This document provides an agenda and guidance for an effective presentation. It covers the importance of planning and knowing your audience, involving your own personality in the presentation style, and using a checklist to guide the presentation. This includes using graphics, speaking clearly, engaging the audience, and presenting within the appropriate time length. The document also offers tips for handling questions, such as anticipating questions and practicing answers, addressing questions candidly while linking them to main arguments, and using the last question to summarize.

4. AGENDA
 The Importance of Planning & Organization
 Knowing your Audience
 Involving your Personality
 Your Presentation Checklist
 Handling Questions

6. HOW PLANNING ENABLES YOU TO TELL A
STORY

9. INVOVLING YOUR PERSONALITY
Presentation style and personal
confidence are as important as the
actual content of the presentation itself

10. SPEAKING NATURALLY

11. YOUR PRESENTATION CHECKLIST
• Use images & graphics
• Minimize text & numbers
• Contrast between text and background
• Speak clearly, with confidence and pause when
appropriate
• Vary your tone and be natural in the way you speak
• Know your material inside out & backwards
• Engage with your audience
• Ensure you present to the appropriate time length
• What is your contingency plan?

12. HANDLING QUESTIONS
• Anticipate questions and prepare responses; rehearse
answers to difficult questions
• If necessary, offer to obtain additional information
follow up
• Use questions to strengthen your main arguments –
answer questions candidly but positively link
objections to attractive features

13. HANDLING QUESTIONS
• Do not digress
• Be honest: if you can’t answer a question, say so.
• Use the last question to summarize