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Web Content Deployment Patterns
presented by Seth Gottlieb
The Gilbane Conference
San Francisco, CA
June, 2009
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Patterns?
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Patterns?
Re-usable
solutions to
recurring
problems
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All WCM systems do it
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All WCM systems do it
When?
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Key distinction
FRY BAKE
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Different architectures
Request Time Publish Time
FRY BAKE
!=
delivery publisher delivery
repository repository
management management
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Key distinction
PULL PUSH
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Each has its advantages
FRY BAKE
Dynamism Performance/
Stability
personalization availability
high traffic
access control
cost savings
“website in a box” decoupling
immediacy
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The products have chosen
FRY BAKE
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The products have chosen
FRY BAKE
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Each can compensate
FRY BAKE
Dynamism Performance/
Stability
caching code publishing
clustering fragment publishing
structured publishing
dynamic client
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Code publishing (parbaked)
>> Strategy:
Use the CMS to publish
unexecuted scripting code to an
active delivery tier
>> Advantages
.. Good for small touches of
dynamism with “Model 1”
architectures
.. Choose your own scripting
language
>> Disadvantages:
.. Breaks “MVC” because model
is baked into the view
.. Deployment issues on Java.
Better for .NET and PHP based
delivery tiers.
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Dynamic client
>> Strategy:
Statically publish content
and use Javascript on the
client to add dynamism
>> Advantages
.. Minimal disruption to static
publishing system
.. Lightweight integration
across multiple systems
>> Disadvantages:
.. Security can be a problem
.. SEO issues
.. Accessibility issues
.. Browser compatibility
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Fragment publishing
>> Strategy:
Use the CMS to publish
HTML fragments that can be
assembled by a dynamic web
application
>> Advantages
.. Good for static blocks like
headers, footers, and
“about pages”
.. Works well with portals
>> Disadvantages:
.. Preview issues
.. Fragments are static
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Structured publishing
>> Strategy:
Use the CMS to publish
structured content into a
dynamic web application
>> Advantages
.. Maximum flexibility on the
delivery tier
.. Maximum de-coupling:
“Separation of Concerns.”
>> Disadvantages:
.. Need to have a data driven
delivery tier
.. Preview is often
problematic
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Key challenges
>> Baking systems
.. constant publishing
.. extensive interlinking
.. user generated content
>> Frying systems
.. distributed delivery data centers
.. highly variable traffic
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Thank You
Seth Gottlieb
Content Here
seth@contenthere.net
http://www.contenthere.net
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