Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.

1. #SEMrushLive

2. Amel Mehenaoui
SEO & Analytics Consultant
MobiWebMedia, Speaker
(514) 686-1035
amel@mobiwebmedia.com@amelm
#SEMrushLive

3. 3
QUICK POLL
#SEMrushLive

4. 4
What You Will Learn Today:
-The 3-Key Elements Your Campaign Must Have
to Survive & Thrive
-The 1-Critical Component Your Business Must Have
Before Building a Landing Page
-The Most Overlooked Metric That You Should Improve to
Double Your Revenue
- Case Study: A Weird Niche Campaign that's Currently
Making $17,947 Per Day!
@amelm
#SEMrushLive

5. - A standalone web page distinct from
your main website
- Designed for a single focused objective.
@amelm Source: unbounce
In marketing and advertising, we commonly refer to a landing page as being:

6. 6
Marketers Build a
New Landing Page
for Each Marketing
Campaign.
@amelm
48%
Source: MarketingSherpa

7. @amelm
WHAT ARE THE 3-KEY ELEMENTS
YOUR CAMPAIGN MUST HAVE
Going Beyond the Landing Page to Grow Your Business
#SEMrushLive

8. #1. A Revenue-Focused Sales Funnel
@amelm #SEMrushLive

9. 9
@amelm
Source: MarketingSherpa
68
of B2B businesses use
landing pages to garner
new sale leads
for future conversion
%

10. Typical Landing Page Offer
@amelm Source: https://moz.com/ugc/the-clickthrough-the-lead-capture-and-the-infommercial

11. Typical Landing Page Offer
@amelm #SEMrushLive

15. 15
@amelm Source: MarketingSherpa
of Offers Have Multiple
Offers Built in.48
%

16. 1. Revenue-Focused Sales Funnel
@amelm
Landing
Page
Front End
Product
Up-Sell
Product
High End
Product
Traffic
#SEMrushLive

17. #2. Funnel Stacked Value Ladder
@amelm #SEMrushLive

18. Your Landing Page should be the
First Step of Your Value Ladder!
@amelm
Looking Beyond Your Landing Page!
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19. 2. Funnel Stacked Value Ladder
@amelm #SEMrushLive

20. 2. Funnel Stacked Value Ladder
@amelm
FREE
+
SHIPPING
PRODUCT
LAUNCH
FUNNEL
HIGH TICKET
COACHING
FUNNEL
CONTINUITY
#SEMrushLive

21. [Example] Building a Value Ladder
@amelm

22. [Example] Building a Value Ladder
@amelm

23. [Example] Building a Value Ladder
@amelm

24. 2. Funnel Stacked Value Ladder
@amelm #SEMrushLive

25. [Example] Building a Value Ladder
@amelm

26. #3. 360° Automated Follow-up System
@amelm #SEMrushLive

27. 27
@amelm
Source: Capterra, 2014
47
Nurtured leads
make
%
Larger purchases than
non-nurtured leads.

28. 28
@amelm
Source: The Economist Intelligence Unit, Mind the Marketing Gap, Mar 2013
#1
Emailis ranked
as the
preferred communication channel by
consumers for initial introduction to a
product/service, learning about a
product/service, and post-purchase
follow-up about a product/service.

29. 3. Automated Follow-up System
@amelm
Landing
Page
Front End
Product
Up-Sell
Product
High End
Product
Traffic
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
#SEMrushLive

30. #2. Funnel Stacked Value Ladder
@amelm #SEMrushLive
#3. Automated Follow-up System
#1. A Revenue-Focused Sales Funnel
THE 3-KEY ELEMENTS
YOUR CAMPAIGN MUST HAVE
Going Beyond the Landing Page to Grow Your Business

31. @amelm
[CASE STUDY] Weird Campaign
Making $17,947 per Day!
Russell Brunson
Nerve Supplement
#SEMrushLive

32. @amelm
- Almost walked away from a sales funnel
they spent 18 months trying to perfect.
- Funnel was creating customers at a loss
- For every $1 put into ads, they were
getting back about $0.40
[CASE STUDY] Weird Campaign
Making $17,947 per Day!
Nerve Supplement
#SEMrushLive

33. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Learn to Ask the
Right Questions!
How to improve your Funnel?
#SEMrushLive

34. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
First) How much does it cost you
to acquire a customer?
Depending on the traffic source,
they averaged about $80 to
acquire a customer
#SEMrushLive

35. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Second) What's your average
cart value?
Huh...? Cart Value? What's that
mean? Why aren't you asking me
about my conversion rates?
#SEMrushLive

36. [CASE STUDY] Weird Campaig
Making $17,947 per Day!
@amelm
Your average cart value is
How much money you make on
average, in the shopping cart
(including your upsells,
downsales, etc...), when someone
buys through your sales funnel.

37. @amelm
Second) What's your average
cart value?
Russell went back to the drawing
board, started crunching their
numbers, and figured out that their
average shopping cart value was
ONLY about $32.
[CASE STUDY] Weird Campaign
Making $17,947 per Day!

38. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Problem Identified!
The conversion Rate of the Funnel
might have been awesome…their
cart value disappointing.
$32 back out
$80 to acquire
- $48

39. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Solution Implemented!
Changed the first upsell, and did a
bundle pack that sold 6 bottles.
Created another product for a
second upsell, and then a third.

40. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Positive Results!
Within hours, they had a winner.
They were averaging about
$163 cart value on day #1
(before any follow ups went out!!!)
$163 back out
$80 to acquire
$83
ROI

41. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Amazing Results!
- Within a month, they passed
$100K in sales.
- Within 2 months, over $300K.
- By month #3, less than 90 days after
making changes, they had passed the
$500k a month mark!
#SEMrushLive

42. [CASE STUDY] Weird Campaign
Making $17,947 per Day!
@amelm
Winning Formula!?
$1 in… $2 back out!
#SEMrushLive

43. Growing Your Business
Beyond the Landing Page…
@amelm
1. Make an inventory of all the great products you
alrady have.
2. Draw your Value Ladder and place your
products in the correct Value Step.
3. Find ways to increase your Shopping Cart Value
in your Sales Funnel. Adding relevant upsells,
downsale, One-time-Offers etc.
4. Map out the right sequence your offers are
presented in the Sales Funnel
5. Create and integrated an automated email
follow-up system for your funnel
#SEMrushLive

44. 44
@amelm
KNOWLEDGE + ACTION = SUCCESS!

45. SPECIAL OFFER
SEOabout.com/go
SEOabout.com/offer/webinar@amelm

46. 46
QUICK POLL

47. @amelm
Questions?
#SEMrushLive