Battle of Minds, 2007 Khulna University Champion Presentation

2. Reviving Shrimp Industry In Khulna

11. K consulting group proposed a plan to revive Shrimp Industry

13. Sustainability Matters?? Biodiversity Loss Salinity Mangrove Long - term Production

14. Sustainability considerations- ENVIRONMENT ECONOMIC SOCIAL

15. Sustainability considerations- ENVIRONMENT ECONOMIC SOCIAL

16. Sustainability considerations- ENVIRONMENT

17. Sustainability considerations- ECONOMIC GDP Contribution- 0 .8% (2006) Employment Generation- 765960 (2005) GDP Contribution- 2.5% (2015) Employment Generation- More than 100000 (2015) Economic growth of the country Increase in per capita income, employment generation, improved life style

18. Sustainability considerations- SOCIAL Total employment- 765960 (2005) 80% in processing units 75% mother shrimp fishing workers are female Gender equality, less crime, population control

20. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Shrimp Research Institute Modern Hatcheries Training Institute University Improved Intensive Gher Hi-Tech Processing Plant Transportation Facilities

21. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Training Institute Hatchery Research Institute University Processing Plant Sundarbans ...

22. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Investment Required- Sources of Fund- Implementation Period- 2008-2011 Government, FDI, Local Interested Groups $ 20 Million

23. Success Story SUCCESS STORY Thailand

24. Reviving Shrimp Industry In Khulna Shrimp TV

26. Industry Analysis INDUSTRY ANALYSIS " A growth of 10% production of shrimp in Asia creates a 10.5% growth of market in USA "

27. Industry Analysis MAJOR EXPORTERS Source: Global Trade Atlas, with FAS estimates.

28. Industry Analysis MAJOR IMPORTERS Source: Global Trade Atlas, with FAS estimates. Source: Global Trade Atlas, with FAS estimates. 0 0.5 1 1.5 2 2.5 3 3.5 4 $Billion US Japan Spain France UK Belgium Denmark Italy Canada Netherlands Germany South Korea

31. Reviving Shrimp Industry In Khulna THANK YOU

32. A Q & Further Queries: [email_address]

33. Appendix Problem_Statement Problems_Details Problem_Chain Vision Rationale_for_Selecting_the_Vision_2015 Industry_ Analysis Business_Development_Strategies Leading Exporters of Shrimp in 2004 Leading Importers of Shrimp in 2004 Growth of Shrimp Sector as an Export Industry in last 20 Years Total Employment Generation Export Data Import Data (International) SSOQ Shrimp Price comparison Japan vs USA Typology of Shrimp production in Bangladesh Steps to Final price of Shrimp Range of Shrimp Product Exported Sustainability Industry Cluster Industry Analysis Reviving Strategies

34. Reviving Shrimp Industry In Khulna

35. Agenda Problem_Statement Problem_Details Problem_Chain Vision Value_Addition_Through_Vision_2015 Industry_ Analysis Business_Development_Strategies Background Information Take Away

36. Extreme Disparity between Demand Side & Supply Side in value chain Problem_Statement

38. Processing Unit Parent Stock Fishing Marketing Inappropriate collection of Mother Shrimp & PL Inadequate knowledge Viral infection Poor bargaining power Lack of quality fish feed High Mortality Rate Increasing Volume of Problems Problem_Chain

39. Processing Unit Parent Stock Fishing Marketing Decreasing Volume of Supply of Shrimps Inappropriate collection of Mother Shrimp & PL Inadequate knowledge Viral infection Poor bargaining power Lack of quality fish feed High Mortality Rate Supply Decreases Problem_Chain 100% 100% 100% 100% 30% 30%

40. Processing Unit Parent Stock Fishing Marketing 100% Capacity Utilization ? Problem_Chain 4 Years Lobbing

41. $2.5 Billion Export 90% from Khulna Region While 2006-’07 export is $515 million By 2015, total shrimp industry export will reach $2.5 billion; contributing 90% from Khulna region. Vision

43. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH Vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players

44. Source: Global Trade Atlas, with FAS estimates. Leading Exporters of Shrimp in 2004

45. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players

46. Source: Global Trade Atlas, with FAS estimates. Leading Importers of Shrimp in 2004

47. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players

48. Parent Stock Fishing Hatchery Process Cultured Fry Deep Water Fry Fishing Wild Fry Distributors Farmers Depots Processors Export Market Distributors & Retailers Local Market Distributors & Retailers Customers Business_Development_Strategies Input Processing Output

53. Take_Away Extreme Disparity between Demand Side & Supply Side in value chain. By 2015, Achieving Export 5 Times Greater Than Now. Developing an Industry cluster in Khulna region

55. Queries? Further Queries: [email_address]

56. ATDP DANIDA SSOQ USAID EU BCAS EPB … ..& several websites. Secondary_Information_Sources-

57. Thank You

58. Source: Global Trade Atlas, with FAS estimates. Leading Exporters of Shrimp in 2004

59. Source: Global Trade Atlas, with FAS estimates. Leading Importers of Shrimp in 2004

60. Growth of Shrimp Sector as an Export Industry in last 20 Years

67. Recent Trends