The document discusses Shane Gibson's blog on building an online tribe and becoming an exponential influencer through social media. It provides tips on thought leadership, the 5 stages of consent in gaining engagement (discovery, consumption, interaction, connection, consent), and 9 rules for social engagement, including stopping pitches, contributing to community, and amplifying content through connections. The goal is to publish content consistently across multiple platforms to build an audience and influence.

1. @ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential
Influencer
Build an Online
Tribe that
Accelerates
Your Marketing
Efforts
ShaneGibson
Author&ProfessionalSpeaker
@ShaneGibson

2. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Selling
“… is about creating an
environment where an act of
faith can take place”

3. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Creating Trust
Value added frequent engagement
consistently over time.
More value + more time = more trust

4. @ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential
Influencer
1. Building a magnetic brand
2. The 3 elements of Thought Leadership
3. The 5 Stages of Consent
4. The 9 Immutable Laws of Social Selling
5. Recruiting and connecting with influencers

5. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@Garyvee

6. @ShaneGibson Live Blog: SalesAcademy.ca/blog
“Leadership is influence.”
- John C. Maxwell

7. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
Relevant
Engaging
Conversations
networker

8. @ShaneGibson Live Blog: SalesAcademy.ca/blog

9. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
@ShaneGibson

10. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery

11. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Being Discoverable
•Google places
•SEO
•All major social media profiles
•Guest blogging/writing
•Press releases
•Writing reviews

12. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levinson

13. @ShaneGibson Live Blog: SalesAcademy.ca/blog

14. @ShaneGibson Live Blog: SalesAcademy.ca/blog

15. @ShaneGibson Live Blog: SalesAcademy.ca/blog

16. @ShaneGibson Live Blog: SalesAcademy.ca/blog

17. @ShaneGibson Live Blog: SalesAcademy.ca/blog

18. @ShaneGibson Live Blog: SalesAcademy.ca/blog

19. @ShaneGibson Live Blog: SalesAcademy.ca/blog

20. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Content Formula
•Know your audience and nano-tribes
•Monitor, listen and learn
•Create and curate content online and
offline that fulfils a need, solves a problem
or helps someone achieve a goal.
•Use multiple platforms, profiles and media
to expand reach

21. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Interaction

22. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Connection

23. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Consent
Sell to me
Educate me
Stay in-touch
Build a relationship

24. @ShaneGibson Live Blog: SalesAcademy.ca/blog
“It doesn’t scale
because we tell the
world, It scales
because if we treat
5 people so well
they will tell other
people... and they
will tell five, and
those become
twenty and that’s
when it scales.”
- Seth Godin

25. @ShaneGibson Live Blog: SalesAcademy.ca/blog
9 Rules of Engagement
@ShaneGibson@Sjagger
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!

26. @ShaneGibson Live Blog: SalesAcademy.ca/blog

27. @ShaneGibson Live Blog: SalesAcademy.ca/blog

28. @ShaneGibson Live Blog: SalesAcademy.ca/blog
@JeffBooth @RobBanks

29. @ShaneGibson Live Blog: SalesAcademy.ca/blog
@PeterAceto

30. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Publish!

31. @ShaneGibson Live Blog: SalesAcademy.ca/blog

32. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Build a Tribe

33. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Influence
1. Master the 5 Stages of Consent
2. Build Community
3. Publish all the time in multiple mediums
“Connect, promote and uplift enough
people and you will rise to the top.”

34. @ShaneGibson Live Blog: SalesAcademy.ca/blog
Let’s Connect!
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
shane@shanegibson.com
604-351-2328
ebook: http://closingbigger.net/saleshacks