Gonzaga University

Spokane, Washington Area, WA United States

Advertising / Marketing / PR

Adjunct Professor of Digital Marketing 489 at Gonzaga University. The goal for this class is to bridge the gap between digital marketing theory and current in-the-trenches digital marketing best practices to prepare students for a marketing career upon graduation. Areas of emphasis include branding, audience targeting, social media, website best practices, analytics, PR, organic & paid search, usability and split-testing.