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Use of social media to leverage your business
1.
Use of social
mediato leverage business
2.
Use of this
presentation Convince the organization to go social Building a social enterprise CHALLENGE EASY
3.
We will cover
What is social media? Why to use social media in business? How to use social media in business? Who all are doing it right?
4.
5.
6.
7.
8.
Why to use
social media in business?
9.
Few data on
presence of customers over internet – Indian Context 27.5bn searches /- month
10.
Few data on
presence of customers over internet – Indian Context 22.7bn searches /- month
11.
Few data on
presence of customers over internet – Indian Context 4.5mn
12.
Few data on
presence of customers over internet – Indian Context 19mn 31mn 7mn 5.2mn 9mn
13.
Few data on
presence of customers over internet – Indian Context E-commerce
14.
Why Facebook?
15.
Why Facebook?
16.
Why Facebook?
17.
Why Facebook?
18.
Why Facebook?
19.
Why Twitter?
20.
Why Twitter?
21.
Why Twitter?
22.
Why Twitter?
23.
Why Blogs?
24.
Why Linkedin?
25.
Why Linkedin?
26.
Why Google?
27.
Why Google?
28.
Why Google?
29.
Why Google?
30.
Therefore presence over
Google is a hygiene factor for organizationsfor a very simple reason If Googlecan’t find you Neither will anybody else
31.
HOW???
32.
33.
34.
35.
36.
Jargon : Profiling
37.
Jargon : Core
Competency
38.
Remember MC Classes???
39.
40.
41.
42.
Building a social
enterprise
43.
44.
45.
46.
47.
48.
49.
50.
51.
Analyzing your brand
Facebook Fan Page Twitter Page LinkedIn Page Wiki Page Company Blogs Google Affiliate Sites Linking
52.
53.
Executing online campaign
Activities CPC PPC Facebook Analytics Keywords Link Building
54.
Tracking your brand
Tracking your campaign ANALYTICS!
55.
SME Rush Social
Mention Google Analytics Trends
56.
Social Media for
CRM
57.
58.
59.
Who all are
doing it rightly?
60.
61.
62.
63.
64.
65.
66.
Recruitment Offers Contests
Involvement Product Design Celebration Ad Campaign Design Lead Generation
67.
SongshareContestsOffersBiggest FanQuestionsYoutubePollDiscussionsRakshaBandhan Plans
68.
69.
70.
71.
72.