This document summarizes research from a 2014 survey on digital media usage in Israel and the United States. Some key findings include: Israelis spend over 3 hours per day on average using the internet, with 86% using Facebook. Radio listening remains highly popular in Israel, especially in cars, though awareness and usage of online radio services is much lower in Israel than internet radio brands in the US like Pandora. Reasons for the difference in online radio adoption between the two countries are explored.

1. YouTube
Online
Radio
The Infinite Dial
Israel
Internet
Usage
Social
Media
#infinitedial
© 2014 Edison Research, Triton Digital and Cue.AD
In-Car Media
FM Radio

2. © 2014 Edison Research, Triton Digital and Cue.AD
The Golden Age of Radio?

3. Spring Quarter 1980-2013
USA National Radio Ratings
16.2%
16.8%
17.9%
18.2%
18.0%
18.0%
17.6%
17.7%
17.4%
17.7%
17.5%
17.3%
17.2%
17.2%
16.9%
16.7%
16.5%
16.3%
16.1%
15.7%
15.3%
15.1%
14.9% 14.0%
13.7% 13.0%
12.5% 12.0%
11.1%10.8%
10.4%
9.9%
9.5%
9.2%
8.0%
9.0%
10.0%
11.0%
12.0%
13.0%
14.0%
15.0%
16.0%
17.0%
18.0%
19.0%
20.0%
AM/FM Listening

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The Golden Age of Radio

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The Golden Age of Audio

6. © 2014 Edison Research, Triton Digital and Cue.AD
17% 16% 15%
21% 20% 21%
27% 27%
34%
39%
45% 47%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
% Who Have Listened to Online Radio in Last Month
Estimated
124 Million
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
Monthly Online Radio Audience
Approaching Half of Americans
Base: Total Population 12+

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About one-in-six American Households
subscribes to Satellite Radio
• “Do you currently subscribe to Sirius XM Radio?”
Yes
15%
No
85%

8. © 2014 Edison Research, Triton Digital and Cue.AD

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The Golden Age of Audio

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11. © 2014 Edison Research, Triton Digital and Cue.AD

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Pandora`s “Killer Apps”
1)Customization
2)Song Skipping
3)Ease of Use – “Radio”-style
experience

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• In March 2014, Edison Research and Cue-ad conducted an online
quantitative survey in two representative samples:
• 153 Youth ages 15-17
• 501 Adults ages 18-65
• The survey was conducted as an online survey in the TNS Israel Internet
Access Panel, which represents the online population in Israel
• Data compared to Edison Research “Infinite Dial” survey of February 2014
Edison & Cue-Ad Survey

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3:08 3:11
Israel USA
How much time did you spend
going on the Internet from any device?
Average Time Spent on the Internet in Previous Day
(Hours:Minutes)

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86%
19%
17%
15%
10%
4%
3%
2%
2%
1%
62%
19%
24%
18%
16%
15%
5%
11%
Facebook
Google+
LinkedIn
Instagram
Twitter
TheMarker Café
Pinterest
Tumblr
Mekusharim
MySpace
Israel
USA
N/A
N/A
Israelis are using social media in a big way
% Using Each Social Networking Site/Service

16. © 2014 Edison Research, Triton Digital and Cue.AD
Israel USA
Base: Used a social network in the last month
Once a day,
Almost everyday
17%
Several times a week
10%
Once a week
5%
At least once a month
4%
Less often than
once a month
1%
Several times
a day
63%
Once a day,
Almost everyday
26%
Once a week
20%
At least once
a month
6%
Less often than
once a month
6%
Several times
a day
42%
How frequently do you check
your social network account?

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Yes
81%
No
19%
Israel
Have you listened to FM radio stations (through
regular radio, the internet or TV) in the past week?

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Most Israelis listen to FM Radio in the car
73%
44%
33%
13%
9%
In the car
At home
At Work
In a bus/train
Out of home performing an activity
% of Israeli FM Radio Listeners Who Listened in the Last Week…

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In the car
50%
At Work
22%
At home
21%
In a bus/train
6%
Out of home
performing an
activity
1%
The car is the primary place
Israelis listen to FM Radio
% of Israeli FM Radio Listeners Who Listened Most in the Last Week…

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Base: Have listened to FM radio in last week
77%
27%
8%
2%
Regular radio device
Internet
Television
Other
% of Weekly Israeli Listeners
Who Listen to FM Radio Using...

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Israel Base: Listen to radio in car
USA Base: Driven or ridden in a car in the last month
93%
46%
15%
15%
86%
62%
37%
17%
Radio
CD Player
Mobile device/Owned Digital music
Mobile device/Online Radio
Israel
USA
Radio Dominates In-Car Media
% Who Currently Ever Use in Primary Car

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Yes
51%
No
49%
Israel
Are you aware of any stations that broadcast only over the
Internet, that you cannot listen to on a regular radio device?
Yes
91%
No
9%
USA

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88%
61%
Israel USA
% Who Have Watched Videos over the Internet

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Base: Watched videos over Internet
2 hours 2 minutes12
6
39
1
2
4
5
11
10
8
7
Average Time Israelis Spent
Watching Videos on the Internet in Past Week

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Smartphone Penetration:
As high or higher in Israel
than in USA

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Internet Radio –
Why has it taken off in the USA
and not as much in Israel?

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75%
52%
49%
45%
30%
25%
16%
15%
11%
9%
5%
5%
3%
Pandora
iHeartRadio
iTunes Radio
Rhapsody
Spotify
Google Play
Slacker
Radio.com
TuneIn Radio
Last.fm
Rdio
Songza
Stitcher
% of USA Population Aware of...

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14%
10%
8%
7%
6%
5%
5%
5%
4%
Radio Mizrahi
109FM
FM1
Radio Coolsite
Hakatze
Click FM
TuneIn Radio
Last.fm
Rdio
% of Israel Population
Aware of Online Radio or Website

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% of USA Population
Who Listened in Last Month to...
Brands lower than 2% Age 12+ not shown
33%
10%
8%
5%
3%
2%
2%
2%
Pandora
iHeartRadio
iTunes Radio
Spotify
Google Play
Rhapsody
Slacker
TuneIn Radio

30. © 2014 Edison Research, Triton Digital and Cue.AD
5%
3%
3%
3%
2%
Radio Mizrahi
109FM
FM1
Radio Coolsite
TuneIn Radio
% of Israel Population
Who Listened Online in Last Month to...

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% of Israeli Online Radio Listeners Who Listen via…
58%
37%
20%
11%
Live broadcast through station website
Live broadcast through aggregator website
Radio ruler add-on to browser
Recorded radio shows through station website
Which ways do you listen to
radio broadcasts over the Internet?

32. © 2014 Edison Research, Triton Digital and Cue.AD
52%
49%
39%
35%
27%
28%
39%
38%
10%
28%
Israel
USA
Visited the advertiser website
After hearing a radio advertisement, have you ever...?
% Saying Yes
Talked about a commercial/product with friends/family
Watched a TV show that was advertised
Got a coupon or additional information on the company through a cell phone
Recommended product/brand I heard a commercial for on the Internet radio

33. Internet Access and
Digital Household Trends
Digital and
Media Landscape
Online
Radio
The Infinite Dial
2014
For a free copy of this report visit:
edisonresearch.com
Cue-ad.com
#infinitedial
lrosin@edisonresearch.com
shimonb@cue-ad.com
Contact:
© 2014 Edison Research, Triton Digital and Cue.AD