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Oakley presentation
1.
Polarized Jupiter Factory
Lite Sunglasses Sarah Gauer
2.
What’s so special? •
Ultra-lightweight frame • Tolerances of just 0.0005” • Pride and precision • Sophistication
3.
Target Audience • 18-25
males • Characteristics: – Exploratory – Outdoorsy – Sporty – Looking for adventure – Risk taking – Aware of social status
4.
Key Performance Indicators •
Measure: – Success – Celebrity sponsor – Returning customers • Keyword Phrases: – “Oakley Jupiter Factory Lite Sunglasses” – “Cultivation Project” – “Polarized Jupiter Sunglasses”
5.
What’s the Big
Idea? Trust
6.
New Celebrity!
• Positive • Increase • Regain
7.
Turning the Tables •
20 student athlete representatives • Promote and help pick • 15 celebrities to choose from Win, Win!
8.
Cultivation Project
9.
Budget • $47,000
– For the team – Sponsorship • On what? – Pay-per-click – Traffic counting – App likes & text messages
10.
Thank You!
Work Cited • http://www.alexandrebuisse.org/dc/public/better-rock-climbing/climb-yourself.jpg • http://www.ahoodie.com/wp-content/uploads/2011/09/oakley-desktop-wallpaper.jpg • http://netrightdaily.com/wp-content/uploads/2012/04/Twitter.png • http://blog.delicious.com/wpcontent/uploads/2013/07/facebook_logo.jpg • http://amaradayspa.com/wp-content/uploads/2013/01/oakley.jpg • http://9to5google.files.wordpress.com/2013/03/happy-5th-birthday-youtube-501ecffedf.jpg
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