Egyptian Market Segmentation

Market Segmentation “ Market segmentation is a natural result of the vast differences among people.” Donald Norman

[object Object],[object Object],Why Market Segmentation?

Successful Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

S A D A M ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation Variables Region Country Climate Age Gender Income Education Occupation Personality Lifestyle Value Attitude Benefit Sought Brand Loyalty Usage Rate Decision Making Geographic Demographic Psychographic Behavioral

EGYPT ,[object Object],Egypt is the most populous country in the Arab world and the second-most populous on the African Continent. Population: 70,000,000 (1/1/2005 est ) Age structure:   0-14 years: 35%   15-64 years: 61% 65 years and over: 4% (2000 est.) Population growth rate: 1.72% (2000 est.) Death rate: 7.83 deaths/1,000 population (2000 est.) Ethnic groups: Eastern Hamitic stock (Egyptians, Bedouins, and Berbers) 99 %, Greek, Nubians, Armenian, other European (primarily Italian and French) 1 % Literacy:   Total population: 51.4%

70,000,000 Egyptian Segmentation

Today’s Variables ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Moon Walkers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20,000,000 20,000,500 20,001,000 20,001,500 20,002,000 20,002,500

The Weekenders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Rising Stars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Hunters

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Masrawys

Conclusion ,[object Object],[object Object],[object Object],[object Object],DO REMEMBER!!

Egyptian Market Segmentation

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Egyptian Market Segmentation

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