This document provides an introduction to startups. It defines a startup as a temporary organization used to search for a repeatable and scalable business model. Startups aim to grow and scale rapidly. The document outlines key startup terminology like minimum viable product, lean startup, and the differences between angel investors and venture capitalists. It discusses developing an idea and product, building a team, and executing on the vision. Successful startups require a combination of a good idea, product, execution, team, and luck. The document provides resources for learning more about startups and assigns students to create an elevator pitch for a hypothetical startup team or idea.

1. By Sathittham Sangthong (Phoo)
Sep 13, 2017
STARTUP 101INTRO TO THE STARTUP JOURNEY

2. Product Development Engineer
Innovation Technology Office
SCG Building Materials Co.,Ltd.
M.Eng. - Information Engineering
King Mongkut’s Institute of Technology Lardkrabang (KMITL)
B.Eng - Computer Engineering
King Mongkut’s Institute of Technology Lardkrabang (KMITL)
Quality Persons of The Year 2010
Foundation of Science and Technology Council of Thailand (FSTT)
1st Runner Up, Popular Vote, Top Score Day 4 & 5
TESA Top Gun Rally 2010
1st Runner up & Judge Choice Award
Internationa Design Contest (IDC ROBOCON 2008)@ Brazil
1st Runner up
Robot Design Contest (RDC) 2008 @Thailand
SATHITTHAM SANGTHONG (PHOO)

3. Startup Wantrepreneur (Want + Entrepreneur)
Maker, DIYer, BloggerEmbedded System Engineer, System Integrator

5. Outline
• What’s Startup?
• Startup Vs. SME
• Startup terminology
• How to Start a Startup ?
• Idea
• Product
• Team
• Execution
• What else you need to know?
• Q&A
• Assignment

6. What is Startup?

7. “A startup is a temporary
organization used to search for a
repeatable and scalable
business model.”
- Steve Blank
https://en.wikiquote.org/wiki/Steve_Blank

8. “A startup is a company
designed to grow fast *.”
- Paul Graham,Y Combinator founder
*A good growth rate during YC is 5-7% a week
http://www.paulgraham.com/growth.html

9. “A startup is a human
institution designed to deliver
a new product or service
under conditions of extreme
uncertainty.”
- Eric Ries, author of The Lean Startup

10. https://www.quora.com/What-is-the-proper-definition-of-a-startup#
A 'startup' is a company
that is confused about
1. What its product is.
2. Who its customers are.
3. How to make money.
- Dave McClure, 500 Startups

11. Startups Vs. SMEs

12. STARTUPs VS SMEs
Startups Traditional SMEs
Geographic Outlook Global Local
Business Model Innovative solution with IP
component
Traditional Solution
Scalability High Limited
Economic benefit Potentially significant Incremental
Growth rate Fast Gradual
Short-term Objective - Product to market asap
- Secure next round
funding
profitability

13. Startups
Original from P’Sam Stylhunt

14. Startup Terminology

15. Lean Startup

16. Original from P’Sam Stylhunt

17. Lean Startup

18. Original from P’Sam Stylhunt

19. Original from P’Sam Stylhunt

20. MVP
Minimum Viable Product

22. The Difference between
Angel Investors and Venture Capitalists
Angel investors - individuals who invest
their own money in companies.
Venture Capitalists (VC) - A venture
capitalist invests the money of others
hoping to get a handsome return.

23. Original from P’Sam Stylhunt

24. Original from P’Sam Stylhunt

29. WHAT IS USER EXPERIENCE (UX)?

35. For mobile urban citizens, who have
a driver’s license but do not own a car,
Car2Go is a car rental service that offer
per-minute car rentals. Unlike Hertz, Sixt
or Avis, The Service offers versatile
smart for two cars customers can use
and leave wherever they are.

36. Ref. https://techsauce.co/en/startup-2/fintech-edtech-adtech-duriantech-the-10-buzziest-startup-sectors/

37. How to Start a Startup?

38. Chance of success for a startup is
Idea x Product x Execution x Team x Luck
where Luck is a random no. between 0-10,000
- Sam Altman, President of Y Combinator

85. What else you need to know ?

86. Ideas are Cheap,
Execution is Everything
- Chris Sacca, Twitter and Uber Investor

90. https://youtu.be/IA8OqAksI80 https://www.skilllane.com/courses/startup-101
https://youtu.be/ZoqgAy3h4OMhttps://youtu.be/CBYhVcO4WgI
https://www.udacity.com/course/how-
to-build-a-startup--ep245
https://startupclass.co/

91. Q&A

92. Assignment
• Group of 1-3 persons
• Create your Team name/Startup name
• Write your team/startup Elevator pitch
• Also give me your members information e.g.
Student ID, Name
• Submit by https://goo.gl/forms/2evpTUfziwRClsRi2
(also upload to your canvas system)
• Due : Mid night of September 14, 2017 (Tonight !)

93. Criteria
• Can I understand the product and company in one minute and what
makes them special? (50%)
• Does it improve something that already exists in a big way? Uber, for
instance, made finding a taxi much easier (30%)
• Could I see myself using it? Could I see someone else using it? (20%)

94. THANK YOU
Sathittham Sangthong (Phoo)
Business – sathitts@scg.com
Personal – s.sathittham@gmail.com
Blog - https://medium.com/sathittham
Line ID – scuta