An outline of the volunteer groups that make up the Creative Week Production Team and their objectives.

1. Creative Week 2013
Volunteer Production & Promotion Team
Event Relations:
‣ Mission: Recruit events to be part of Creative Week and take great care of
them all along the way.
‣ Goals:
‣ 25+ events registered with Creative Week
‣ 1+ event in each of the seven counties
‣ 90%+ of participating events report great value and a terrific experience
‣ Team members so far:
‣ Vanessa Solesbee, The Solesbee Group
Media & Promotion:
‣ Mission: Promote Creative Week as far and wide as possible through
development and execution of media partnerships.
‣ Goals:
‣ 100,000 impressions/touches through promotion throughout the region
‣ National media mention of the Week
‣ Viral sharing of Creative Week photos/blogs/video
‣ 5000 attendees over the course of the Week
‣ 90%+ of media partners report great value and a terrific experience
‣ Team Members so far:
‣ Jamie Kelly, Cornell College
‣ Kelli Andersen, City of Iowa City
‣ Quinn Pettifer
‣ Eric Hanson, ICAD
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

2. Brand Experience:
‣ Mission: Wrap Creative Week 2013 with great design and a community
building culture that sets the tone, makes a statement about our region, and
creates an awesome experience for everyone who is part of it.
‣ Goals:
‣ Viral sharing of Creative Week photos/blogs/video
‣ 90%+ of sponsors, partners, volunteers and participants report great
value and a terrific experience
‣ Cross-corridor connections made and a sense of place further
established
Team Members so far:
‣ Kamry Rea, Park Cedar Rapids
‣ Will Lenzen Jr, Blue Zones Cedar Rapids
Parties & Marquee Event Production:
‣ Mission: Produce up to one to three events for Creative Week that embody
the values of the Creative Corridor, give the attendees a region-wide sense of
a place and create cross-Corridor connections.
‣ Goals:
‣ Cross-corridor connections made and a sense of place further
established
‣ 90%+ of event attendees report great value and a terrific experience at
the Creative Week parties and marquee event
‣ Team Members so far:
‣ Anne Ohrt, Geonetric
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

3. Sponsors & Special Partnerships:
‣ Mission: Expand the budget and production possibilities for Creative Week
by developing partnerships with creative companies and organizations in the
region not yet engaged in the Creative Corridor and take great care of them
throughout the lead-up, Week of and follow-through of the festival.
‣ Goals:
‣ Raise $50,000 for production and promotion expenses.
‣ Build in-kind partnerships for specific aspects of the Week
‣ 90%+ of sponsors and partners report great value and a terrific
experience being part of Creative Week
‣ Team Members so far:
‣ David Tominsky, CoreTCS
‣ Paulette Milewski, Kirkwood Community College
Volunteer Team:
‣ Mission: Recruit and onboard volunteers to be part of Creative Week and
take great care of them all along the way.
‣ Goals:
‣ 90%+ of volunteers report great value and a terrific experience being
part of Creative Week
‣ Cross-corridor connections made and a sense of place further
established
‣ Team Members so far:
‣ Ashley Zierath, UI JPEC
‣ Amber O’Connor, Options of Linn County
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

4. Tracking the Awesome:
‣ Mission: Track and measure the impact and participant experience of
Creative Week, document the Week through photography, videography and
blogging and support each of the other teams with strong follow-through
after the Week.
‣ Goals:
‣ Viral sharing of Creative Week photos/blogs/video
‣ 90%+ of sponsors, partners, volunteers and participants report great
value
‣ Cross-corridor connections made and a sense of place further
established
‣ Team Members so far:
‣ Holly Garner, Pearson
‣ Jenny Noyce, Pomerantz Career Center
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co