SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring's VP Product

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Most SaaS companies are not using pricing to its full potential. We all know pricing is important, but because it is complicated, and often intimidating, we choose an overly simplistic approach. This session will highlight some evidence-based principles that will help you avoid common pricing mistakes and put you on the fast-track to capturing opportunity, without getting lost in analysis, data, and conflicting opinions.

Negócios

My need can be solved 80-90% by the
features in Plan A and 10% with the features
of Plan B…
… but the pricing gap between Plan A and
Plan B is so big that it does not motivate the
investment, since I don't want to pay for.
1
2

*Source: FastSpring “Pricing for Inflation” Study; sample: 271 global software companies
No increase
Yes, increase
63%
37%
Raised Price >10% Q1 YoY:

B2C B2B
Yes, increase No increase
B2C B2B
Yes, increase No increase
*Source: FastSpring “Pricing for Inflation” Study; sample: 271 global software companies

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