Download my e-book for free, Successful and Rich 101 hopefully it will assist you as much as it has me.

1. $uccessful and Rich 101
The inside Secrets that will put you on TOP!
Gets you that freedom…
Let me be the first to congratulate you on taking this very important step to
launching your success, you truly deserve to achieve all your goals and dreams
in life.
This e-book will impact your success in network marketing if you believe in yourself and
your direction in life, if this passion and drive to succeed is not something you presently
possess I suggest you put off reading this book until those FEELINGS are obtained and
that passion presents itself in your actions. The information that is listed within this e-
book allowed me to achieve my goals and dreams, and my purpose in writing this is to
assist you in obtaining yours.
You first have to realize that your life was not meant to be a struggle. We all have the
ability within ourselves to achieve our goals and create the life we truly desire.
Remember this is not achieved through wishful thinking or half beliefs, what you have to
realize is if you do not FEEL that emotion, the joy, the satisfaction that goes with your
dreams this process will be a struggle for you from day 1. If you start this e-book with
these feelings already in place and manifesting, this book will catapult you in the right
direction of pure freedom.
I know your thinking why should I take what this guy is saying as the truth. The only
answer I can give you is, through creating my own Web Design Company in the early
90’s and being part of several MLM’s and Direct Sales programs I have learned some
valuable lessons on what you have to do and what you have to avoid in this industry.
Accompany that experience with the mountains of books, DVD’s, Webanears and
training classes I have attended and I feel I have something life changing to offer YOU!

2. So let’s start with some books you have to have and read, they will allow you to manifest
the dreams and goals faster and easier if you allow yourself to grasp the author’s points
and options. These books are not listed in any particular order…ENJOY and LEARN.
My Must Reads!
Think and Grow Rich, by Napoleon Hill
Rich Dad Poor Dad, by Robert T. Kiyosaki
The 4 Hour workweek, by Timothy Ferriss
The Secret of the Ages, by Robert Collier
The Power of Your Subconscious Mind, by Dr. Joseph Murphy
The Millionaire Mind, by Thomas J. Stanley
And what I am presently reading, remember you never stop learning …”Excuse me, your
life is waiting”, by Lynn Grabhorn
Success for any Program
What I am giving you here is the blueprints for success in any online business, EDC
Diamond, HerbEalife, Direct Funnel, Amway, any system that exists today will explode
if these points are followed and executed properly, and that’s a promise I can keep! I
have also tried to stay on track with this e-book and not become long winded and write
for the sake of creating script, what you get here is what you need, and not a lot of hype
and repeated B.S. my wife tells me I can talk about nothing for hours, so you can thank
her for the direct approach I have adopted for this e-book. :]
What you should look for before joining any
program!
Training
Training should come from at least 2 areas for success. The first should be offered by you
program that you are joining, they should have basic and continues training usually
offered by phone presentations and on line recorded training that you can review at your
convenience.
Second, and I feel probably more important then program training is sponsor training.
The person that you decided to follow into this business should have a training schedule

3. in place for you to succeed, one that is flexible and works around your schedule and
lifestyle. They SHOULD have a commitment to your success, and not just for the
monetary reasons. When people have a vested interest in you and give you time it is
understood why. A true leader will assist ANYBODY that is interested in growing and
learning in this business, that is a true leader and mentor to follow.
Also the ongoing individual training and growing that we all should do on a daily bases is
also needed to compete in this ever changing marketplace.
Search Engine (A must to master)
This is an area that scares a lot of newbie’s in this business, so let’s tackle the solution to
this issue. I will cover several different area within this topic so be patient and pick the
avenue that you feel most at ease with and master that first, then tackle the other options I
have listed.
Search engine optimization is not as complicated as some would like you to believe. There
are a few, quick methods that will get you to the top of the search engines quickly and
painlessly. Some of these options will dip into the pocket book but you have control of the
bottom line contribution that you want to make. If funding is an issue I will show you options
later that will cost noting but your time.
Pay-Per-Click
This is paid inclusion in the search engine results. I personally use Google to generate quality
traffic, but it can be expensive. My recommendation is that if you are new to marketing and
inexperienced with Google, do not even attempt to run a Google PPC campaign until you
have read Perry Marshall's "The Definitive Guide to Google Adwords". The good news is I
have the 5 day training program he offers and its available for you through my training
program. Now, if you are bound and determined to concentrate your advertising efforts on
PPC campaigns, you NEED to get your hands on Adspy Pro. This is crucial information that
every PPC advertiser needs. This program will allow you to spy on your competition, as it
will report to you the number of searches, search results, the result/search ratio, AND the
number of PPC campaigns already running on both Google and Overture for all variations of
your keywords. It’s outstanding! What you have to understand with Search Engines is it’s
time consuming at first but once it’s done it will pay you back Over and Over again.
Important Note: If any program is offering you easy money with no work and no
knowledge needed….just look the other way and RUN! A few scams in this industry give
so many great programs a bad rap. I am not saying you have to work long hours and burn
the candle at both ends to succeed in this industry, not at all, with a little time and effort
in the beginning the pay off in the end is HUGE!

4. Search Engine Submission
If you want to generate free search engine traffic, you need to get listed in the 'natural search'
results. Submitting to the Search Engines is your first step you have to take to get this ball
rolling.
I suggest purchasing a Domain name (I use godaddy.com) that is catchy and will attract the
right people to your business then forward it to your replicated site, then get your site listed
with the search engines. Using Submit Equalizer.com, you are able to submit your website to
more than 2,050 select and high quality search engines (including the majors; MSN, Google,
Yahoo, and Overture).
Other marketing areas that work
If you want to get noticed and drive the right traffic to your site, take a serious look at
these options that can be done with no financial investment. These methods are great for
advertising, and will also increase your search engine ranking. Again a little time
investing in the beginning passes HUGE in the end if performed properly from day one!
Articles
Writing and submitting articles to the article directories is an incredibly powerful way to
get free inclusion in the search engines. When you write an article on any subject and
include a link back to your capture page within your ‘authors bio box’, you are creating
links back to your site that STICK. If you consistently submit new articles within your
niche (travel, wellness, communications, whatever), and use the keywords that you are
hoping to target within your article- you WILL get valuable, targeted traffic.
I have found ‘www.secretarticleprofits.com to be an incredible valuable reference guide
for how to make article writing work for my business. If you use this course and learn to
write valuable content, and regularly submit it to article directories- you can’t go wrong!
eZines
Ezines are also a fantastic way of driving traffic to your capture page. Find a topic that
you are familiar with and write your submission. A great place to find the top ezine
traffic sites is at http://ezines.nettop20.com this site separates the ezines by category.
These sites are becoming more popular because it is getting more difficult to find the
content on a topic you are interested in by simply using a search engine. Yes you get the
correct category but some times you have to sift through information that is irrelevant to
your search to find the information needed.

5. Blogging
Blogs will get your website site indexed in the search engines VERY quickly as it is an
instant method of obtaining back links to your website! I HIGHLY recommend that you
run a blog of your own, and advertise your business from your own blog! This way, those
who visit your blog will also see your ad, and your blog will be pointing back to your
website. If you choose to run a blog, you should also submit IT to the search engines for
indexing! You can sign up for your own free blog at www.blogger.com. I have created an
audio blog so people can hear my voice and feel a closer connection to the topic I am
reviewing, I use www.snapvine.com I feel this form of blogging will become more
popular in the near future.
Press Releases
There are internet newswire services such as www.prweb.comto which you can submit Press
Releases, which are well-written news articles about your product or service, complete with
your URL. NOTE: Press Releases are NOT for spamming! You must write your copy as a
news piece. Press Releases are an fantastic way to get your website indexed in the major
search engines in less than 2-3 days. Press releases provide you with HUGE exposure to your
website in minimal time as your press releases are picked up by hundreds of webmasters who
are in search of quality content for their own websites. This results in additional quality back
links for you and all YOU did was submit your Press Release! www.PRWeb.com will
distribute your Press Release for a fee for each Press Release you submit. A much more cost
effective option is to use www.PressEqualizercom, a PC based software which will allow you
to submit UNLIMITED Press Releases as many times as you wish for the one time cost of
the software. Every time I notice my sites slipping in the search engines I write a release, use
the www.PressEqualizercom, link the press release back to my blog, and watch them rise to
the top!
Free Promotional sites
Here is where you can spend the time you have and not the cash you desire to create
traffic to your capture page. I have a list of more then 100 free sites that direct traffic to
your site with the correct script. Again here you are simply trying to catch the interest of
the reader so they will click the link to your URL, so offering free training or leadership
experience here works better then stating you have the best program on the net, these are
the ads from newbie’s that have no leadership or direction.

6. What this business offers you…..
Here are a few free sites:
• www.Kijiji.com
• www.craigslist.org
• www.salespider.com
• www.livedeal.com
• www.classifieds4you.eu
• www.usfreeads.com
• www.domesticsale.com
• www.freeadscity.com
Video
This is another great venue that is exploding in recent times thanks to sites like
www.youtube.com and www.myspace.com promoting your online business on these sites
creates a massive amount of traffic for me and my business. Another reason to explore
these sites is networking, people use these sites today to review the online business world
visually. Something that I also did to assist in manifesting my dreams and goals is create
a Mind Movie. This is my perspective of what my life looks like, and in watching my
mind movie daily it assists in guiding me in that direction. Check it out at
www.mindmovie.com I felt it assisted in my progress.
You have the leads …What next?

7. Sign the leaders and potential leaders to your team!
O.K, you have the leads flowing in, what next? Convert that lead into
ASSOCIATES…that’s right ASSOCIATES not sales. I like to call those sign ups
associates because they are now part of my team. When the term sale is used you are
treating this life changing opportunity that they have just moved towards as simply
CASH in your pocket. Don’t do that!! If you want to stay in this game long enough to
make your fortune, please stay away from the mentality of calling these SALES!
Important Note: Remember this when you are talking when you should be listening to
your prospect! “You can not say the wrong thing to the right person”, but you
can talk them into joining under a different sponsor or different company. Two ears one
mouth…do the math listen!
Back to those ASSOCIATES!!
They just requested information about your business, or even better they picked up the
phone and called you, what next?
Do not treat this like chasing cattle into the barn; believe me you do not want all the leads
you have to convert to ASSOCIATES, no joking, for real! All you will get in return is
headaches! Hey this is my BUSINESS, and I treat it like one. Would you hire anybody
that applied for a position in your business?........... Hell No!
You have to ask them if they have 5-7 minutes for a few simple questions, if they agree,
you interview them, if they persist in taking control of the conversation and start asking
questions, let them go. Tell them you are selective in the people you invite on your team
and say good-bye and thank them for their interest. This way you find out real quick if
they are interested.
This interview process although sort in duration covers some very important issues. For
the sake of time, again my wife tells me to get to the point, remember! I have the full
script and questions available to anyone that requests it, on my team or not! I will move
on.
Still haven’t signed the ASSOCIATE yet!

8. Not everyone who is going to sign up will sign up immediately. There are people out there
that will talk themselves out of any form of success. However there are people who do not act
immediately when they see a good thing. Get yourself an auto-responder. I have significantly
increased my conversion rate by doing so, as people will often come back weeks and even
months later and sign up!
If you do not know what an auto-responder is, you must learn now. You will need to learn
how to use one in order to automatically follow up with people. Statistically, a potential
customer needs to see your ad an average of 8 times before they are confident enough to
make a purchase. An auto-responder series will follow up with your leads via email and
substantially increase your conversion rate. www.Aweber.com offers affordable monthly
subscriptions for their services. They have more features than are usually available with your
standard auto-responder, and they have free version to check them out. I personally use
www.Aweber.com. More importantly, it allows me to import the people who opt-in to my
affiliate programs, without having to send them a confirmation email. I can follow up with
them FOREVER, or until they opt-out. You would be surprised to know how many people
have been on my list for months before joining me in my primary business.
It is imperative that you learn to use your auto-responder to automatically follow up with
your potential customers.
Marketing with bulk E-mail lists
The truth is that direct email marketing is still running strong, you just need to know how to
do it correctly and you must be able to adjust to an ever changing industry.
I've spoken with hundreds of different moneymaker's in the networking industry and a large
percentage of them have their own dedicated mailing server. This is because they know that
networking is a numbers game and email still is the least expensive way to make massive
contacts around the country and the world.
The process behind email marketing is buying large batches of home business opportunity
seeker leads and emailing them with your offer. These people are officially 'shopping' for a
way to make money online. If you have a legitimate money maker, you may have what they
are looking for.
There are a few things you need in order to get started.
Lead Capture Page
If your company does not provide you with a good lead capture page, OR if they will not
allow you to use your lead capture page in email marketing, you will need to either make
your own, using, or a service like that at www.marketingburst.com

9. www.sitesell.comwill give you full control over the look and feel of your web site. You can
also insert any tracking code you may want to (like the Google pay per click conversion
code). However, if you aren't ready to learn how to build your own web sites, the folks at
www.sitecube.com have excellent templates available to you.

10. The Auto-responder
You'll need an auto-responder set up so that you can put the lead capture form on your lead
capture page.
I use www.aweber.com. I attribute at least 50% of my success to the auto-responder
messages that go out to my list like clockwork, forever- or until they opt-out! This is a vital
part of the business that is not covered with most programs.
Leads to E-mail
Now, this is a huge source of frustration and worry for so many! Leads, leads, leads. Who
has the best ones, for the best price? I don't know. What I do know, is that for the kind of
bulk emailing that I do- the leads don't have to be great to get a response. I generally buy the
least expensive, non incentivised, biz op seeker leads I can get my hands on.
Offline Advertising
This is a goldmine folks. There is far less competition offline -- you will probably be among
three other ads at the most, as opposed to thousands on the net. You may want to run your
ads through a Statewide Classified Ad Network (SCAN). By following this one method, you
will save yourself thousands of dollars. You will find some great sources at this site for
advertising www.newspapers.com .
Wrap things up!
If you are a newbie or someone looking to increase their present online income, I feel
confident that if you implement all or most of these methods I have listed above, success will
indeed be in your future. Again, don’t forget to stay positive and FEEL the success that is
yours to obtain.
Also make sure you do something every day, even if it is placing one ad. Every little bit helps
to drive the business in your direction….STAY CONSISTANT!
What are you waiting for? Get to work! You are well on your way to creating an
extraordinary income!

11. The view from your anchored yacht….
P.S This is just a snapshot of the training resources that I have to share with you, so if you
are interested in obtaining more information on making it in the online home business
industry please feel free to contact me.
To your success and dreams,
All the best,
Shawn Murphy
709-728-6178
Shawnandkerri@nf.sympatico.ca
http://edctraining.com