I'm exploring the idea of seeking funding for the SageRock System. So I've put together a few slides highlighting the digital marketing and advertising landscape to give a bit of a perspective as to why the SageRock System is useful particularly now. I put this up here primarily if anyone needs some recent numbers in the size of the digital marketing industry landscape.

1. The SageRock System makes it easier for
companies to engage in search engine
optimization, social media, to leverage
blogs, analyze data and engage in email
marketing.

2. Businesses spend $37.3
billion in the U.S. online-
advertising market.
Bloomberg

3. Web-based advertising is
the fastest-growing medium
globally and should become
the No. 2 category this year.
Bloomberg

4. “AdWords can bleed many a
small business dry,”
Sharon Geltner, an analyst at the Small Business
Development Center at Palm Beach State College in
Boca Raton, Fla.
There was a paid click
increase of 42% over the
second quarter of 2011

5. The changing digital
landscape is confusing and
intimidating to the small &
medium sized business
marketer.
•Facebook lost 6 million US visitors
•Instagram won 30 million users
•Path is gaining 1 million users a week
•60% of American adults own smartphones -
an increase of 2/3’s in 2 years

6. Global
Mobile Ad
Spending
To compete, small
and medium sized
businesses must
understand how to
use mobile for
marketing and
advertising.

7. Mobile Ad
Spending by
Category
No business segment
is immune to mobile
marketing. Retailers
particularly need to
be mobile savvy.

8. Consumers will purchase
more smartphones than
feature phones in 2013
Telecommunications Industry Association

9. The SageRock System gives
business owners and marketers
•Training
•Consulting
•Tools
Needed to navigate this ever
changing, confusing world of
digital marketing. http://system.sagerock.com/