Jennifer Nwaigwe Melah

Nigeria Nigeria

Brand Management, Marketing Communications & PR

Advertising / Marketing / PR

I am a firm believer of the fact that none of the marketing mix works in Isolation. To yield maximum results, advertising (Promotion) strategies have to be considered alongside other elements of the marketing mix. As such I define my work as been focused on Brand Management and the Immense impact the marketing mix and resource allocation can have on sales and profits. I have worked on brands across different industries displaying a strong set skills in the area of strategic planning, strategic marketing, client management, market research as well as project management. I consider every brand I work on (and in fact every project and task) as another opportunity to make Magic Happen! I am...