3. Supervisor:
 Hassan Raza
Consultant team:
 Waqar Aleem
 Umer Mukhtar
 Aoon Mujtaba
 Shoaib Haroon
 Aemen khawaja

4.  CHANGHONG has grown into one of the
largest consumer electronics providers in
China.
 became a public company with shares listed on
the Shanghai Stock Exchange in 1994.
 In 2010 Changhong created 9.2 billion of sales
income
 honored as one of World’s Top 500 Brands List
2010 with its brand value of 68.258 billion
yuan.

5.  Changhong launched its products in Pakistan
in collaboration with Ruba Group as co-brand
“Changhong Ruba” in Nov, 2011.
 Head office is located at Shaheen
Complex, Abbott Road, Lakshami
Chowk, Lahore, 54000, Pakistan.
 Changhong’s goal is to actively participate in
the development of a global digital industry.

6.  Changhong Ruba Slogan:
“creating life easy”

7.  Television
 LED
 LCD
 PLASMA
 Air-Condition
 Split
 Portable

9.  At Changhong, we follow a simple business
philosophy:
“to devote our talent and technology to
creating easy life for our distinguished
customer, which ultimately contribute to a
better world”

10.  “Mr. Baber Cheema”, Deputy Manager
Marketing.
 Consultancy Fee:Rs.75,000
 Timeline: 10 weeks
 Problem Statement: “Why is it not selling and
growing?”

11.  to create brand awareness and how it will
impact their sales for the years 2013-2015 in the
region of Lahore.

12.  Brand Audit
 Brand inventory
 Brand exploratory