Personal Information
Organização/Local de trabalho
San Francisco Bay Area, CA United States
Cargo
Christina Sponselli is UC Berkeley's Director of Social Media
Setor
Technology / Software / Internet
Site
cal.berkeley.edu
Sobre
Developed social media campaign for UC Berkeley's first 24-hour fundraiser that received $5.3 in donations through more than 7,000 gifts, the most the university has ever received online in one day. The social campaign was conducted over multiple social media channels.
Created successful social media strategies, including creating brand ambassador program that recruited social influencers to be ambassadors for Berkeley.
Project lead in development and launch of campus-wide alumni network, including data Integration, developing user experience, conducting user testing, and collaborating with front- and back-end developers.
Created single sign-on to campus services by integrating campus...
Marcadores
social media
uc berkeley
alumni relations
higher edu
social justice
lgbt
teachacceptance
donations
fundraising
campaign
cal
colleges and universities
social
case
Ver mais
Apresentações
(6)Documentos
(1)Gostaram
(2)Social CRM: The New Rules of Relationship Management
Jeremiah Owyang
•
Há 14 anos
Understand Your Customers' Social Behaviors
Charlene Li
•
Há 14 anos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area, CA United States
Cargo
Christina Sponselli is UC Berkeley's Director of Social Media
Setor
Technology / Software / Internet
Site
cal.berkeley.edu
Sobre
Developed social media campaign for UC Berkeley's first 24-hour fundraiser that received $5.3 in donations through more than 7,000 gifts, the most the university has ever received online in one day. The social campaign was conducted over multiple social media channels.
Created successful social media strategies, including creating brand ambassador program that recruited social influencers to be ambassadors for Berkeley.
Project lead in development and launch of campus-wide alumni network, including data Integration, developing user experience, conducting user testing, and collaborating with front- and back-end developers.
Created single sign-on to campus services by integrating campus...
Marcadores
social media
uc berkeley
alumni relations
higher edu
social justice
lgbt
teachacceptance
donations
fundraising
campaign
cal
colleges and universities
social
case
Ver mais