Mais conteúdo relacionado Semelhante a IQuantum Online Marketing Strategy (20) 9. Google Page Rank
A New Web Site
Starts at PR 0
Government
Education
Most Trusted PR 10
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10. Google Page Rank
Web Site PR
Improves with
Quality Back Links
Web Site PR 6
Web Site PR 4
Web Site PR 9
Government
Education
Web Site PR 4
Web Site PR 2
Most Trusted PR 10
iQuantum ©
11. Capturing the Search Audience
30-40% of search clicks come
via Pay Per Click (PPC) ads
often costing as little as $0.10
per click
Pay Per Click (PPC)
Advertising is a quick and easy
way to generate quality leads
to a website.
Organic search results are
listings on search engine
results pages that appear
because of their relevance to
the search terms.
iQuantum ©
12. Category Natural Search Opportunities
(Global)
Over 1,118 related category keywords returned approximately
1,418,503 broad match searches per day, or nearly 517M searches per
year.
81% of these searches were for the top 40 keywords.
The online value* of the category was approximately $ 23,699,051
per day or over $8,650M per year.
The top 40 keywords delivered 90% of the online value.
* Online value is calculated using a comparison to the cost of paid online advertising
13. Category Natural Search Opportunities
(for Australia)
Over 535 related category keywords returned approximately
1,49,855 broad match searches per day, or nearly 54M searches per
year.
68% of these searches were for the top 40 keywords.
The online value* of the category was approximately $ 2,654,787 per
day or over $969M per year.
The top 40 keywords delivered 99% of the online value.
* Online value is calculated using a comparison to the cost of paid online advertising
14. Category Natural Search Opportunities
(for UK)
Over 931 related category keywords returned approximately
163,226 broad match searches per day, or nearly 59M searches per
year.
62% of these searches were for the top 40 keywords.
The online value* of the category was approximately $ 3,411,255 per
day or over $1,245M per year.
The top 40 keywords delivered 69% of the online value.
* Online value is calculated using a comparison to the cost of paid online advertising
15. Top 40 Key Words for the Category (1-20)
(Global)
16. Top 40 Key Words for the Category (21-40)
(Global)
17. Top 40 Key Words for the Category (1-20)
(Australia)
18. Top 40 Key Words for the Category (21-40)
(Australia)
20. Top 40 Key Words for the Category (21-40)
(UK)
87. Alexa Comparison
Company Ranking Estimated Monthly Traffic
Cargowise 831,293
Kewill 1,018,493
Four Soft 351,385
Hi-Tech Freight Solutions 18,068,490
Expedient Software No Data
Magaya 635,029
Web Freight Pro No Data
Total for Companies
Total Searches per Month
% of Monthly Searches
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119. The Future
• Search is still strong
• Video is the future
• TV and online will merge
• Compelling Content will win
• Social Media will overtake search
• We are in the age of the ‘Product’
• Listen to your customers or else!
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121. Strategy Recommendations
1: Improved Site functionality and Capability
Action 1: Define functionality of the new site, create wireframes – implement new Graphic design across all pages.
Action 2: Create new sitemap based on keywords – Segment via Core Categories/ Services: Freight Management
Services, Order Management System, Ware house management System.
Action 3: Investigate social media opportunities to increase leads – start with listening, policy creation – address
directory listings in Google Maps and True Local
Action 4: Look into blogging or blog sponsorship
Action5: GeoTargetting :If we are targeting a specific country, then can make use of the country code TLD of our
targeted country. This will gives us better rankings in our preferred target location. However, if targetting several
countries, using a country code TLD is not advisable; instead, use a generic TLD such as .com, .net, or .org which does
not have any country associated with it. Also search location can influence ranking results.
2: Increased Web site Traffic
Action 1: Develop content to be SEO friendly.
- New content for pages with relevant keywords and clear call to action messages
- Page structure, title tags, meta descriptions, key words, headlines
- Writing style & headline creation
Action 2: Article creation and publishing; logistics software, freight management, order management.
Action 3: Backlinks – YouTube (other video sites), article publishers
Action 4: Google Adwords campaign & Google analytics, YouTube PPC, Facebook PPC &Linkedin PPC
Action 5: Directory listings as referred to above
iQuantum ©
122. Strategy Recommendations
3: Improved Online Engagement
Action 1: Alternative images and headline for different pages (look at the design)
Action 2: Add Video/audio, look at alternative method for the photo gallery, perhaps a flickr mash up
– both video and photo gallery
4: Improved Involvement of Customers/Database
Action 1: News releases (twitter), Video Clips - instructional,
Action 2: Develop marketing program based on with/ without contact profiles – Request for Demo,
Registration for Webminars/ Local Seminars.
Action 3: Deploy new email marketing campaign to increase word of mouth advertising
5: Improved Conversion/Sales
Action 1: Geo targeting of the content to improve engagement – more relevant offers to the visitors
Action 2: Develop hard offer Ex. Fill out a research survey and entry a chance to win a prize
Action 3: Provide testimonials - video, audio, text
6: Ongoing Site Development and Engagement
Action 1: Ongoing page creation
Action 2: Ongoing Content Creation - article publishing, video
Action 3: Ensure website is accessible from mobile devices.
Action 4: Develop smartphone applications
iQuantum ©
123. KPI’s – Example Trend Report
Complete Report For Tyrepower.com.au
Monthly Analysis - Key indicators
15th April 2011 15th May 2011
Page Rank 4 4
Unique Visitors 49500 49650
Goals / Conversions 195 210
Internal Links 53 87
Total backlinks 24500 24750
Backlinks from Education & Government 4 5
Link Building Done 0 0
Article Submissions 0 0
Video Submission 0 0
Total Site Pages 75 75
Last Cached 16-May
No.of Indexed Pages In Google 56 60
Total PPC spend $781 $661
Traffic sources tracked monthly 20 19
Facebook Visitors 560 634
Facebook spend $430 $346
Facebook Friends 1950 2,100
Linkedin Visitors 88 93
Linkedin Spend $490 $515
Linkedin Followers 170 190
Tweets 18 21
Twitter Followers 1045 1230
Blog Entires 4 4
Blog subscribers 549 560
Top 5 Keywords (position in Google)
tyre 6 6
tyre prices 98 78
??? not in top 1000 978
????? not in top 1000 not in top 1000
????? not in top 1000 not in top 1000
iQuantum ©
124. Budget
Tyrepower - Digital marketing Budget
New Site:- Once Off Monthly
Keyword Allocation & Sitemap Creation $1,500.00
Wire Frame Development $1,000.00
Copywriting $5,000.00
Graphic Design by others
Imagery &Video by others
Build, Test & Deploy $8,000.00
Total $15,500.00
iQuantum ©
125. Budget Options
New Site:- Once Off Monthly
Extra for Geo targeting functioality for the website $4,500.00
Mobile Website Development $8,000.00
Google Places Listings $3,000.00
Website updates (Geo ads, catelogues) $750.00
Adwords - Matrix Set Up & Ad Creation $1,500.00
Monthly PPC Spend Google $3,000.00
PPC Ads in Linkedin & Facbook - set up $750.00
Monthly PPC Linkedin & Facebook $900.00
PPC Management - Analytics Reporting $1,000.00
Article Writing per month $500.00
Link Building per month (articles & Video) $1,500.00
BuzzNumbers & Reporting $1,200.00
Soclial Media Responding (4 hours x 5 days) $2,000.00
iQuantum ©
