Nahid Anjum

brand ifb basel ii sony operations logistics accord measurement operational tata sky positioning retail management spencer's klapana chawla leadership mind alike great think bank icici strategic management business model derived demand plywood chain dishwasher b2b market commercial segmentation risk norms three pillars capital tier social media business it fmcg industry recruitment selection valuation equity image mumbai dabbawalas efficiency attitude attribute multi model means end chain values benefit attributes cadbury re-positioning distance education distance learning business school business plan male preference male gender selection market research retail sector reward management distribution pantene channel buying mobile phone behaviour consumer augmented product expected product services core needs understanding the needs consumer buying behaviour bridge digital divide teledesic space launch non-rocket space elevator hospital industry organizational culture hospital culture tide brand dossier