The document discusses social public relations strategies for companies during times of crisis. It mentions that companies should have short-term and long-term crisis solutions planned. It provides examples of crises faced by Chobani, Carnival, and Asiana Airlines and their impacts on brands and consumers. The document recommends building social media policies for employees that outline non-disclosure agreements and consequences for non-compliance. It also suggests companies run practice drills, monitor social media constantly, and hire employees suited for handling social media crises.

1. Social
PR
in times
of
crisis
Lisa Kalner Williams
Sierra Tierra Marketing
1
@sierratierra

2. Types of crises
Social implications
Short-term solutions
Long-term solutions
@sierratierra 2

3. Sandy Hook
Atlantic City
Boston
@sierratierra 3

4. Chobani
Carnival
Asiana Airlines
@sierratierra 4

5. brand consumer
@sierratierra 5

6. brand consumer
@sierratierra 6

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original
crisis
company
misstep

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10. Check Scheduled Activities
@sierratierra 10

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Posts
Ads
Promotions
Chats

12. Craft Message
@sierratierra 12

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17. Build a Policy
@sierratierra 17

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Make clear connection to company
Outline NDA material
Apply company ethics online
State noncompliance consequences

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“Basically, if you find yourself
wondering if you can talk
about something you learned at
work
-- don’t.”

22. Run Practice Drills
@sierratierra 22

23. Always Be Monitoring
@sierratierra 23

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25. Hire Smart
@sierratierra 25

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Get more info on social PR tools, policies at:
http://sierratierra.com/prssa-emerson/
To get my social media tips sent via email, sign up here:
http://sierratierra.com/facebook-ebook/
Stay connected:
lisa@sierratierra.com
@sierratierra

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