1. Shipra Bhardwaj
Mobile: +918588839079 E-mail: Shipra.shipz@gmail.com
Aiming for high level assignments in Search Engine Marketing (PPC/AdWords)/Search Engine
Optimisation with reputed organizations
SYNOPSIS
 A competent professional with more than 8 years of experience in SEM, PPC/ SEO and You-tube video
optimisation. Presently associated with Isobar India, Gurgaon as a Manager (Search).
 Google AdWords certified professional.
 Extensive exposure in the Google analytics reports, Web master reports, Google Analytics, Google Webmasters
Tools, YouTube Advertising, Display Advertising, GDN, Dynamic Ads, PLAs, Remarketing, Dynamic Remarketing,
Gmail Sponsored Promotions, Online Brand Monitoring, Keyword Research.
 An Out-of-the-Box thinker with a proven track record of generating revenues, strategizing the campaigns for
better ROI, increasing traffic, streamlining workflow and creating a team work environment to enhance profitability
innovatively for reputed business houses.
WORK EXPERIENCE
Apr’14 – Till Date Isobar India (Dentsu Aegis Network) Manager Search
Nov’09 – Mar’14 iYogi Technical Services Pvt Ltd, Gurgaon Senior SEO
Dec’07 - Oct’09 Octan Media Pvt Ltd. Subsidiary of Rico Auto Industries Ltd Online Marketing
Executive
SKILL SET
Technical Qualification
Certifications : Certified Google AdWords Professional. (Fundamental, Search, Display,
YouTube)
Tools : Google Analytics, Google Webmaster, Google AdWords Editor, Keyword
Planner, Display Planner
Languages : HTML, CSS
Others : MS Office Suite
Support
 Innovating value added technical solutions (e.g. usage of new tool, new technology, new concepts, and new
features) and business solutions.
 Proposing suggestions to improve traffic to increase performance and reliability.
 Contributing to the design and testing of the sites.
Isobar India (Apr’14 – Till Date)
Projects Worked:
Worked for many Renowned Brands, Few of them are as follows:
 Sony - YouTube true view in search, Pre-roll, in-display
 Toshiba - Search, GDN/ Remarketing
 Amante - Search, GDN/Dynamic Remarketing, YouTube, Shopping (PLA)
 British Airways - YouTube Pre Roll
 3M - YouTube, GDN, Search, Google Sponsored Promotion (GSP)
 Reebok - YouTube Pre roll
 Myntra - YouTube Pre roll
 Panasonic - YouTube Pre Roll, Engagement Ads, GDN, Search
 DS Group - Engagement Ads, YouTube Pre Roll
 Pay Back - Search, GSP, Remarketing

2. Role:
 Responsible for New PPC Account Structure Planning, Keywords Planning, Ad Groups Planning, Ad Copy,
Campaign Type Planning and Execution.
 Establish advertising campaign goals.
 Creating Goals In analytics.
 Continuously Optimizing Search, Display Campaigns to achieve desired Goals.
 Provide with continuous review of Pay-Per-Click (PPC) campaigns and category keywords to direct qualified
traffic to web site entry pages.
 Deliver monthly/quarterly reports and other documentation of web site activity and performance Using
AdWords and Analytics Data.
 Keeping Updated Knowledge of Platforms Working on to Keep Accounts Optimum.
Campaign Creation:
 Google AdWords Setup and Management
 Campaign Creation & Management
 Complete Keyword Research
 Ad groups and Ads Creation & Management
 Managing Complete Structure of PPC Campaign along with their Ad groups and Keywords to achieve good
Quality Score.
 Multiple ads copy for each ad group to achieve best CTR – at least 2 to 3 ad copy for each ad group
 Complete Analysis of landing page or website in order to maximize conversions
 Identifying advance bidding & budgeting options for better utilization of funds
 Implementing Search & Display Campaigns, Remarketing, DSA, PLA Campaign
 Implementing advance strategies like Ad Extensions including site links, Phone Extensions etc.
 Setup Conversion Code, Remarketing Tracking Code
 Competitor Research & Analysis
Campaign Management:
 Bid Management
 Keyword Optimization
 Campaign Budget Optimization
 Testing Bidding Model -CPM, CPC, CPA
 Creating Text Ads for better CTR
 Testing Display Image Ads
 Ads Position Management
 Weekly Search Query & Negative Keyword Filtering
 Search Opportunities for creating new Ad group
 Weekly Placement & Display Network Optimization
 Keyword Management, pause/delete non performing keywords & adding new relevant keywords time to time
 Weekly or Monthly Performance Report.
SEO Activities:
 Keyword Research
 Meta-Tags
 Html/XML Sitemap
 Analytics Report
 Webmaster Report
 Search Engine Submissions
 Directory Submissions
 Social Bookmarking Submissions
 Article Submission
 Classifieds Posting
 Link Exchange
Skills:
 Search Ads, DSA, Product Listing Ads, YouTube Ads
 Display Banner Ads, Text Ads, Remarketing
 Campaign Management

3.  Ad Copies Creation
 Bid Management
 CPC Management
 Account Handling & Management
 Merchant Centre Handling
 Feed Update
 New Campaign Research & Creation
 Landing Page Analysis with A/B Testing Strategy.
 Competitor Research
 Google analytics
 Reporting
 Creating Media Plan
 Other AdWords Account Audits
 PPC Analysis Report
ACADEMIC CREDENTIALS
Completed Post Graduate Diploma in Mass Communication from YMCA, New Delhi
Completed Graduation from K. L. M. Women College, MD University, Rohtak.
Completed AISSCE (10+2) from Divine Public School, Faridabad
Completed 10th from Divine Public school, Faridabad
PERSONAL DOSSIER
Husband’s Name: Varun Gautam
Date of Birth: 25-10-1983
Marital Status: Married
Nationality: Indian
Address: Flat No 201, Khushboo CGHS, Sector-9A, Gurgaon 122001, Haryana, India
I hereby declare that all the information stated above is true and to the best of my knowledge .
Place: Gurgaon
Sign: Shipra Bhardwaj