2. Introduction
 What is weblog?
 Who blogs?
 What are they used for?

3. What doesthe
weblogmean for the
newspaper industry?

4. The Guardian Weblog
Launched in 2000
http://www.guardian.co.uk/weblog/

5. The Guardian Weblog
 Collection of ‘noteworthy reads online’
 Hyperlink allow multiple ways to consume the new
material
 An ‘any-to-any talking and sharing system’
 Internet as a technology engaged two-way
communication between audience and journalist, and
changed the relationship between audience and
journalism
 Knowledge-as-process rather then knowledge-as-product

6. Updated in 2008
 ‘Comment is Free’ community
 Community-driven approach rather then content-
driven

7. Open Journalism
http://www.youtube.com/watch?v=vDGrfhJH1P4
http://www.guardian.co.uk/media/video/2012/feb/29/alan-rusbridger-open-
journalism-guardian-video?INTCMP=ILCNETTXT3486

8. ‘Blogging are not exactly journalists, which is
a mistake many people make. They expect
us to be dispassionate and unemotional
about topic such as occupation and war.
That objective lack of emotion is impossible
because a blog in itself stems from passion
– the need to site for hours at one’s
computer, slouched over the keyboard,
trying to communication ideas, throughs,
fears, and frustrations to the world’
– Iraqi Blogger Riverbend, 2006

9. 'Journalists are not the
only experts in the world'
Alan Rusbridger – Editor of Guardian
http://www.guardian.co.uk/media/video/2012/feb/29/alan-rusbridger-open-
journalism-guardian-video?INTCMP=ILCNETTXT3486

10. Reference
 Matheson, Donald (2004) ‘Weblogs and the epistemology of the news: some trends
in online journalism’, New Media and Society, 6(4): 443-436
 Barlow, A (2007), The Rise of the Blogoshpere, Westport: Praeger
 Blood, R. (2000) ‘Weblogs: a History and Perspective’, URL (consulted June 2001):
http://www.rebeccablood.net/essays/ weblog_history.html
 Foucault, M. (1977) Discipline and Punish: the Birth of the Prison. London: Penguin.
 Foucault, M. (1989) The Archaeology of Knowledge. London: Routledge.
 Kahn, R. and D. Kellner (nd) ‘Internet Subcultures and Political Activism’,
URL(consulted April 2003):
http://www.gseis.uclA.edu/courses/ed253a/oppostionalInternet.htm
 http://www.guardian.co.uk/