Describes various life cycle phases and activities for IT managed services product management

1. Sameer Paradia
Product Management
Sameer Paradia

2. • Describes the product management phase activities after IT/
Telecom service is launched
• Focus on Product management in IT and Telecom domain
• Useful for managed services and not for physical products
• Can be used by product managers/ practice heads
About this presentation

3. • Standardization of sales, delivery and billing
process at service provider end
• Support for the entire life cycle for service from
cradle to grave
Benefits to customers
• Optimization of delivery cost and transparency
of deliverables
• Customer understand clearly what is
standardization and what al features can be
customized
• Easy to follow process to avail the services
• Simple pricing model
Benefits of productization of IT services

4. Monitor
Analyze
CorrectImprove
Innovate
Phases in Product Management
Product
Management

5. Product Management
Manage
Introduce correction.
Analyze
If current product
state is as desired.
Monitor
Current product
Status on dash board
and field.
Improve
Make the current
product state better
than desired.
Innovate
Introduced features
ahead of competitors.
It is a continuous process of analyzing our current state and comparing it with
Other market trends. We need to innovate the products with features to meet
Evolving business need of our customer’s and stay ahead of our competitors.

6. Monitor – Data collection for product state
Use dash boards and review meetings to get following data for product periodically
1. Sales: Sales Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)
2. Strategy: Sales/ Marketing Steps implementation (Quarterly)
3. Product Release/updates: Quarterly
4. Operation challenges: Monthly
5. Financial management: Booking, billing, investment to deliver
6. Market feedback: From sales, pre sales and OEM, competitors
7. Current capacity and new requirements projection from sales commit

7. Analyze – Current state against Desired
1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)
2. Strategy: Sales/ Marketing Steps implementation (Quarterly)
3. Product Release/updates: Quarterly
4. Financial analysis- Investment against the committed booking/ billing (vertical/
region wise), area of optimization
5. Check if delivery capacity is available as per projected funnel size, plan for it
6. Internal division: Operations, tools, process and current resource analysis

8. Manage – Take actions to correct
1. Sales: Implement the sales strategy, if current targets are lagging, Training or new
team members, partners, Suggest for cross and up sale
2. Product: Resources are made available to support existing orders and future
commits by sales, product deck updation
3. Operation challenges: Suggest ways to overcome by studying the issues.
4. Financial management: strict compliance to AOP guidance

9. Improve
1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes
2. Product Release/updates: Technology upgrades, operation process improvements
3. Incorporate customer feedback for additional features and expansion
4. New Marketing events, plans

10. Innovate
1. Release new product features to meet future business requirements of customers
2. Introduce new features in products leveraging on underpin technology platform
3. Come out with new business /commercial models ahead of other market players

11. Sameer Paradia – CGEIT, CISM, CISSP
(sameer_m_paradia@yahoo.com)
Practicing IT Services and Outsourcing for past 20+ years
http://www.flickr.com/photos/forgetmeknottphotography/7003899183/sizes/l/in/photostre