the need
• Favour adoption
• Train a new generation of travel & tourism professionals
• Foster public funding to sustain (hyper) local projects

29. Thank You :)
ing. Sante J. Achille
Search Marketing Consultant
- sante@achille.name
- https://achille.name/
- @sjachille
- https://www.linkedin.com/in/sjachille/
- Biography & CV
Made in AQ
With Love