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Hacking Outbound Prospecting
Kevin Gaither
VP of Inside Sales, ZipRecruiter, Inc.
ZipRecruiter is a job distribution service
making it easier for hiring managers to
acquire candidates fast (no, we’re not
recruiters)
CEO & Founder, Inside Sales Recruiting
and Consulting
ISR helps companies hire top Inside
Salespeople and specializes in building,
expanding and optimizing inside sales
strategies for smart technology companies.
8/21/2014@KevinSGaither 2
Why should you listen to me?
 20 years Inside Sales Experience
 Recognized as Top 25 Most Influential in Inside Sales by AA-ISP in
2010-2014
 Built two outbound prospecting teams from scratch (and made all
the mistakes)
 Took inside sales team from $19k revenue per month to $1.2
million per month in 6 years
 Helped 3 companies become Inc 500 companies
8/21/2014@KevinSGaither 3
Break into Voicemails
 It’s about conversations
 Breaking into voicemails LOOKS like an internal call
8/21/2014@KevinSGaither 4
Guess Email Addresses
 Download Rapportive for Chrome,Firefox or Safari with Gmail
8/21/2014@KevinSGaither 5
No Match!
We Have A Match!
Rip Leads into Salesforce
 Download Sales Loft Prospector
8/21/2014@KevinSGaither 6
YOU Make The Call!(when you see they opened your email)
8/21/2014@KevinSGaither 7
 Download Signals (getsignals.com)
Slow Down to Speed Up
8/21/2014@KevinSGaither 8
 Do Your Afternoon Prep
 Evaluate Your Calls
 Track Your OWN Metrics
Wrap It Up
 Hack Voicemails for MAX conversations
 Be a super sleuth and find email addresses
 Rip awesome targeted lists quickly into SFDC
 Make the call when they open your email
 Slow down to speed up
8/21/2014@KevinSGaither 9
8/21/2014KevinSGaither 10
Jobs.Ziprecruiter.com
www.ziprecruiter.com/
careers
Twitter:
@KevinSGaither
Email:
kevin@kevingaither.com

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Hacking Outbound Prospecting

  • 2. Kevin Gaither VP of Inside Sales, ZipRecruiter, Inc. ZipRecruiter is a job distribution service making it easier for hiring managers to acquire candidates fast (no, we’re not recruiters) CEO & Founder, Inside Sales Recruiting and Consulting ISR helps companies hire top Inside Salespeople and specializes in building, expanding and optimizing inside sales strategies for smart technology companies. 8/21/2014@KevinSGaither 2
  • 3. Why should you listen to me?  20 years Inside Sales Experience  Recognized as Top 25 Most Influential in Inside Sales by AA-ISP in 2010-2014  Built two outbound prospecting teams from scratch (and made all the mistakes)  Took inside sales team from $19k revenue per month to $1.2 million per month in 6 years  Helped 3 companies become Inc 500 companies 8/21/2014@KevinSGaither 3
  • 4. Break into Voicemails  It’s about conversations  Breaking into voicemails LOOKS like an internal call 8/21/2014@KevinSGaither 4
  • 5. Guess Email Addresses  Download Rapportive for Chrome,Firefox or Safari with Gmail 8/21/2014@KevinSGaither 5 No Match! We Have A Match!
  • 6. Rip Leads into Salesforce  Download Sales Loft Prospector 8/21/2014@KevinSGaither 6
  • 7. YOU Make The Call!(when you see they opened your email) 8/21/2014@KevinSGaither 7  Download Signals (getsignals.com)
  • 8. Slow Down to Speed Up 8/21/2014@KevinSGaither 8  Do Your Afternoon Prep  Evaluate Your Calls  Track Your OWN Metrics
  • 9. Wrap It Up  Hack Voicemails for MAX conversations  Be a super sleuth and find email addresses  Rip awesome targeted lists quickly into SFDC  Make the call when they open your email  Slow down to speed up 8/21/2014@KevinSGaither 9