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The Lean LaunchPad


Presentation examples for
  Resources and Costs




                            07/27/12
Life Science
Intellectual Property Example
Intellectual Property

      Does           Y       Does        Y          Will they
                                                                      Y
     Harvard                Harvard                 license it
     own it?                want it?                  to us?
      N                      N                        N

                                                                               Proceed with
                                                  Extreme Pivot                patent filing
                                                                                 and pre-
                                                                               clinical trials
                                                                     N
                Does                    Does                      Will they
               Berkeley          Y     Berkeley           Y       license it         Y
               own it?                 want it?                     to us?
                 N                       N

Meeting with Berkeley Technology Transfer at LBNL (This
Week)
Meeting with Harvard Technology Office (Next Week)                Class 7 - Update 3.12.2012
Robotic Agriculture
Resource, Activities Example
We’ve hit our first milestones
                                                                                    Mar 2013
Jun 2011                 Dec 2011                     Jun 2012                      First unit
Technology Track

           Post-processed        Real-time                                        First unit
                                                  Prototype
           Image recognition     image
                                 recognition
Customer Discovery Track

               Select 1st        Testing agreement Customer trial and
               target crop       with top producer customer order
Finance Track

  Friends and                    Seed Round                   Series A
                    Applied
  family round      for grants


           $125 K                       $800 K                           $3-5 M
           F&F                          Seed                             Series
                                                                         A
                                               Confidential
Medical Device
Resource, Activities & Cost Example
Apple
Resource, Activities & Cost Example
Product User            Digital Hub      Digital Lifestyle            Digital Platform
   PARTNER                  KEY          VALUE                 CUSTOMER          CUSTOMER
   NETWORK             ACTIVITIES      PROPOSITON            RELATIONSHIPS       SEGMENTS
                        build whole                           differentiated
    component                                                                     High-end
                       devices both     solutions for            markets
makers, shipping &                                                               mass market
 logistic suppliers      h/w & s/w     differentiated
                                        customers -
                                       professional &
                                         consumer




                            KEY                              DISTRIBUTION
                      brand - Apple,
                       RESOURCES                               CHANNELS
                       PowerMac,                             online store
                          iMac




                COST STRUCTURE                                 REVENUE STREAMS
                                                Computers,
 Invest in
                                                software &
   R&D
                                                 services
Product User            Digital Hub      Digital Lifestyle            Digital Platform
   PARTNER                  KEY          VALUE                 CUSTOMER          CUSTOMER
   NETWORK             ACTIVITIES      PROPOSITON            RELATIONSHIPS       SEGMENTS
                        build whole                           differentiated
    component                                                                     High-end
                       devices both     solutions for            markets
makers, shipping &                                                               mass market
 logistic suppliers      h/w & s/w     differentiated
                                        customers -
                                       professional &
                                         consumer




                            KEY                              DISTRIBUTION
                      brand - Apple,
                       RESOURCES                               CHANNELS
                       PowerMac,                             online store
                          iMac




                COST STRUCTURE                                 REVENUE STREAMS
                                                Computers,
 Invest in
                                                software &
   R&D
                                                 services
Product User
   PARTNER                 KEY               VALUE                 CUSTOMER          CUSTOMER
   NETWORK               ACTIVITIES        PROPOSITON            RELATIONSHIPS       SEGMENTS
 component               build whole                                                  High-end
   makers                                   solutions for         differentiated
                        devices both       differentiated            markets         mass market
                          h/w & s/w         customers -
    Shipping &                             professional &
      logistic                               consumer
     suppliers



                            KEY                                  DISTRIBUTION
                      brand - Apple,
                       RESOURCES                                  CHANNELS
                       PowerMac,
                                                                 Wholesalers,
                          iMac
                                                                 retailers, re-
                                                                    sellers
                              innovative                              online store
                              designers
                    IP & patents
                         &
                    agreements

                 COST STRUCTURE                                   REVENUE STREAMS
                                                    Computers,
    Invest in
                                                    software &
      R&D
                                                     services
Product User         Digital Hub
   PARTNER             KEY           VALUE        CUSTOMER         CUSTOMER
   NETWORK           ACTIVITIES    PROPOSITON   RELATIONSHIPS      SEGMENTS




                       KEY                      DISTRIBUTION
                    RESOURCES                    CHANNELS




               COST STRUCTURE                    REVENUE STREAMS
Product User         Digital Hub     Digital Lifestyle
   PARTNER             KEY           VALUE             CUSTOMER             CUSTOMER
   NETWORK           ACTIVITIES    PROPOSITON        RELATIONSHIPS          SEGMENTS




                       KEY                               DISTRIBUTION
                    RESOURCES                             CHANNELS




               COST STRUCTURE                             REVENUE STREAMS
Product User         Digital Hub     Digital Lifestyle           Digital Platform
   PARTNER             KEY           VALUE             CUSTOMER             CUSTOMER
   NETWORK           ACTIVITIES    PROPOSITON        RELATIONSHIPS          SEGMENTS




                       KEY                               DISTRIBUTION
                    RESOURCES                             CHANNELS




               COST STRUCTURE                             REVENUE STREAMS

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Best team presentation slides

  • 1. The Lean LaunchPad Presentation examples for Resources and Costs 07/27/12
  • 3. Intellectual Property Does Y Does Y Will they Y Harvard Harvard license it own it? want it? to us? N N N Proceed with Extreme Pivot patent filing  and pre- clinical trials N Does Does Will they Berkeley Y Berkeley Y license it Y own it? want it? to us? N N Meeting with Berkeley Technology Transfer at LBNL (This Week) Meeting with Harvard Technology Office (Next Week) Class 7 - Update 3.12.2012
  • 5. We’ve hit our first milestones Mar 2013 Jun 2011 Dec 2011 Jun 2012 First unit Technology Track Post-processed Real-time First unit Prototype Image recognition image recognition Customer Discovery Track Select 1st Testing agreement Customer trial and target crop with top producer customer order Finance Track Friends and Seed Round Series A Applied family round for grants $125 K $800 K $3-5 M F&F Seed Series A Confidential
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  • 16. Product User Digital Hub Digital Lifestyle Digital Platform PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS build whole differentiated component High-end devices both solutions for markets makers, shipping & mass market logistic suppliers h/w & s/w differentiated customers - professional & consumer KEY DISTRIBUTION brand - Apple, RESOURCES CHANNELS PowerMac, online store iMac COST STRUCTURE REVENUE STREAMS Computers, Invest in software & R&D services
  • 17. Product User Digital Hub Digital Lifestyle Digital Platform PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS build whole differentiated component High-end devices both solutions for markets makers, shipping & mass market logistic suppliers h/w & s/w differentiated customers - professional & consumer KEY DISTRIBUTION brand - Apple, RESOURCES CHANNELS PowerMac, online store iMac COST STRUCTURE REVENUE STREAMS Computers, Invest in software & R&D services
  • 18. Product User PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS component build whole High-end makers solutions for differentiated devices both differentiated markets mass market h/w & s/w customers - Shipping & professional & logistic consumer suppliers KEY DISTRIBUTION brand - Apple, RESOURCES CHANNELS PowerMac, Wholesalers, iMac retailers, re- sellers innovative online store designers IP & patents & agreements COST STRUCTURE REVENUE STREAMS Computers, Invest in software & R&D services
  • 19. Product User Digital Hub PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 20. Product User Digital Hub Digital Lifestyle PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 21. Product User Digital Hub Digital Lifestyle Digital Platform PARTNER KEY VALUE CUSTOMER CUSTOMER NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

Notas do Editor

  1. Are we sure its 5%-10% of revenue and not of profit? ---- Dr. Conti was quoted as saying 5-10% of revenue, but he may have meant profit.