This document provides tips for digital marketing and social media optimization. It begins with several tips for search engine optimization (SEO), including using Google Webmaster Tools, having a responsive website, leveraging social media for backlinks, using Google+ for local listings, and on-page optimization. Several tips are then provided for better social media use, such as always including hashtags, using quality images, timing posts strategically, leveraging brand and influencer content, linking back to websites, developing branded hashtags for user generated content, targeting key influencers, providing incentives for followers, staying organized with content calendars, and advertising on social media platforms.

1. DIGITAL
MARKETING
2015SURF EXPO
OptimizeYour Online Presence for the 2015 Digital Landscape

2. MIKE DUNCANCEO / CREATIVE DIRECTOR
MDUNCAN@SAGEISLAND.COM
SLIDESHARE.NET/SAGEISLAND

3. WAREHOUSE
SKATEBOARDS.COM

4. SEARCHENGINEMARKETING
TENSEOTIPS!

6. SEOTip#1
GoogleWebmasterTools
google.com/webmasters

8. SEOTip#2
GET A RESPONSIVE
WEBSITE!

9. » Responsive devices outnumber desktops in search
» Google labels if your website is mobile-friendly
-Maintain a positive user experience and SEO rank
» Responsive Tool:
responsivedesignchecker.com
www.sageisland.com/size-matters.html

11. • Google
SEO
algorithms
track
social
media
use
• Build
backlinks
to
your
site
from
social
pla<orms
• The
more
you
write
&
post
=
higher
SEO
rank
SEOTip#3
SEO&SocialGoHand-inHand

12. • Google+
Business
increases
SEO
rank
• Become
a
resource
in
local
lisBngs
• Create,
verify
and
opBmize
your
page
• TesBmonials
are
big
factor
in
customer
decision-­‐making
• Another
pla<orm
for
link-­‐building
SEOTip#4
Take Control of your Google+
BusinessPage

13. SEOTip#5

14. www.schema.org

15. SEOTip#6
Pay Attention to On-Page
Optimization

16. moz.com/search-ranking-factors
moz.com/beginners-guide-to-seo

18. ContentisQuality
Over Quantity
SEOTip#7

19. BLOGRegularly
SEOTip#8

20. Secure your
Website
SEOTip#9

21. SEOTip#10

22. marketing.grader.com

23. nibbler.silktide.com

24. app.upcity.com/free-tools/seo-report-card

25. gtmetrix.com

26. SOCIALMEDIA
TIPS FORBETTERSOCIAL

27. Tip #1:Always use hashtags
Hashtags immediately increase your post’s
organic reach, helps target your desired
audience and builds brand exposure.

28. • Use
trending
hashtags
and
hashtags
that
are
relevant
• Avoid
the
“spam”
look
on
Instagram
buy
using
2-­‐3
hash
tags
in
your
original
post
and
up
to
10
additional
relevant
hashtags
in
a
secondary
post
• Boost
a
post’s
organic
reach
instantly
on
Facebook
by
using
with
1-­‐2
hashtags
• Find
more
relevant
hashtags:
http://hashtagify.me/

29. Tip #2:Use Quality Images
Choose quality over quantity. Be selective
in the photos you choose to represent your
brand on social media.

30. • Feature
a
mix
of
product,
lifestyle,
videos,
maybe
even
some
quotes
• No
clip-­‐art.
Instead
of
posting
your
flashy
flyer,
share
a
related
photo
or
product
image
instead
and
promote
your
sale
in
the
post
caption
• Get
creative.
Take
some
time
to
shoot
photos
of
your
store,
events
and
products,
and
your
followers
will
thank
you
with
likes,
follows
and
share.
Your
brands
will
love
it
too

31. Tip #3:Timing is Everything
Where is your target audience located and
what time are they on social media?

32. • Test
posting
at
different
times
of
the
day
to
see
when
you
get
the
most
engagement,
keeping
in
mind
the
content
and
hashtags
use
as
well
• Posting
on
a
trending
day,
like
#TBT
might
be
more
popular
than
a
lunchtime
post
on
Monday
• Use
the
Facebooks
Insights
“Post”
tab
to
see
what
days
and
times
are
best
to
post:
www.facebook.com
• Use
Iconosquare’s
Statstics
to
see
when
your
fans
on
engaging
most
on
Instagram:
www.iconosquare.com

33. Tip #4:Leverage Brand and
AmbassadorContent
Jackpot.

34. • This
will
give
you
quality
content
to
share
and
cross
promote
the
brand,
building
relationships
for
future
sharing
or
promotional
opportunities
• Leveraging
ambassador
content
is
also
a
great
way
to
portray
your
brand
lifestyle
through
quality
images
you
are
unable
to
take
at
your
9-­‐5pm
job

35. Tip #5: Link back to your
website
Social media is now synonymous with SEO.
Link back to your website whenever
possible.

36. foursixty.com

37. • Always
link
back
to
your
website
to
drive
sales,
leads
or
other
conversations,
and
help
your
organic
search
ranking
• On
Facebook,
links
with
photos
perform
better
than
links
only
or
photos
only

38. #UserGeneratedContent
Tip #6:Brand Hashtag

39. • Build
brand
awareness
• Generate
content
from
your
followers
to
use
across
social
networks
• Interact
with
your
fans
• Leverage
their
images
as
additional
content

40. Tip #7:Target key influencers
Develop strategic partnerships with key
influencers.

42. • Get
in
front
of
new
customers
• Stay
informed
about
what’s
happening
in
your
industry
• Create
list
of
top
influencers
to
target
• Build
relationships
by
listening.
See
if
you
can
help
them
with
anything,
share
they
images,
promote
their
content
• Use
tools
like
Klout
which
is
free
and
can
help
you
measure
which
ones
are
best:
https://klout.com/

43. Tip #8:Give Incentive
Why should people follow you on social media?

44. Give
people
a
reason
to
follow
you:
• Beautiful
imagery
• Rad
skate
videos
• Funny
content
• Motivational
quotes
• Monthly
giveaways
• Exclusive
Sales
• VIP
Access
• Use
low-­‐cost
tools
like
WooBox
to
build
your
campaigns:
www.woobox.com

45. Tip #9:Stay organized
Save time.
This is your key to social media success.

46. • Build
a
monthly
content
calendar
• Include
your
monthly
marketing
goals,
upcoming
sales,
local
events,
holidays,
and
anything
else
you
can
think
of
that
is
relevant
and
can
be
useful
for
your
audience
• Schedule
ahead
to
post
at
key
times
and
days
your
not
in
the
office
• Use
free
tools
like
Latergram.me
to
schedule
out
Instagram
posts
on
your
desktop:
https://
www.latergram.me/
• Use
free
tools
like
Twitter’s
TweetDeck
to
schedule
out
posts,
manage
multiple
accounts
at
once
and
much
more:
https://
tweetdeck.twitter.com/

47. Tip #10:Advertise
Duh.

48. • Since
Facebook
dramatically
changed
and
almost
forced
brands
and
business
to
advertise
on
social
media,
they
have
also
heavily
increased
their
advertising
opportunities
• From
website
remarketing
and
promoted
posts,
you
can
now
build
highly
targeted
campaigns,
reaching
users
based
on
behaviors,
demographics,
locations
and
more
• You
can
also
advertise
on
Twitter,
Instagram,
Pinterest
and
now
even
SnapChat,
so
decide
what
your
goals
are
and
reach
them
faster
and
more
efficiently
through
social
media
advertising
• Use
Facebook
Business
Manager
and
Power
editor
for
more
targeted
and
strategic
ads:
https://
business.facebook.com

50. MIKE DUNCANCEO / CREATIVE DIRECTOR
MDUNCAN@SAGEISLAND.COM
SLIDESHARE.NET/SAGEISLAND