Strategic management - lowes home improvement case study

1. LOWE’S HOME IMPROVEMENT
Sarah Lee Shan Yun
Strategic Management Fall 2016

2. NOTION 1
• Insight: the home improvement
industry in urban areas is powered
by the people via strong
interpersonal connections
• Idea: create a web blog / platform
for DIY home-improvement tips (life
hacks)
• Reason to believe it will deliver:
by creating a way to connect urban
consumers with the brand directly,
Lowe’s will have a strong chance of
earning brand loyalty through a
network of online and offline
connections made from consumer
to consumer

3. NOTION 2
• Insight: Maintenance and repair
operations personnel make up a
big percentage of home
improvement goods sales in urban
areas
• Idea: create a special line of home
improvement goods for
maintenance and repair operations
personnel
• Reason to believe it will deliver:
the line targeting skilled personnel
will help to attract a big percentage
of the maintenance ops market
segment which would give Lowe’s
a focus advantage

4. NOTION 3
• Insight: if a big-box retailer like
lowe’s can create an effective last
mile strategy, they can win the race
in the consumer war much quicker
than without it
• Idea: create a return policy for if
your equipment / tool package
does not solve your issue, you may
return it within reasonable quality
standards
• Reason to believe it will deliver:
this idea makes sure that the
product delivers customer needs,
not just fulfill a point-of-sales
purchase which may have been a
human error or waste of resources
for the consumer