UNC-Chapel Hill student journalism student Kristi Uffman walks newsrooms and non-profits how to create a YouTube channel to boost conversation. By Kristi Uffman, UNC-Chapel Hill student School of Journalism and Mass Communication APPLES Ueltschi Course Development Grant

2. •Social media is a low-cost, often free way to promote your
cause. People of all ages are signing up for social media
sites such as Facebook, Twitter and YouTube.
•YouTube lets people watch videos about your cause and
lets them interact easily.

3. Many large and small companies, nonprofit
organizations and individuals have YouTube
channels. Creating a channel allows you to
put all your information together in one
place. It adds another medium for people
to get involved and interact with your cause.
Also, it can serve as a great networking tool.
The best part? A YouTube channel is easy to
set up and it is free!

4. Non-Profit
Do Something
March of Dimes
Stand Up to Cancer
News
CNN/YouTube Debates
The Washington Post

5. 1. Go to www.youtube.com
You should see the screen below

6. 2. If you already have a YouTube channel click
Sign In in the upper right corner. If you don’t have
an account click Sign Up in the upper right corner.

7. 3. Once you are signed in click on your username in the upper
right corner. This will bring you to your channel.
You should see the screen below

8. 4. Click on Edit Channel in the upper left corner. This will allow
you to change channel info, change the channel design and
organize your videos.
You should see the screen below

9. Adding videos is easy
5. Click on Organize Videos.
You should see the screen below

10. 6. Click on upload in the upper right hand corner.
You should see the screen below

11. 7. When you are done making edits click on
update channel.

12. Nonprofit Program
Many organizations quality for YouTube’s Nonprofit Program
Benefits:
• Premium branding capabilities and increased uploading
capacity
•The option to drive fundraising through a Google Checkout
quot;Donatequot; button
•Listing on the Nonprofit channels and the Nonprofit videos
pages
•Ability to add a Call-to-action overlay on your videos to drive
campaigns

13. Overstream
•This program allows you to add captains to your videos.

14. YouTube annotations
•Use this to add links, etc. to your videos

15. 1. Sign out of your account.
2. Search in YouTube for your organization.
3. See if anything comes up.
4. If you can find your channel make sure everything looks like
you want it to!

16. YouTube is a great way to promote a
cause on a budget of any kind. Social
media is always changing and
expanding. Experiment and have fun!