Wwf tissue ppt121211

Editor's Notes

1. Hello and welcome. I am [name, title] from the World Wildlife Fund.For 50 years, WWF has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.Who are we?We are pragmatic, solutions-oriented, focused on wildlife, local communities, and improved sourcing of natural resources from Priority Places. One strategy among many to achieve our mission: collaborations with numerous companies that make real commitments to responsible sourcing. One thing is clear: we recognize the importance of commercial purchasing power to drive improved forestry.
2. Today we are here to discuss an urgent issue that WWF and many other groups have been fighting—deforestation of  tropical rain forests and the destruction of tiger, elephant and orangutan habitats in Indonesiafor the production of toilet tissue and paper towel products.We are all connected on our Earth, and decisions made about the products on store shelves can have impacts in far-away places in the world.  
3. In 2009, people in North America consumed about 80 million tons of paper. The household paper market includes toilet paper, paper towels, tissues, napkins and towelettes. The average North American consumed almost five times as much paper as the world average, 30 times as much paper as a person living in Africa, and almost six times as much paper as a person living in Asia. In 2009, the United States and Canada together comprised only about 5% of the global population; yet we consumed 17% of the world’s paper.Unfortunately, not all tissue and paper towels are made from responsible sources. Much of the material used to produce two specific brands of tissue comes at the expense of tropical rain forests of Sumatra. Those products that are most destructive to rain forests are flooding into America and landing on your shelves.Your company has a vital role in avoiding impacts like the one pictured here, and protecting a unique place on our planet and critically endangered species such as wild tigers.Here’s why we all should care about deforestation in Indonesia.
4. APP is clearing tropical rain forest inside the Senepis Tiger Sanctuary it promotes as part of its commitment to tiger conservation. Elephants and tigers are at risk of local extinction in Riau and Jambi provinces because of this rampant deforestation, the resulting conflict with communities and easy access for poachers.
5. Recent calculations of lifecycle carbon emission forAPP products, including emissions from natural forest loss and peat drainage, found the carbon footprint of APP’s paper production in Sumatra to be in the range of 16–21 tons of CO2e per ton of paper, about 10 times the carbon footprint for the pulp & paper sector in North America. The study further concluded that the total emissions of APP’s Indonesian pulp and paper mills and forest concessions is 67-86 million tons of CO2, ranking APP ahead of the 2006 emissions of 165 countries around the world. Since 2000, APP’s wood supply has come mainly from natural forest clearance in peat areas, such as the Senepis, Libo, GiamSiak Kecil, Kampar and Kerumutan landscapes, containing very deep peat with more than 5,000 tons per hectare of carbon. The rapid draining of Riau’s peat lands by the paper industry to enable their clearance of the natural forests that cover them causes the peat soil to oxidize and emit the carbon it has stored over thousands of years. APP’s draining of Riau’s deep peat and its pulping of Riau’s natural forests are the two most significant reasons for this province’s position as the number one carbon emitter in Indonesia.