From Big Data to big business! Nowadays, only 5% of the data generated in the cities is utilized for something it wasn’t created for. Using an underground trip card “only means” you are allowed to travel, we discard information that could let us optimize routes, lines, waiting times, etc. In 2025 billions of sensors will invade our cities trying to make our life easier, sensors in traffic lights, parks or streets. Can you imagine? At BBVA the future is now so we found an alternative approach to Big Data, based on people rather than sensors. This is the story of how we were able to transform a large number of financial transactions into actionable innovative services.

2. From Big Data to Big Business
SDNC13 - Cardiff, UK
19th of November 2013
Maria José Jordá García
BBVA Innovation Director
@mariajosejorda

3. The World

4. Russia
Turkey
China
Brazil
México
Indonesia
Egypt
India
Emerging and Growing Leading
Economies

5. Para ver esta película, debe
disponer de QuickTime™ y de
un descompresor .

6. 5

7. The Data

8. Particle Physics
Large Hadron Collider
15 PB
Human Genomics
7000 PB (1GB/person)
Internet Archive
1PB
Annual Email
Traffic
No Spam
300PB+

9. Big Data
90% of stored data has been created
only in the past 2 years

11. The Meta - World

15. 26Million Transactions a day

20. 15%
40%

22. Average Transactions - Gay Pride week

23. Expenses increase compared to a normal week
Dark green = increment of more than 900% !

24. Pulse of the city during the Gay Pride week

25. Data into business
opportunities

27. How much do merchants know?

28. New business we can create or design

29. Designing the future together

30. Innovation Center

31. Innovation Center

32. Design
thinkers
Open Innovation Model
Co-Development
Spin Off
Knowledge
- Ideas
- Technologies
External
platform
Co-Branding
Venturing

33. Open Platform
Developers
Apps
API s (Actives
Exposition)
Digital
Assets
User
s

34. Innova Challenge

35. www.centrodeinnovacionbbva.com
mariajose.jorda@bbva.com
@mariajosejorda