Making Music videos and Constructive Critique

1. MUSICVIDEO & CRITIQUE
Shannon Walsh / sm2002 / School of Creative Media, City University Hong Kong
CLASS 8

3. Giving Constructive Criticism
• Helpful, well thought-through, reasoned, and gives ways to improve and get
better
• It should be CLEAR, SPECIFIC, DETAILED, and ACTIONALBE
• Using “I” – Making clear it is your particular viewpoint.
Managing Criticism
• Take notes of what is being said that you can read later and separate from
emotional responses
• Try to listen intently without getting defensive, remember it’s not personal
• Be open to different viewpoints and remember that you are trying to make the
best work possible
• Not all criticisms and opinions need to be taken on board, weigh it against what
you think and feel

5. 1. Is the criticism truly constructive? Here are some
synonyms for “constructive”: Positive, helpful, productive,
useful, beneficial, and practical.Antonym: Destructive.
2. Why am I offering this criticism in the first place? Is it
because I’m trying to be helpful or just because I’m an
a**hole?
1. Is the criticism necessary and appropriate? Does it have a
great impact on the “grander scheme of things”, or am I
just being nitpicky.Will focusing on this issue be worth the
time and effort in the long run?
2. Do I have the right, or better yet - have I earned the
right to speak into this person’s life?The difference
between “management” and “leadership” has a lot to do
with the relationship you have with your team. “Managers”
tend to focus on control, whereas real leaders take people
to the next level.
3. Finally, have I noticed at least two things to compliment
before commencing with the criticism?
From: http://n8tip.com/the-hamburger-method-of-constructive-criticism-
works-for-vegetarians-too

6. • Does the edit make sense?Were you confused?When? About what?
• Is the story clear? If not, why not?
• Are there shots that really work?Are there shots you don’t like?Why and
why not?
• Is there a clear flow & rhythm to the edit? Does it feel smooth, or is it
disruptive?
• What is your emotional response to the edit?
• To the characters? Did you have certain feelings or responses to
characters? Elaborate
• Was the pacing too slow or too fast?
• Were there cuts that jumped out (this can be a good or bad thing)
• Were there moments you felt your attention drifting? Make note of those
shots
Add specific questions that you want test viewers to answer for you

7. What works and what doesn’t work about this video? Identify what you like, how the edit is put together.

8. The Art of Editing

9. https://www.youtube.com/watch?v=HFpweGAIekU

10.  Concept development
 Funding
 Storyboarding
 Crew & Cast
 Locations, Equipment
 Costumes & Makeup
 Shooting
 Editing
 Post-Production
 Delivery

11. Shooting in the deep winter in Montreal

12. PuppetArtist Clea Minaker creating shadows – photos by Susan Moss

16. Finding an idea
 Most of you won’t be shooting your own material
for this assignment, but you will still have to
consider what kinds of images you want to use,
and where you will find them.
 How do the images fit with the music, or the
concept of the band?
 “Forming Ideas for MusicVideos” (5 min)
 https://www.youtube.com/watch?v=gLP4yZP6ZA4

17. Finding images
 Archival image research in the library, other
films, on the web, from your own archive of
material you have shot.