The document discusses the impact of media on young people's culture and lifestyle in Coimbatore, India. It conducted interviews of 25 people ages 18-25. The findings showed that mobile phones were used most, followed by the internet and TV. Respondents spent 1-8 hours a day on their phones. They placed less priority on traditional values and more on partying, music, movies and fast food. Their dress styles shifted from traditional to tighter jeans and tops influenced by celebrities. Media has changed how people find partners by allowing profiles on sites like Shaadi.com instead of traditional parental introductions.

1. G. Radha, Head & Assistant Professor & Jisha.K, Research Scholar