Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

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Shai Coggins

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Growing Your Nonprofit Social Media Strategy Connecting Up 2011 Conference Reboot Your Nonprofit Twitter Hash Tag: #CU11 Melbourne, Australia 1 – 3 June 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins

Social Media Use in Australia (2011) Video Source: Box Hill Institute

Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)

Recruit volunteers Engage with Stakeholders Fundraising Campaign

Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787

Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY

Growth Stage: SIT ,[object Object],[object Object],[object Object]

Growth Stage: CRAWL ,[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Stage: WALK ,[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Stage: RUN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Stage: FLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages

Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org

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Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

1. Growing Your Nonprofit Social Media Strategy Connecting Up 2011 Conference Reboot Your Nonprofit Twitter Hash Tag: #CU11 Melbourne, Australia 1 – 3 June 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins

4. Social Media Use in Australia (2011) Video Source: Box Hill Institute

5. Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)

7. Word of Mouth = Social Networking

9. Recruit volunteers Engage with Stakeholders Fundraising Campaign

10. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787

11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY

12.

13.

14.

15.

16.

17. Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages

18. Social Media Strategy

19. Growth Tips: PLAN

20. Growth Tips: EXECUTE

21. Growth Tips: MEASURE & ANALYSE

22.

23. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org

24. Thank You!

Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

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