Be on-topic, current AND organized in advance with your original and curated content. Manage your content with a properly designed content calendar and never be at a loss for content again. Sendible and Basim Mirza show you how to set-up your calendar and how to improve what you are already working with. No more stress, panic and deadlines that come and go. Start content calendaring now!

1. Basim Mirza, Author, Speaker and Trainer
Stacey Berold-Kutscher, Head of Marketing

2. Agenda
Introduction
Why content calendars
5 reasons your calendar isn’t working
5 tips to get going with
Q&A
@Sendible @bazmirza
#SendibleWebinar

3. Why spend time on a calendar?
#contentmarketing
Strategy, organisation and project management
Align content with important dates
Be on the same page as your team
Inspiration – kiss writers block goodbye!
You can be organised and current at the same time
@Sendible @bazmirza
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4. Just some stats to back that up…
48% of B2C marketers and 42% of B2B marketers publish
more than once a week - Content Marketing Institute
93% of B2B marketers use content marketing – Top Rank
On average, content marketers shoot for this division of
content: 61% created, 27% curated, 12% syndicated - Curata
At least 29% are producing multiple assets per week– LookBookHQ
@Sendible @bazmirza
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5. Reason #1 You aren’t planning
You aren’t planning
- Campaigns must be planned strategically
- It’s not a day to day think - you must think about the
months ahead
- If you’re not planning your content, you will come u
p with low quality content on the spot
Solution
Take the time to PLAN
@Sendible @bazmirza
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6. January
February
March
April
May
Campaign Calendar

7. Reason #2 Too many calendars
You have too many calendars
Who follows what?
Who manages the calendar?
You need one calendar to rule them all
Bird’s eye view of content
Keep your team on the same page
Then have a scheduler for each
channel
@Sendible @bazmirza
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8. Reason #3 You don’t share
You aren’t sharing your calendar
- Train your team on the process and save time
for yourself
- If you’re an agency, your clients will benefit im
mensely from this process and be kept up to
date
- Multiple contributors can view and edit the
content calendar
@Sendible @bazmirza
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9. Reason #4 You don’t use a template
You don’t have a calendar template
What can we expect to see on the calendar
What does it mean, and what should I plan?
Decide on info needed and stick to it
Channel, person, topic
Date, scheduled, published
Even make use of place holders
@Sendible @bazmirza
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10. Reason #5 You don’t brainstorm
You aren’t brainstorming
Coming up with content can be a challenge, and planning
it all ahead
Brainstorm!
- Get your team involved on a weekly basis. Have them
author the content and contribute to the blog. Make it a
competition.
- You can also ask question from clients on what they
want to know.
@Sendible @bazmirza
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11. Planning Ahead

12. Bonus tips to get you going
Here are some tips!
@Sendible @bazmirza
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13. Tip #1: Update old content
Leave room in your schedule for existing content
Republish relevant content after a refresh
Add existing content to new pieces through links
Schedule this into the calendar (or add as a
description in the topic)
Balance your calendar for best resource allocation
@Sendible @bazmirza
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14. Tip #2: Get Marketing and Sales Involved
Give access to your team, and have “flawless
delegation”. The Content Calendar must begin to have
its own life.
Set goals on how much production you’d like, and use
that goal to build metric goals on how your sales
should perform based on the contribution.
@Sendible @bazmirza
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15. Tip #3: Create evergreen content
Industry and expert pieces are timeless
Have expert industry pieces written and ready
Use guest writers who meet your standards for
interesting, external opinion pieces
Use slow periods to replenish your supply
Make sure ideas go into the calendar
See what your competitors are writing about
@Sendible @bazmirza
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16. Tip #4: Plan 4-6 months in advance
When building marketing campaigns behind your
products and services, be sure to plan 4-6 months
ahead. Then plan your content around the campaign.
Target your content based on the products you’re
selling, that way you start capturing organic traffic
that’s relevant.
@Sendible @bazmirza
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17. Tip #5: Harness the power of curated content
Use curated content as part of your strategy
Shows you are on-top of industry news
Help with brand awareness within the industry
Brings in other voices, tones and styles
Find the right technologies to support
Smart and relevant article streaming
Automate/schedule curated content from the outset
@Sendible @bazmirza
#SendibleWebinar

18. Some free calendars to get you started
Excel
And oldie but a goodie
Use ready made templates from experts
Trello
Free, additional paid features
Calendar view, easy to shift around
@Sendible @bazmirza
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19. Do you have any questions?
Sendible
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London, England N12 8LY
sales@sendible.com
(UK) 0208 123 1526
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(AUS) 280 114 841
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